10 Signs of an Effective Website

Is your website taking you to the top of the game or is it invisible to the world? Many business owners make the mistake of kicking their feet up once their websites are up and running but the job doesn’t end there. In any case, the fun’s just beginning!

Nothing is more important to a business these days than a website that brings leads. Since your website is your company’s front door, it shouldn’t just be “good” but should take you to greater heights by converting viewers into loyal clients and brand ambassadors. That’s our definition of a great website.

The fact is that there is more involved in running a website than what you see on the screen. And with all the hustle and bustle of governing your business, it’s quite easy to get caught up.

Gladly, Stack Mode Marketing Group is always at your service. Our inventive and gifted web designers and marketing team will ensure your website is always up to par.

Let’s run you through our list of the signs of an effective website so that you can check them off your to-do list. Does this sound like a solid plan? Good, let’s begin.

1. Your Website Is Up to Speed

Website speed matters a lot. Even Google declares that website load speed is a major determinant of a quality site because it concerns its search algorithm, so it’s worth taking note of. However, it’s not only Google. We all hate slow websites. Therefore load speed matters to your users as well.

So how do you increase your website speed? There are several ways to speed up your site.

First, and foremost, yours truly, the number one web design company in Reno- our site management team will monitor, analyse and optimize your website to maximize its output, including speeding up its loading time. We do this using subtle design tweaks to supercharge your site such as switching over to SSD Hosting.

SSD, short for Solid State Drives is the ulterior data storage. Compared to traditional drives, SSD packs 100% electronic componentry, much like how electric trains run at lightning speed in comparison to steam trains.

So if you want a reputable and fast way to heighten your website’s speed at an affordable cost, you should go for SSD Hosting.

2. Your Site Is Mobile-Receptive

More individuals lookup websites using their phones than with desktops or laptops. This means that setting up a mobile-friendly website is not something to consider but a must-have at this point.

To add to that, Google issued a warning that it won’t accept non-mobile-friendly sites on its mobile listings. This is more than enough to tell you how serious this issue is. You can assess if your website is mobile-friendly using Google’s mobile checker.

If it doesn’t pass the mark, you can address the issue using two options. The first option is to look into a mobile website builder. This offers you a side by side version of your site that pops up when your website encounters a mobile-based browser.

Option two is to enlist for a full Responsive Web Design (RWD). RWD is a kind of web design method where your website aligns perfectly on any sort of device as it reacts to the browser. Because this option is somewhat costly, you might want to consider option 1. So you don’t burn a hole in your pocket.

3. Your Website Has A Services Page

Do you have service-specific pages? Does it list the services you provide? If so, do the services have individual pages? If your answer is no to the third question, then your website hasn’t quite cut it. Most sites spread themselves thinly by not having individual serviced pages.

Say you do a search on “digital web services in Reno” and Google has to weigh between two pages- one on “digital web services” and the second on “web services”, chances are the first-page option will win. So consider casting a wider net and offering Google more specific content for it to index and rank.

However, don’t confuse creating specific content with keyword stuffing- you can’t outwit the system for sure. For instance, don’t start developing pages like “Affordable Instant Delivery Approved Digital Web Services Reno”. It is not only nonsensical but can also damage the chances of your website ranking. The best thing to do is to make a list of each service you offer and create a unique page for each of them.

4. Your Website Is Secure and Reliable

Another Google ranking gold card is reliability and safety and this comes from using HTTPS Hosting. HTTPS requires securing your website through the use of an SSL certificate.

Now simply applying HTTPS isn’t instantly going to make your site entirely safe nor will it give you a tremendous uplift on the rankings. The key though is to offer your users even the slightest form of security as they are browsing your website.

However, if you want to take your website security measure a notch higher, go for Web Application Firewall. It helps by constantly scanning your site for any security issues and restricts Malware from encroaching into your site.

Often these measures are delivered with a Security Shield, which when reinforced with a secure HTTPS will show your viewers that you take safety seriously.

