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The real estate industry has always been “offline”; the company’s nature tends to be very visual and real-time because transactions require you to see, touch and feel houses, buildings, and other related properties. However, this does not mean that you could not go online when it comes to marketing. According to research, 85% of customers browse for local businesses online. The real estate business is essentially marketing because you market what you offer to your clients to purchase your properties. However, real estate digital marketing is a different field of expertise. If you are still not online, then you are missing out!

Establish a Website

Assembling a good website is usually one of the first things digital marketers do to jump start a growing business’s online presence. A website is the best online platform to offer your potential customers the most comprehensive and complete information your company has to offer. A quality website contains all necessary information about your company, including the basics such as contact information, location, services, listings, a short biography, and some blog articles. It is also recommended that you invest in real estate broker marketing services to maintain your website and deal with the technicalities.

Introduce Yourself to Social Networks

Establish and maintain a profile on the most widely-used social platforms. This includes LinkedIn, Facebook, Instagram, and Twitter. If there is one channel where you should make your real estate business visible, it’s social media. You can share gorgeous photos and captivating descriptions, which could attract customers even if they are just taking a quick scan over their news feed. LinkedIn is a good platform for B2B marketing, especially if you offer commercial spaces. Social networking platforms are gold mines of opportunities, connections, and transactions, and you should take advantage of this right away!

Create and Maintain a Google My Business Profile

Google My Business is a digital marketing strategy offered by Google where businesses can put up a short profile of their company. A GMB listing contains essential information such as the company’s name, address, phone number, business hours, links to a website, reviews, and photos. When potential customers search for, let’s say, “real estate brokers near me,” Google gives the top three relevant businesses within a certain radius of their location, and that is how GMB listings work. Be strategic when it comes to the information and content you put in your list and update this regularly. If your GMB is optimized, you get to stand out and be included in the top 3 listings Google displays whenever potential client inputs a search word related to you. This means increased chances of being recognized and chosen.

Invest in Content Marketing

Content can be anything from blogs, articles, videos, and captioned photos. 70% of marketers today are actively investing in content marketing, and you or your real estate agent marketing company should do this too. Please get to know your target audience and create relevant and compelling content that appeals to their interests. According to research, 7 out of 10 people would instead learn about a company through articles than ads. Content marketing is an indirect way to market your business; it seeks to establish relationships rather than overtly promote them. This would improve your chances of creating a good image for your company and gain loyal customers along the way.

Explore SEO

SEO is one of the top digital marketing strategies today. SEO means “Search Engine Optimization.” It is a process where you improve your website or any online content to increase its visibility for relevant searches. The better visibility or online presence you have, the more likely you are to get recognition and attract customers to your business. If you have done all the things we have mentioned in this article so far, what good will they be if they don’t get discovered? There are many ways to optimize your visibility through SEO, and this includes site content that is compelling, keyword-optimized, relevant, and share-worthy. Let your website be designed to provide a user-friendly experience and without crawl issues. SEO is relatively a new marketing field, and employing it efficiently and effectively requires years of experience and skill. It is recommended to get help from companies, such as Stack Mode Marketing Group, that offer marketing real estate services where an SEO specialist can do this for you.

These are just some of the few but some of the best ways to increase your company’s visibility online. Introducing yourself to the online world can be unnerving, but remember that the internet only discriminates between businesses that provide the best information. Still, the shift to digital platforms is a significant transition for your business. If you’re in doubt of doing this by yourself, hire a real estate digital marketing services and introduce your business online now.

The Stack Mode Marketing Group has a creative team who are known for producing great results. Every client and project we take on gets the attention it deserves. From Social Media advertising to Google AdWords campaigns, whatever your advertising and marketing needs are, our one-stop marketing shop has a team of experts that has your business covered!

A chatbot is artificial intelligence (AI) software that can provide automated conversations with a user.

The two major tasks are 1)user request analysis and 2)returning responses; thus, chatbots are already programmed with an algorithm that allows them to provide timely and appropriate responses to any user’s questions or requests about the company’s services or products. Chatbots today use NLP (Natural Language Processing) or NLU (Natural Language Understanding) technology. These programs enable conversations with chatbots as naturally as possible, similar to talking to a human representative from the company.

Chatbot marketing today is in the trend. Providing competitive customer support is a top priority in all businesses, and chatbots help businesses in this endeavor by providing extensive, proactive, and 24/7 customer service. Using chatbots, you also increase customer engagement, gain more leads, reduce costs, and, overall, grow your business.

How exactly are you going to build a chatbot? Artificial intelligence sounds like a big word, but don’t worry, you don’t need any coding skills or specialized IT skills to create one for your business.There are many chatbot building platforms such as but are not limited to Botsify, Hubspot’s Chatbot Builder, MobileMonkey, Chatfuel, Flow XO, Wit.ai., BotKit, TARS, Chatteron, and PandoraBots.

Before choosing one, ask yourself first these following questions:

After answering these questions yourself, you can now proceed to the following steps:

1. Choose Which Platform Your Chatbot Will Live On

If you have a product website, then it is good to start hosting your chatbot there. However, hosting your chatbots in social media platform mobile apps is also a good choice since most customers do their shopping with just their phone. In recent years, mobile app downloading has been minimal, and users mostly use at least five apps consistently, including messaging apps.

2. Set Up a Server

This step is straightforward, choose the server best fitted to your chatbot and your company goals. Choices can be Application servers, Client servers, FTP servers, and Proxy servers.

3. Choose the Chatbot Builder Service

Finally, choose the builder you trust enough to create the chatbot for you. Each builder has its personality, advantages, and disadvantages. At this point, it is up to you to do your research on the most recommended chatbot builders. Hire Web Development Services in Reno or get help from a Web Design Company in Nevada; these companies already have experience creating chatbots. You will surely gain much insight from them.

After setting up your chatbot, do not make the same mistake as other businesses do. Maintain and update your chatbot! Digital technology is volatile, and it is up to you to update your bot and make sure it syncs with all the recent innovations. That way, your chatbot remains useful and competitive in the market. You can also get professional help for managing your chatbot, such as a Web Design Company in Reno, and let them be the ones to monitor your chatbot.

Chatbot marketing is in trend nowadays, so don’t get behind and start creating your bots right now! If you are shy or in doubt about starting, it is recommended that you avail Web Design Services in Reno. Here in Stack Mode, we can help you transition into using chatbots for your marketing needs. Contact us today!

Google My Business is a digital marketing strategy offered by Google where businesses can manage their online presence, allowing them to provide a short profile that potential clients can view.

You may have probably searched for “web design companies near me” in the past, and with that, Google gives you the top three relevant companies within a certain radius of your location, and that is how GMB listings work. The top three companies that Google displays are based on an algorithm that factors relevance, distance, and prominence.

A GMB listing is a short amount of text, but it contains essential information such as your company’s name, address, phone number, business hours, links to a website (if present), reviews, and photos. A GMB listing is like an online phone book, and the information it contains is just what the client needs if he is interested in availing of your services.

85% of consumers search for local businesses online. If you still don’t have an online presence, a GMB listing is a necessity! You can use GMB listings to start up your digital marketing journey, then move up to having a website sometime later. Here are some reasons why it is important to have GMB.

1. Increase Your Online Presence

GMB listings improve your search visibility as it allows users easier access to information. When you search for something, GMB listings are shown first on the webpage, then the websites after. Many customers strike their first interactions with a company via GMB listings. Online users may be in a hurry to access information, so most of the time, only the GMB listings are viewed rather than the websites. If you do not have a GMB listing, you miss out on your chances of your services being viewed and considered by a client!

2. Gain Credibility

Many people trust Google to provide them with accurate information on many subjects, so having your information put up in a listing increases your credibility as well. GMB allows past customers to write reviews about your company, and if these reviews are good, Google will give you a great rating that will boost your competitive edge and help you gain customers.

3. Increased Interaction and Engagement With Customers

Google allows you to respond to customer reviews and answer other queries through the question and answer feature. You can also put updates and post stories and media that people can respond to. Interaction with customers is essential in building recognition, trust, and loyalty for your brand. Every chance at interaction is also a chance for conversion.

4. Opportunity for Improvement

The reviews and interaction with customers will allow you to learn more about your business from a customer’s perspective. Google also allows one to see your monthly statistics regarding your listing regarding views and clicks, and you can learn from that as well.

5. Stand Out

GMB listings are short amounts of content, but you can stand out against your other competitors in search results if you optimize them. Remember that Google displays the top 3 businesses automatically when searching? You can exploit that benefit with the right marketing strategies and some SEO and have increased chances of getting picked by customers.