5. Your Pages Are Favorably Long

Imagine you’re delivering a sales pitch to your potential clients. You want to be as thorough as possible, therefore, you take the time to explain the ins and outs of your products/ services and answer the tons of questions being shoved at you. At the end of the meeting, they will definitely be convinced that you know your stuff and boom! You have new customers.

The same concept should be applied to your service pages. Are they detailed enough? Do they answer some prime questions your users may have as they are perusing your website? If not, you need to solve this.

First, because your visitors and potential clients will highly appreciate the extra mile you’ve taken to inform them so that they make a sure decision.

Second, because Google takes note of this as well. Google surely notices when a page is nicely detailed to keep viewers glued to your website. Google interprets this as a reduced bounce rate, which serves as a positive signal that your page delivers exactly what your visitor is searching for. A lower bounce rate means a higher ranking on Google’s search engines.

“So how long should my pages be?” You might ask. An effective web page is between 500-1000 words. If content creation doesn’t come naturally to you, lucky for you it is one of the many web design services we provide. Our content creators are always on their tippy-toes to create the best page content that’ll get your site’s ranking skyrocketing.

6. You Utilize A Client Relationship Management System (CRM)

Still using email or spreadsheets to monitor clientele data? Huge mistake.

We recommend setting up HubSpot CRM, it stores every single interaction between your business and both potential and current customers. This includes all your phone calls, emails, and live chats (hoping you are using Live Chat!).

The problem with these traditional means of consumer data storage is that they have proved to be extremely time-consuming and disorganized. With Zoho CRM you can share information quickly, attract more leads and monitor all your statistics.

Additionally, introducing an element of automation in to your business allows you to send emails automatically or set reminders that you can follow up later. This guarantees that nothing gets lost between the cracks.

This high level of specialty is what distinguishes an exceptional business website from an amateur one.

7. All Your Pages Are Optimized

Just because you have a captivating website doesn’t mean your work ends there. Optimizing all your site’s pages is equally important. By this, we mean Metatags (Meta title and Meta description), Heading, internal linking and keyword-rich URLs. Top-performing websites usually have well-optimized pages.

Details such as indicating the location and niche in the Title Metatag and using Headings rich in keywords (especially H1 and H2) help you distinguish yourself as the best in class from the mediocre business.

8. You’re Getting Frequent Reviews

Statistics show that the most successful B2B websites have twice the number of Google reviews than lower ranking websites. If you’re a local enterprise, Google Reviews should be particularly important for you.

Obtaining Google Reviews is quite simple- just ask for them! Start with your loyal customers; you already know who they are. Don’t go overboard with getting hundreds of reviews in a single day though. Just form a habit of asking for reviews consistently, and the best time to do so is when you have a happy and satisfied client in front of you.

Begin this exercise right now, determining to get several reviews each month without fail and you’ll start to see its positive impact on your website.

9. Your Website’s Content is Top Notch

Your site’s content is just as important as its design. Imagine that 95%of the web’s information is in the form of a manuscript. With this in mind, a beautifully fashioned website filled with quality content is a match made in heaven!

Here are some tips to make your content easier for user scanning:

10. You Utilize Live Chat

If you are serious about your business growth, then Live Chat should already be among your site tools. And block out any voices of doubt in your mind that tell you customers don’t like to chat. The truth is people love to chat, some even more than phone calls because it feels less intimidating. We have adapted to chatting through apps such as WhatsApp. So don’t overlook this incredible tool as it offers so many benefits it’s hard to name all of them at a go.

Well, for starters, a Live Chat says that you take customer delivery seriously. It offers a fast channel to get your prospect’s contact details. It’s anonymous, free and fast to the client’s advantage. It is also efficient as one can chat on several platforms at the same time.

Finally, if your website is getting traffic, then Live Chat is the best mode of measuring the Return on Investment (ROI) in a short time.

Live Chat makes business running so seamless you’ll wonder how you ever managed without it!

11. What Can Affect Your Website's Success?

How then do you make your website meet users’ expectations? You may have applied all these ten steps but still unsure if your website is effective.