It is essential that you pour a lot of time and effort into setting up a GMB listing and optimizing it. Here at Stack Mode, we can relieve you from the anxiety of starting up a GMB list and save you time and effort in managing your listing. With Stack Mode’s GMB service package, our team of experienced marketers can help in setting up your GMB list and then have it optimized, managed, and maintained. Contact us now and start reaping the benefits!

People nowadays are mostly visual. People love seeing photos and graphics, and the better if these pictures were moving! Online users dedicate a third of their time to watching videos so what better way for businesses to market their brand in a realm that their potential customers most often visit?

Video marketing is also one of the most affordable advertising for businesses like yours. It is also one of the most effective marketing strategies. Here are a few noteworthy stats demonstrating the power of video marketing:

A good video is unique and engaging for its viewers. Viewer engagement is one of the most important factors in the success of video marketing. Getting a team of professionals to shoot and edit videos is an easy task but putting up a good video? That would take another area of expertise. How does one create video content that will drive engagement from its viewers? Here are three general tips on how to do so!

Quality Check

Apart from getting a team of professionals to ensure video and audio quality for your videos, the most important factor would be to have quality content. Imagine yourself as the viewer and consider what content would be the most entertaining and valuable for you. A good marketing team for a company already has on-hand information about their target audience, and this information would be most valuable in conceptualizing ideas for your video content.

Tell Your Story

How do you know if your viewer is engaged? With all this content available online, there’s an overload of information that may be important but not relatable. The most important sign or indication that your viewers are engaged with your video is if you elicit a reaction or evoke some emotion from them. What makes your business different from other brands? How has your company changed lives? Try to feature some of your employees’ or customers’ stories in your videos. People love some good drama. They love content that tugs at their heartstrings. Simply babbling facts and statistics won’t catch your viewers’ attention. However, if you use that info in a relatable way, you stand a higher chance of engaging with your video consumers.

Be Flexible

In marketing, the “one-size-fits-all” for dresses does not apply. You may already have a video that will cater to most of your target audience, but that should not stop you from making just one video. Most video marketers use social media to publish their videos, which is also a good way to increase your video’s visibility. Various social media have different personalities in terms of their community and the way they deliver their content. Thus, engagement success rates will vary depending on the platform. A good practice would be to research these social media platforms and see what videos their users likely find valuable.

And Cut!

For the basics, it is good to remember to create the best video that is relatable to your target audience, embedding in it the story you want to tell and the reaction and action you want your viewers to have and take. If you are confused about where to start, Stack Mode’s Video Advertising services can help you put out the best videos for your business.

Google listings are a trend nowadays. They are not a website specifically but a short profile of a business or place that comes up when a searcher looks for a relevant service within his or her area.

When an online user searches for a particular place or business, let’s say a “web design company,” Google will automatically show the top three services within a certain radius of the user’s location.

Even if you already have an online presence with a website, google listings can boost your local SEO and increase your web traffic overall. All of your information is available on your website, but Google listings index your content for easier access and increased interaction with potential customers.

Many businesses are on the lists. As such, you will have many competitors, and one way to command more online presence is to increase your ranks upon that list. Remember that Google automatically displays only the top three services. Of course, one can click the “View All” option to check other businesses in the locality; however, being in the top 3 display—the best local 3-pack would increase one’s chances to get potential customers. As a business owner, your marketing aspirations should be in the top three.

Many business owners mistake treating Google listings as just another small-scale marketing strategy due to its “simplicity.” However, there are so many ways on how you can use it.

Here are some best practices on optimizing listing through GMB:

Keep Your Listing Complete, Accurate, and Updated

According to Google, local search results are based on distance, relevance, and prominence. Treat your Google listing as an online brochure where you input all the necessary information needed to optimize searching. The more information, the better! Set up your Google listing now by signing up to www.google.com/business and fill out your information as complete and accurate as possible. Update it regularly too.

GMB first asks for your NAP (Name, Address, and Phone Number). After this, you have to focus on choosing the correct business category and business attributes. These areas require you to be specific and consider the appropriate keyword strategy. Be specific but do not overwhelm your listing with keywords as GMB prohibits this behavior. Your business category and attributes can give the customers a more vivid picture of your services and the experience that comes with them. Are you child-friendly? Pet friendly? What are your special amenities? Be specific with your business category, and it is recommended to consult a list of business categories and subcategories if you’re not sure what to put.

Update your Posts and Put up Good Visual Content

Google listings allow you to put up a profile photo, a cover photo, and videos. Your profile photo is usually the first thing searchers notice when looking up your business, and according to a Synup study, “Listings with photos are two times as likely to be considered reputable and get 35% more clicks”.

By uploading visual content, you can let your potential customers know more about your business’s personality and what makes you unique. You can even feature customer-generated content too! Did someone take a picture of your main product and tag you in their post? You can encourage your customers to add photos and write about their experience with your business, and this is featured in your Google listing gallery. This strategy will help you become more relatable and increase your referrals and reputation as well.

Google also has a post feature where you can share content about your businesses in many ways, such as sharing business updates, e.g., showcasing a new product or an upcoming event you are trying to promote. You can also highlight sales, discounts, and promos. Google posts allow you to share pictures, texts, and GIFs. Maximize that 300-word limit in your post creatively, and it will help you attract more customers and increase sales.

Ask for Reviews and Respond to Them

Your customer testimonials are your best advertisement. People like a second opinion, and research says that 90% of people read reviews before purchasing. You can send your Google listing link to your customers and ask for reviews. After compiling the reviews, you have to respond to everything, even the most negative ones.

Interact Directly with Clients Using the Google My Business Messaging Feature

Some customers want to contact you, but they usually don’t prefer calls. Studies have found that 90% of business leads would rather receive SMS than a call, and SMS messaging has a higher conversion rate. This is why increased customer engagement through their preferred mode of communication can help close the sale.

The internet offers many ways for customers to find your business. Google listings establish your important business information in a short, concise, and visually-appealing manner for your potential customers. Google listings help local business SEO and offer a more accessible way for businesses to engage with customers. With all these wonderful features, it is also free and is a widely-used tool among successful businesses. Here in Stack Mode, our GMB experts can manage your Google listing for an affordable price and we will make sure that you secure a prominent online presence in Google. Contact us now and inquire about our fully-managed GMB service package.

Today’s trends see content marketing as a foremost strategy for SEO. According to research by HubSpot, 70% of marketers are actively investing in content marketing.

The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on writing and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately drive profitable customer action.”

Content marketing entails businesses creating and sharing relevant written and visual media so that their target audience can learn effectively about their brand, expertise, products, and services.

There are various types of content, i.e., articles, social media posts, blogs, infographics, and illustrative videos, to name a few. Blogs are one of the three primary content marketing forms, with 89% of content marketers using blog posts in their content strategy in 2020.

Content marketing is all about storytelling. Giving your audience high-quality content that is consistently relevant and relatable for them will help you establish a relationship with your target audience. Content marketing sends a very important message to your customers—that as a brand, you know who your audience is and that you are giving enough care and attention to their interests, well-being, and satisfaction. This relationship translates into trust and loyalty in terms of your customers’ purchase decisions in the long run.

On the other hand, SEO or search engine optimization is defined by dictionaries as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Many people view SEO and content marketing as two different “personas”; while this is true, they are not mutually exclusive, and in fact, SEO is all about content marketing! Compared to content marketing, SEO is narrower and a bit more on the technical side, while the former is broader and more creative. You can integrate the two by channeling SEO’s technicalities and techniques into content marketing.

Here are some best practices and tips on how to integrate content marketing in SEO and dominate the game:

Knowing Your Audience Always Comes First

You cannot begin developing your content without knowing about your target audience first. Effective and valuable content is relevant and relatable to your target audience. As a business, you may already have prior research and knowledge of your target customers’ profile. Your goal in content marketing is to answer your audience’s questions and engage with their interests. People’s interests may tend to change like the weather, and it important that one stays up to date with today’s fads and trends.

Post Quality Content

Apply your research and knowledge about your customer profile to develop quality content. The top searches on the first pages of Google have a few things in common. Content like these is well-researched, current, and long-form. Share relatable content, up to date, and worth reading. Include photos and videos that are share-worthy and showcase your business’s personality and services and the experience that comes with it.

Choose the Right Keywords

This part is a clear integration of SEO and content marketing. SEO demands keywords, and content marketing works by making use of those keywords. Choose the right keywords and strategically place them in every piece of content you will post. Do not spend too much time obsessing over keywords; build a basic list of keywords that will target your content. With content marketing alone, you have quality content, but with SEO, you are making sure that your content reaches your target audience.