Well, you can’t just assume- you need to assess your web design to see how visitors interact with it as well as their emotional reaction to your design.

TETO Test

We advocate the TETO (test early, test often) module to evaluate the success of your web design project.

The Re-Design Trap

Eventually don’t fall into the complete re-design trap. All too often web designers recommend the total overhaul of a website in the notion that it will lead to a more successful web experience.

eBay’s redesign disaster should be a great reminder of why users react strongly to drastic and huge changes. A dramatic redesign that offers extremely different visuals and an interaction layout might be overwhelming and produce a negative impact.

Rather than investing in a large scale redesign project, our web design team proposes focusing on subtle improvements. Make baby steps- progressive changes that can enhance conversions over time without users having to feel ambushed.

Wrapping Up

These days a huge chunk of marketing is done online. And amid all the activities you pursue online is your website. The fundamental concepts we’ve mentioned above are what will set your website apart from mediocre ones.

In any case, whether it’s creating a CRM, setting up a live chat or ensuring your website is speedy, secure and cross-browser enabled, Stack Mode will certify that you have a winning website.

Book your free consultation today!

10 Website Optimization Tips

Speaking of website optimization, there is a great deal you can do to get more traffic, boost your sales and be at the top of your game. Therefore, learning how to optimize your website is important for your site’s long-term success. It will warrant that your website is working as powerfully as it should.

We would hate for you to miss out on awesome website optimization techniques and simple tweaks that can make a distinction between 5 website views and 50,000 website views.

Remember that the internet is a dynamic industry to work in and as website runners and online businesses, we face the risk of lagging. That said, we will specify ten website optimization tricks and tips you should definitely try to keep you ahead of your competition.

What is Website Optimization?

Website optimization is how you enhance your website so that it works successfully. It encompasses all the marketing and technical strategies to get more traffic, interact with visitors and turn them into your clients using a properly structured method that meets your predefined goals.

There are so many constituent categories of website optimization and in reality; the concept is so massive that it encircles many professions and skills needed to take the necessary corrective and website optimization efforts.

From web design to development and from SEO to display speed, website optimization takes a three-step approach namely Search Engine Optimization (SEO), optimization technical performance and optimizing conversion and user experience.

Simply put, you can’t get traffic if it is unqualified and if your web designer cannot convert it. On the other hand, a technically optimized site will be irrelevant if it doesn’t get qualified traffic.

How to Optimize Your Website in 10 Easy Steps

1. Optimize Your Website for Search Engines

SEO should be at the top of your investment list if you want to raise traffic to your site. There are millions of other websites to compete with and you have to work hard to be the best of the best.

One way to remain a step ahead of the competition is by getting clued on the best SEO tools and techniques.

Hence, when it comes to optimizing your website for search engines:

SEO isn’t only about kick-ass content but also about the user-friendliness of your website. It makes perfect sense, the more sophisticated your website is, the more Google desires to link you.

2. Provide Exemplary Customer Delivery

Great customer service pays off in numerous ways. First, if your client delivery is commendable, customers will buy more of your products and recommend your services to others.

Second, customers are less likely to cancel requests or ask for refunds if they have nothing to complain about.

Third, amazing customer service increases your conversion rate. For example, if a client has to inquire about your services, they’ll want to reach out to you and expect an immediate response, not wait for days. Given two options, more clients prefer purchasing from a company with live support.

Stack Mode Marketing Group offers live chat, email support and round on the clock messaging services. We offer web design services that ensure you are happy 24/7!

3. Decrease Your Website Bounce Rate

Your website bounce rate is the rate of visitors who quit your website without viewing more than one page. The more curtailed your bounce rate, the better for your site.

The following are more of our picks to help get you started:

Improving your bounce rate will also greatly aid your SEO.

4. Improve Your Website Speed

Increasing your website speed will have a positive impact on search engine ratings and conversions.

Funny enough, so many people create new pages and posts every day without thinking twice about how their site is functioning in speed. This is a serious issue and it is very important we help you tackle it if your website is running at a snail’s pace.

Sure enough many of you have dealt with websites that took ages to load before only to give up and search for another website. If you’ve clicked the ‘back’ button on a website before, what makes you think that your visitors won’t follow suit if your site is super slow?

Remember, Stack Mode isn’t only a web design company but we also offer a wide range of other services including getting to the root cause of a slow running website and helping it to run faster.

5. Update Your Website Frequently

Consistently upgrading your website will greatly enhance your search engine rankings, increase your conversions and lessen your bounce rate.

Only a small percentage of visitors will be interested in reading content that was relevant in the 1990s. No one wants to buy an outdated product either.

Visitors that come to your site want to be convinced that your website is the best and it is worth looking into. So make it worth their while.

Below are a few tips to keep in mind when updating your website:

6. Conduct a Split Test on Your Conversion-Generating Pages

Because split testing is mostly reserved for advanced bloggers and website owners, this topic can overwhelm newbies, leaving them confused in a pool of supposedly helpful information. So we will explain in the simplest way possible because we want you to succeed.

Split testing is much like conducting a controlled experiment to improve a website metric such as form completions, purchases or clicks. Split testing is often used to evaluate changes to registration pages, signup forms calls to action and any other website component where a quantifiable goal can be fostered.

You can change nearly every element within your web pages for a split test including:

Here are a few simple split testing practices to begin with:

So what does split testing accomplish? It helps you assess conflicting opinions and your site visitors will indirectly guide your final choice on the best design.

7. Track and Analyze Your Traffic

Again this is something a lot of website owners take for granted or fail to understand its essence. Tracking and analyzing can open doors for your website or blog in surplus ways, all of which earn you a huge deal of income.

Do you know how many times visitors click on your website’s pages? Which is the most clicked page? How long does the average user of your website access your content? If you have no clue how to answer these questions, then how can you know the direction your business is heading and most importantly where are you going wrong?

Tracking and analyzing your website gives you a clue on what you are doing wrong thus changing your strategy until the problem is resolved.

Google Analytics offers a plethora of benefits when it comes to setting up goals to measure and improve your website performance. These goals are your website conversions in the form of email signups, sales, video watching, leads and more. You can then measure how effective your online marketing is using these goals and whether you are getting a return on any advertising incurred.

8. Polish Up Your Website Filter

You may be tempted to create an intricate website thinking it looks sophisticated but no one wants to wander through a website like a treasure hunt game where they have to keep guessing and searching for clues.

When a user visits your website, you want to guide them through an incredible tour that prompts them to effortlessly click from one page to another.

Here is an example of what we mean:

Home page -> Learn about us -> Services page -> Solutions page -> Blog post -> Related blog post -> Contact page.

The goal is to get your visitors to engage with your website without leaving. It is important to scheme out how you want your visitors to maneuver through your website and ensure that every page is optimized for what you want to achieve.

9. Have a Killer Website Design

A huge chunk of website optimization comes from improving your web design. It is right next to SEO. Though SEO does most of the work by bringing traffic to your site, the design is equally important.

Just imagine clicking on a top-listed result on Google for one of your searches only to find out that the web layout is unappealing! You immediately click the ‘back’ button and search for something else.

If you suspect that your visitors are doing the same, you can always reach out to us and we will assign you to our five-star web designer who will revamp your website from top to bottom. You must try to stand out from the crowd with a breathtaking web design that makes you the shepherd rather than the sheep.

10. Revise Your Website Content

Truly content is king! Remember that creating articles isn’t just about churning post after post. It is about solving issues that people have or offering ways to meet their needs, inspiring them or showing them stumbling blocks they can avoid.

Awesome website content should appeal to the crowd, whether it will involve adding some images, videos or audio files on your posts.

However, sometimes fresh blog ideas are hard to come by no matter how hard you crack your head. It’s not that you’ve lost your touch or that you care any less about your website but we all run out of things to say at times.