Make Your Content User Friendly

Given the right keywords, you have to optimize your content around them, not just merely playing where to paste them in between your lines of text. Make your content SEO friendly, in fact, “SEO friendly” is outdated, and we look on using the phrase “User-Friendly” instead.

In your content, make sure it provides solutions to real problems made by real users. Again, your goal in your content pieces is to answer your customers’ questions. Understand your audience’s intent when it comes to their search queries.

Make sure that your content is free of typos, grammatical errors, false statistics, and misconceptions. Make sure your content is readable. Set an appropriate tone and style that suits your target audience. In writing your content, you can separate paragraphs into small chunks and include many visuals to make it more appealing and engaging for your readers. Many people are not inclined to read, so it is a challenge to make them read.

You can also combine content marketing with social media to get maximum impact. Social media is quite powerful nowadays. Many social media marketers post content to increase brand engagement and awareness.

Dominating SEO with content marketing entails a fresh new perspective. Do not focus on SEO; focus on creating quality content!

The biggest mistake that any small or even big business owner could make is not prioritizing their company’s website. This hits small business owners hard, especially those who need to improve their marketing strategy. Not realizing the significance of a business website nowadays can negatively affect. For those who recently started a small business, your website is the heart and soul of your digital marketing strategy, so it is highly essential that you read along.

Must Incorporate Proper SEO Strategy

There is no use in having a website but not appearing on Google’s listings. You don’t just create a website, close your eyes, and let Google do the rest. The importance of SEO or Search Engine Optimization is key to your website’s success. If you fail to incorporate this, you might as well consider your online presence as dead. You wouldn’t want to be buried in anonymity. Of course, the main goal is to reach the top of the google search pages. The importance of purposeful keywords and proper link building is essential for SEO strategy. It would be best to keep in mind that your digital marketing approach should always target massive online traffic towards your website. Proper utilization of SEO techniques is critical and should always be a top priority if you want to make it and compete against hundreds or thousands of online competitors.

Overall User Experience

Getting to the top of the Google search results is one major feat, but after getting people to click on your homepage, you should have something in store for them. It is indispensable to have a killer homepage. Your site should have a visual appeal that entices visitors to read or engage in your call to action. This boils down to the perfect combination of website theme, colors, font, page loading speed, and most especially, user navigation. This combination makes up the overall user experience.

First-time visitors of your site will likely scan your homepage to see if it could stir up their interest. Thus, it is highly imperative to incorporate high-quality website design. It would be best to consult or hire a marketing company that could maximize the potential of your company’s online presence. Good website design is a reflection of a proper digital marketing strategy.

Must Be Mobile-Friendly (Responsive)

In today’s world, it is essential to create a mobile-friendly website. Google has showcased the importance of mobile searches as mobile-optimized sites ranked higher in search results. Mobile phone users would not put so much effort to browse a website that is not mobile-friendly. They would probably end up going back to the Google search results page and going towards the other competitor sites. If they find a place that’s easier to navigate through their phone, then the chances are that they would stick to that site. Having a mobile-friendly site could make or break your business.

Concerning this, the number of people who utilize mobile shopping has increased. Many people have leaned towards this shopping option because they won’t have to leave their homes to purchase their needs. To say that mobile shopping is already taking over is an understatement. Mobile shopping is becoming widely popular, and you should take advantage of this for your business, mostly if you are selling a product/s. You would want your website visitors to make that quick purchase. If you can complete a sale in just a small amount of time, then that means that you have better conversions.

Having a mobile-friendly website can help you keep up or even surpass your competitors. You should ride the wave of the public’s changing needs; that’s why you should always be up-to-date with the trends in both business and technology.

Must Establish Your Brand

Your website can help make or break your business as it reflects what your brand is all about. What makes you unique? What makes you stand out from the rest of the competition? Why should we hire your services? Why should we purchase your products? You can respond to these questions via your company’s website. You have full customization control of your site, and you can dictate both your copy and your content. Any site visitor should properly and easily access information about your business as soon as they step into your homepage. You should be able to establish your brand from the get-go. Again, this requires a smart digital marketing strategy. You should know how to market your business through the features of your website. Maximize your business’s potential not just via your homepage but also through all the pages that you need to showcase.

Must-Have a Killer Copy

Having a visually-enticing site is one thing but having a killer copy is highly imperative. Let’s say that you have already drawn people towards your site, and they stay because of the beautiful imagery and site layout. What’s next that they will do? They will read your copy. Whether customers scan your document or read everything, it is crucial to have grammatically-correct content. Lean towards the thinking that the grammar police would always check your site. It would be smart to check out an expert copywriting team’s services or a digital marketing company with professional copywriters. The copy on your homepage could make or break your marketing campaign. Make sure that you get the best copywriting service.