If you hit rock bottom, the best web design company in Reno, Stack Mode gladly steps in to remedy this situation. Our creative content creators can help you write eye-catching content that will keep your visitors hitting the ‘click’ button.

Summary

These are 10 actionable tips to help you get the most out of your website. We certainly hope these tips will help you massively increase your website traffic.

Let us know which website optimization tip(s) made a tremendous impact on your site. And if you have other honorary mentions we are more than happy to hear them.

Call on Stack Mode Marketing Group for the ultimate website optimization and any other web design services.

Go big or go home- that’s our motto!

Chatbot Marketing: Building and Development

A chatbot is artificial intelligence (AI) software that can provide automated conversations with a user.

The two major tasks are 1)user request analysis and 2)returning responses; thus, chatbots are already programmed with an algorithm that allows them to provide timely and appropriate responses to any user’s questions or requests about the company’s services or products. Chatbots today use NLP (Natural Language Processing) or NLU (Natural Language Understanding) technology. These programs enable conversations with chatbots as naturally as possible, similar to talking to a human representative from the company.

Chatbot marketing today is in the trend. Providing competitive customer support is a top priority in all businesses, and chatbots help businesses in this endeavor by providing extensive, proactive, and 24/7 customer service. Using chatbots, you also increase customer engagement, gain more leads, reduce costs, and, overall, grow your business.

How exactly are you going to build a chatbot? Artificial intelligence sounds like a big word, but don’t worry, you don’t need any coding skills or specialized IT skills to create one for your business.There are many chatbot building platforms such as but are not limited to Botsify, Hubspot’s Chatbot Builder, MobileMonkey, Chatfuel, Flow XO, Wit.ai., BotKit, TARS, Chatteron, and PandoraBots.

Before choosing one, ask yourself first these following questions:

After answering these questions yourself, you can now proceed to the following steps:

1. Choose Which Platform Your Chatbot Will Live On

If you have a product website, then it is good to start hosting your chatbot there. However, hosting your chatbots in social media platform mobile apps is also a good choice since most customers do their shopping with just their phone. In recent years, mobile app downloading has been minimal, and users mostly use at least five apps consistently, including messaging apps.

2. Set Up a Server

This step is straightforward, choose the server best fitted to your chatbot and your company goals. Choices can be Application servers, Client servers, FTP servers, and Proxy servers.

3. Choose the Chatbot Builder Service

Finally, choose the builder you trust enough to create the chatbot for you. Each builder has its personality, advantages, and disadvantages. At this point, it is up to you to do your research on the most recommended chatbot builders. Hire Web Development Services in Reno or get help from a Web Design Company in Nevada; these companies already have experience creating chatbots. You will surely gain much insight from them.

After setting up your chatbot, do not make the same mistake as other businesses do. Maintain and update your chatbot! Digital technology is volatile, and it is up to you to update your bot and make sure it syncs with all the recent innovations. That way, your chatbot remains useful and competitive in the market. You can also get professional help for managing your chatbot, such as a Web Design Company in Reno, and let them be the ones to monitor your chatbot.

Chatbot marketing is in trend nowadays, so don’t get behind and start creating your bots right now! If you are shy or in doubt about starting, it is recommended that you avail Web Design Services in Reno. Here in Stack Mode, we can help you transition into using chatbots for your marketing needs. Contact us today!

How to Make an Ideal Homepage for Your Business

A homepage is a very crucial element of your company’s online presence. It is the face of your business on the world wide web as it greets all possible leads who stumble on your website. A well-done homepage provides a lasting impact on first-time visitors.

For most, the homepage is the make or break factor for a business. The first 30 seconds of any site visitor is highly essential as it decides whether they will be interested in exploring what you have to offer or if they will shut the door on your business. You need to understand the importance of an ideal homepage that would serve as an essential lifeline of your digital representation. The best marketing agency in Reno applies the following tips to help clients with homepage optimization.

Essential Tips to Make an Ideal Homepage

It Must be Easy to Navigate
Site visitors who can easily navigate your homepage tend to stay glued or stay much longer on your site. Make sure that your homepage could let any visitor navigate with ease. Keep in mind, depending on your target demographic; an older crowd would easily get turned off if your homepage shows up to be too complicated.

Choose an Uncluttered Layout
Visitors of your site will tend to stay if they see a clutter-free homepage. If your site is free from unnecessary information and images, it will look more organized and professional. A nicely designed homepage emphasizes the appropriate content and relevant visual elements of your business.

Always Consider High-Resolution Images
Photos on your homepage are highly essential because they help dictate the impression of your business. They are vital visual factors that help you lure in-site visitors. Thus, it would be best if you always opt for high-resolution images. Never go for photos with lousy quality, as this utterly showcases a lack of professionalism. Going back to having a clutter-free site, choose your high-resolution photos well and make sure that you insert them in the most visible and most applicable locations.

Make Your Color Scheme Blends Well With the Background
A homepage would look highly effective if the design presents a balanced feel of color scheme and background. With that, any visitor who visits your site for the first time will be impressed with your color palettes’ artistic use. This design element can change the way your site presents itself. Remember that your color scheme should not complicate the presentation of the text images on your homepage. Your content must be highly readable.

Make Sure to Optimize Buttons
A homepage with optimized buttons tends to perform better. These buttons led to other pages of your site, and they serve an essential role. It would be best if you kept these buttons worth clicking with the help of exceptional CTA or Call To Actions. Make sure that the CTA is short but intriguing. They should be seen and must not be hard to read or locate on your homepage. The placement of these buttons is critical, so you need an advertising expert for the most optimal results. Make sure that you only go for the best marketing company Reno, NV.

Include a Search Function
It would be convenient for any visitor to find content on your site. A search function might not be a must-have, but having it is highly useful because it allows you insight into what visitors tend to check out during their stay on your site. It serves a purpose not just for visitors but also for site owners.

Simplify Homepage Copy
Whether your site homepage contains a short or long copy, make sure that it’s easy to read through. Most people tend to skim and scan text online. Some don’t even read the whole text. According to a study, 16% of people read the text’s entirety on webpages word for word. It would be best to break your homepage content using subheadings. List-type content is also more effective as this outlined information tends to be effective compared to bulk-paragraphs of text. If you can present your homepage with compelling visuals instead of relying on a heavy copy, that would be better.

Include People In Your Homepage Photos
Whether you offer a product or a service, it is always better to include real people in your homepage photos. According to tests, there are better conversion rates when there are visuals of real people on a homepage instead of icons or illustrations. Visitors tend to relate to actual people more instead of just icons.

Frequently Update Your Content
Your site should always be up-to-date. The content on it should be fresh and unique. If your site is outdated, visitors feel that you are not a dependable and reliable source. Aside from your homepage, your other pages’ content should also be fresh and relevant. Make visitors yearn for more than what your homepage presents. An updated site will keep your visitors coming back for more.

Whether you have a big or small business, your homepage is the element that showcases the first impression. If you want your business to thrive, you should always aim for a lasting impression. The importance of thinking everything through before putting out your final website should start with your homepage. This key page should be deliberately welcoming and should tell the story of what service or product you offer and why visitors should choose you to provide these mentioned items over other available options online.

An ideal homepage for your business should be dynamic and engaging. The combination of visuals, text, and other elements of your homepage should present a fascinating story that will keep your visitors hooked on all levels. It should be engaging enough to make them want to explore all of your website’s pages and not just the homepage.

If you aim to create the best homepage for your business, it would be smart to consider working with the best marketing company in Reno, Stack Mode Marketing Group.

Top 10 Google Analytics Reports for Small Businesses

Your website is one of the most valuable sources of marketing, but many small businesses under-utilize it as a tool and simply “set and forget” – after it’s built, it’s got your phone number and address on it, so that’s all you need, right?

Wrong. More than one-third of internet users in the US said they first find the small businesses that they use by researching online. And nearly 40% said that they will visit a store’s website first before they go to the actual bricks-and-mortar shop. If your website isn’t up to scratch, you could be losing customers before they even contact you or visit a storefront.