Final Thoughts

A proper business growth strategy requires intelligent digital marketing techniques

 

. Your website is a highly-essential asset of your digital marketing campaign. It is challenging to ignore the impact of a good website on any business. Decades ago, this conversation might not be possible, but now that technology is evolving along with the advances of marketing, it is imperative to stay updated or keep up with the times. If you want your business to make it amidst hundreds of competitors online, make sure that you incorporate the lessons you have learned from this article and apply them to your company’s website. Remember that you have a fighting chance to reach millions of people with the Internet’s help to make the most out of it.

What does it mean to look through rose-colored glasses?
Does green make you feel one with nature?
Do you feel warm in a room with yellow colors or calm and relaxed with blue colors?

People form deep and sentimental connections with colors throughout their lives. Hues tremendously influence people’s moods, attitudes, and emotions.

The study of color and its effect on psychological function has been present since the 1800s. Today, color psychology is a branch of behavioral psychology studying hues as determinants of human behavior. Color is ubiquitous and ambiguous, making color psychology a complicated field, so to say.

Color psychology can be used in anything; one such application is in marketing and branding. Stack Mode Marketing Group, one of the top Reno web design companies, uses this strategy well.

According to Chris Foti, the founder of Stack Mode, “designing a business website requires considering a color theme for the graphics, headlines, borders, backgrounds, buttons, pop-ups, and letters for the page. Most companies rely on conversions to assess whether their website performs well, and color psychology in web design may impact those conversions.”

Research and statistics can prove the power of color in influencing the market. In the early 2000s, Heinz released a green-colored ketchup product in a bid to attract young customers. This resulted in 23 million dollars in sales in just 7 months. According to a 2006 peer-reviewed study, people make up their minds within 90 seconds of their initial interactions with either people or products; 62-90% of those 90 seconds are based on colors alone. Another study says that 92.6% think that visual dimension is the most important influencing factor affecting their purchase decision over smell and taste, according to a survey.

How does one apply color psychology in website designing? Here are three simple steps to keep in mind:

 

Step 1: The Basics: Knowing your Colors

One does not merely go about designing a website without knowing his colors. While color is ambiguous and each one has their favorites, here’s a short crash course on the most widely-used colors and their general associations:

 

Step 2: The Three W's: Who, What, and Why

After familiarizing yourself with the colors, the next step to do is to compile first relevant data about your website. Who do you want to cater to? What product are you planning to promote? What do you intend to achieve? Why are establishing this website?

The kind of questions above are fundamental in choosing colors for your web page. Take gender preferences, for example. According to studies, women prefer blue, pink, purple, and red while men like blue, green, black, brown, and white. Women’s beauty products like L’Oréal, Dove, Victoria’s Secret are known to use pink, purple, and white. Men’s hygiene products and clothing meanwhile focus on dark hues like blue and black.

What is the company trying to sell, and what are they trying to promote? Food companies like Lays, Denny’s, Subway, and McDonald’s use yellow for their brand logos, as yellow is associated with food such as potatoes, bread, chips, etc. Go green and brown if you are trying to promote environment-friendly products. Use the color blue if you want to show transparency, reliability, and trustworthiness to your clients. Red tags are most often used in clearance sales and orange for children’s products and sports teams. Some of Reno’s best web design companies use black in their logo and designs to give prominence to the content since all other colors would stand out against a black background, a good strategy in highlighting visual content.

Step 2 simply requires you to remember who you are as a company and applying your knowledge of colors from step 1 on how you want to express yourself as a brand on your website. Reno’s top web design companies such as Stack Mode Marketing Group make sure to get to know their client company well before recommending a proposal.

 

Step 3: Just Do It

This step is pretty brief and straightforward but requires as much effort as the previous two. After all the research and planning, one can then proceed on applying theory to practice. Companies can enlist the help of some of the best web design companies in Reno, like Stack Mode Marketing Group, if the company itself does not feel confident to do the website itself.

Color psychology, like all other branches of psychology, is entirely subjective and ambiguous. Creating a website for branding and marketing requires one to have immense knowledge of the trends and preferences of a very fluid market and audience. However, one can succeed if he uses the best color that fits the business’s image, brand, ideals, goals, purpose, and target audience.