When you set up your website, it’s vital that you install analytics tracking to be able to measure and optimize its performance. Google Analytics is free, easy to set up, and widely used, which makes it ideal for small business. Here, we look at the ten reports that are most important to small business, and that can really give you valuable insight into how your site performing.

1. Acquisition Overview Google Analytics Report

This report tells you how people found your website – whether they came via organic search (using a search engine like Google), referral (they clicked a link from another website), direct (essentially, a pool of “unknowns” – it can be when a customer inputs your URL into the address bar, or when a link isn’t properly tagged, or someone goes from a private, secured website to an unsecured site), social (from Facebook or Twitter, for example), or paid search (which is advertising, like using Google’s Search Network).

By understanding how customers found your site, you can look at where you need to focus your attention. If a lot of people come to your site from Facebook, you can look at ramping up your activity there, and perhaps doing some Facebook advertising – your efforts on Facebook are obviously working. By contrast, if you notice that you’re getting very little traffic from organic sources, like Google, you might need to look at some search engine optimization (SEO) – essentially, making your website as attractive as possible to Google.

Acquisition Overview Google Analytics Report Snapshot

2. Mobile Overview Google Analytics Report

One of the most definite insights into internet use over the last decade is the rise of mobile devices to access the internet. In 2017, 73% of the entire population accessed the internet through their mobile phone, and roughly 60% of all traffic to the top 10,000 sites is mobile traffic. By 2021, mobile internet usage will reach penetration of 86.5% in the US.

What this means is that if your site isn’t mobile-ready, your customers will have a hard time visiting you online. Using Google Analytics, you can find out how many people visit you on desktop, mobile, and tablet devices. You can also see (as you can in almost every GA report) how long those people stayed online; whether they left after only visiting one page; and what percentage of people “converted” (hit one of your predefined goals). If you’ve had your site set up for a while, it’s likely that you’ll see similar data to the chart below – a definite growth in mobile usage, and a decline in people accessing your site by desktop.

Mobile Overview Google Analytics Report Snapshot

3. Demographics Overview Google Analytics Report

The introduction of demographics reports has been cause for huge excitement in the analytics community. Through this, you can see the gender split and age ranges of customers on your site (usually a subset of the data). Google gathers this data through the third-party DoubleClick cookie, and looks at things like Google Account details, social media profiles, and browsing activity to determine demographic information.

You do have to enable the collection of the demographic data within your Google Analytics account, but once you do, it can be invaluable in informing your marketing activities, and giving you the scoop on exactly who your online customer is – and this may differ from your instore or face-to-face customer. By learning more about the people who visit your site, you can adjust it to better suit them.

 

4. Search Console Queries in Google Analytics

One of the most commonly-asked questions about analytics is “what do people search for to get to my site?” Unfortunately for many site owners, about six years ago, Google encrypted the search data so that search terms are replaced with “(not provided)”. They did this to protect the privacy of a site’s users, but it also encourages people to sign up for Google’s AdWords product – search terms are easy to find in Google AdWords.

Fortunately, there are some workarounds. Within Google Analytics’ admin section, you can link another of their products, called Search Console (it used to be known as Webmaster Tools), to your account, and it will bring in search information for your domain. This includes search queries, which shows the number of times Google served up your site as an option to a particular search term, as well as your site’s average position for that term, your click-through rate, and the number of clicks to your site.

Search Queries in Google Analytics

5. Content Drilldown Google Analytics Report

This report really starts to get into what customers are actually doing on your site – you can see your most popular pages (or products), how long people are staying on each page, whether it’s the last page they visited on your site, and how many unique pageviews of each page occurred. And within this particular report, it also shows you the information from a “category” level – so if you have various sections on your site, you can see which of those are resonating with your customers.