Chatbots are widely evident in today’s world. With the rapid advancement of technology and the rising need for automation with less human intervention, chatbots are beginning to be more and more part of people’s daily lives.

What’s a Chatbot?

A chatbot is a computer program that utilizes natural language processing (NCP) and artificial intelligence (AI) to automate replies to user queries, thus simulating human conversation. Chatbots can assist users in getting the information that they need more easily and quickly. Via natural language, chatbots respond to questions and requests without human intervention. Chatbots can help with the user questions by refining their searches through responses.

How Do Chatbots Work?

Chatbots utilize natural-language recognition, which helps them determine what precisely the user is asking. From here, chatbots incorporate advanced intelligence tools to target the user’s specific needs further.

Most probably, you have run into a few chatbots yourself. One example is when you ask your smartphone to set the alarm or check out a website past office hours. These bots have different types.

Intelligence

There are smart and dumb chatbots. The “dumb” ones rely on a script or specific rules, while the smart ones can handle rather intelligent conversations. These two are technically called the rule-based chatbots and the AI-based conversational bots. The conversational ones depend on machine learning and AI algorithms, which help them process inputs and respond with a more personal approach that works relevantly. On the other hand, rule-based bots will only let you pick answers closely related to keywords.

Area of Application

When you pinpoint the most typical service areas for chatbots, you will realize that they serve highly beneficial in sales and support or as virtual assistants. It is customary to see chatbots helping customers to make a purchase. As for assistants, tech-giants offer the likes of Siri and Meena. Virtual assistants have a voice control feature and continue to develop as they learn about the user. Some people might argue that they are not chatbots, but you are actually conversing with them through dialogs when you think of it.

Platform

You can also segregate chatbots based on the platform they are on. Some of the most familiar places are instant messengers such as Facebook Messenger, Telegram, and WhatsApp. Some do exist strictly in a standalone mobile application, which is typical when you need more than just fetching information. Chatbots are more evident in websites and messengers because these are the places where e-commerce and customer service sales bots appear.

Chatbots Building

Now that you have learned what chatbots do and the different types, here are seven essential steps in chatbot building.

1. Identify the Type that You Need
As previously mentioned, you can opt for a rule-based or an advanced AI-enabled chatbot. The type of chatbot depends on what you need.

2. Choose a Channel
It would be best to consider where your prospects or even existing customers are and what platform they usually utilize and work comfortably with. You have the option as a bot hosted on your website, a Facebook Messenger bot, or even a standalone mobile app. You can also lean towards a multi-channel option, but you will need to devise a specific strategy for this one.

3. Select The Technology Stack
You have to determine the usual customer issues you need to solve to choose your chatbot’s technology stack. Chatbot developers can help you design your bot based on a framework that you prefer.

4. Layout the Conversation
When you have the technology stack in tow, you can design the conversation. If you opted for a DIY platform, you could process this via drag-and-drop reply options. However, you should hire chatbot experts or developers if you selected a framework.

5. Undergo Proper Training
If you opted for the AI bot, you have to train it. You have to prepare the bot to understand user intent, and this requires exposing the bot to different variants that a customer might ask. You need to train your bot to a massive data set to set it up for success.

6. Test It First
If you are already confident with your chatbot training, you should test it before making it available to your users. Always expect different scenarios that might not be positive always. With this, try to create general replies that help direct conversation towards real goals.

7. Deploy and Maintain
Make sure that you connect all endpoints before deploying your chatbot. You have to ensure proper integration with your whole infrastructure. As soon as your bot gets deployed, you can monitor it and check out statistics. Proper maintenance is required as you might need to refine some answers based on unforeseen user interaction needs.

Chatbot Management

It is important to realize that no matter how well-designed a chatbot may be, it still has limitations. It will help if you take note that this may sometimes lead to frustration. Thus, it is imperative to have proper chatbot management. You will need technology to help detect your users’ emotions by checking the tone and type of language that they use.

Request for User Feedback

To better understand your users and find if your chatbot is useful, it would be great to provide users with an option to rate your chatbot’s answers. You can offer users a thumbs up or down button or let them have a written feedback option. This is an excellent strategy if you plan to have a successful bot to help run your business. Through this user-feedback option, you can easily target where you need to improve on the dialog or add additional information to help users with more specific answers.

Chatbots are becoming more popular due to the needs of the times. Using them in your business to explore technological advancement would be a brilliant move. Make sure that you take to heart all the information mentioned above and you are well on your way!

A homepage is a very crucial element of your company’s online presence. It is the face of your business on the world wide web as it greets all possible leads who stumble on your website. A well-done homepage provides a lasting impact on first-time visitors.

For most, the homepage is the make or break factor for a business. The first 30 seconds of any site visitor is highly essential as it decides whether they will be interested in exploring what you have to offer or if they will shut the door on your business. You need to understand the importance of an ideal homepage that would serve as an essential lifeline of your digital representation. The best marketing agency in Reno applies the following tips to help clients with homepage optimization.

Essential Tips to Make an Ideal Homepage

It Must be Easy to Navigate
Site visitors who can easily navigate your homepage tend to stay glued or stay much longer on your site. Make sure that your homepage could let any visitor navigate with ease. Keep in mind, depending on your target demographic; an older crowd would easily get turned off if your homepage shows up to be too complicated.

Choose an Uncluttered Layout
Visitors of your site will tend to stay if they see a clutter-free homepage. If your site is free from unnecessary information and images, it will look more organized and professional. A nicely designed homepage emphasizes the appropriate content and relevant visual elements of your business.

Always Consider High-Resolution Images
Photos on your homepage are highly essential because they help dictate the impression of your business. They are vital visual factors that help you lure in-site visitors. Thus, it would be best if you always opt for high-resolution images. Never go for photos with lousy quality, as this utterly showcases a lack of professionalism. Going back to having a clutter-free site, choose your high-resolution photos well and make sure that you insert them in the most visible and most applicable locations.

Make Your Color Scheme Blends Well With the Background
A homepage would look highly effective if the design presents a balanced feel of color scheme and background. With that, any visitor who visits your site for the first time will be impressed with your color palettes’ artistic use. This design element can change the way your site presents itself. Remember that your color scheme should not complicate the presentation of the text images on your homepage. Your content must be highly readable.

Make Sure to Optimize Buttons
A homepage with optimized buttons tends to perform better. These buttons led to other pages of your site, and they serve an essential role. It would be best if you kept these buttons worth clicking with the help of exceptional CTA or Call To Actions. Make sure that the CTA is short but intriguing. They should be seen and must not be hard to read or locate on your homepage. The placement of these buttons is critical, so you need an advertising expert for the most optimal results. Make sure that you only go for the best marketing company Reno, NV.

Include a Search Function
It would be convenient for any visitor to find content on your site. A search function might not be a must-have, but having it is highly useful because it allows you insight into what visitors tend to check out during their stay on your site. It serves a purpose not just for visitors but also for site owners.

Simplify Homepage Copy
Whether your site homepage contains a short or long copy, make sure that it’s easy to read through. Most people tend to skim and scan text online. Some don’t even read the whole text. According to a study, 16% of people read the text’s entirety on webpages word for word. It would be best to break your homepage content using subheadings. List-type content is also more effective as this outlined information tends to be effective compared to bulk-paragraphs of text. If you can present your homepage with compelling visuals instead of relying on a heavy copy, that would be better.

Include People In Your Homepage Photos
Whether you offer a product or a service, it is always better to include real people in your homepage photos. According to tests, there are better conversion rates when there are visuals of real people on a homepage instead of icons or illustrations. Visitors tend to relate to actual people more instead of just icons.

Frequently Update Your Content
Your site should always be up-to-date. The content on it should be fresh and unique. If your site is outdated, visitors feel that you are not a dependable and reliable source. Aside from your homepage, your other pages’ content should also be fresh and relevant. Make visitors yearn for more than what your homepage presents. An updated site will keep your visitors coming back for more.

Whether you have a big or small business, your homepage is the element that showcases the first impression. If you want your business to thrive, you should always aim for a lasting impression. The importance of thinking everything through before putting out your final website should start with your homepage. This key page should be deliberately welcoming and should tell the story of what service or product you offer and why visitors should choose you to provide these mentioned items over other available options online.

An ideal homepage for your business should be dynamic and engaging. The combination of visuals, text, and other elements of your homepage should present a fascinating story that will keep your visitors hooked on all levels. It should be engaging enough to make them want to explore all of your website’s pages and not just the homepage.

If you aim to create the best homepage for your business, it would be smart to consider working with the best marketing company in Reno, Stack Mode Marketing Group.