The report presents as a table, and where the Page Path shows a folder, it means that there’s more information within (i.e. that row is a category). For each category, you can also see important data such as unique views, time on page, exit, and bounce rate. Using this data, you can start to get a gauge on how customers are interacting with each page – do they spend an unusually long amount of time on a page? Perhaps it’s hard to read or navigate. Too short an amount of time to take it all in? Perhaps the page is throwing an error, or can’t be seen on mobile. Do a high number of people leave your site from one particular page? Maybe they’re getting kicked off, or the content is all wrong.

Content Drilldown Google Analytics Report.

6. Top Events Google Analytics Report

One of the limitations of Google Analytics is that it doesn’t automatically set up tracking of important data like PDF downloads, newsletter sign-ups, or banner clicks. This needs to be set up separately from the basic GA install, and can either be added to each link or click, or (more easily) via Google Tag Manager. Once it’s done, however, you can access the Event reports and get information on how many downloads of product manuals you got in a particular week; how many people clicked the first banner on your home page versus the second banner; or how many people clicked on your referral links.

The Top Events report divides the events into Category, Action, and Label, which are all determined during set up. You might have a category called PDF, one called Videos, and one called Links. The Action may be Download, or Play (Pause/Stop, etc); or Click. The Label is generally the File Name or some variation that makes the event easily identifiable. Most important is the total events, but unique events also tells you how many unique events occurred within each session.

7. Goal Overview Google Analytics Report

One of the most important (and often overlooked) aspect of Google Analytics is goal set up. Even if you don’t have ecommerce facilities on your site (in fact, especially if you don’t have ecommerce), you will still have specific actions that you want your users to take when they visit, like creating an account, making an enquiry, registering for a free trial, or even something based off an event, like downloading a particular paper. You can (and should) still set up goals for purchases as well.

Adding a goal value to each of your goals will also “unlock” some great insights in other reports too, like giving each of your pages a value, showing how important (in a monetary sense) they are to your business. It can also show which of the acquisition channels (e.g. organic traffic, social networks) are having the greatest effect on your goal. For each goal, you can also set up a funnel, with its various required steps, to give you insight into where users are dropping off. Again, this isn’t just for ecommerce conversions – it can be for sign ups (is the process too complicated?), quizzes, free ebooks – anything where there are a number of pages as steps to follow.

8. Day of Week / Time of Day Google Analytics Report

This is a custom report, but you can easily download a template so that the hard work is already done for you.

With this report, you can get an understanding of the most important days and time of day for your online customers. Knowing when they visit the site can help you with advertising (target your advertising to the times when people are already logging on to your site), pop-up sales, and timing of maintenance, as well as the effect of other marketing, like any TV or radio advertising, email newsletters, or referral site campaigns.

Day of Week Sessions Pageviews Pages / Session Bounce Rate % New Sessions
5 2,333 7,333 3.14 63.44% 58.29%
4 2,079 6,620 3.18 64.89% 53.44%
6 1,964 6,323 3.22 63.75% 53.41%
0 1,877 6,542 3.49 61.37% 53.06%
2 1,782 5,815 3.26 64.48% 55.50%
1 1,710 5,495 3.21 64.04% 54.27%
3 1,574 5,498 3.49 63.60% 51.72%

9. All Campaigns Google Analytics Report

When customers click on a link to come to your website, you should add parameters on to it that tell Google Analytics what the link is about. For example, if you set up Facebook advertising, it will ask you at some point to include your destination URL – the page link that customers will end up on. Best practice for doing this specifies adding some information to the end of that URL that passes information along to your website that includes the source (Facebook), the medium (ads), and the campaign name (Spring_sale). Some services, like MailChimp, do this for you automatically.

When people have come to your site using a properly tagged link, that information will appear in the Campaign report. Within this, you can see how effective each campaign has been to your website performance. By default, the report shows Campaign Name first (useful if you’re running the same campaign across different mediums – like a Christmas sale across Facebook, a newsletter, and a banner ad on another site), but you can also select it to show Source or Medium. The report also shows how many users and sessions happened on site due to the campaign; the pages and time on site for those sessions; and if any conversions occurred as a result of the campaign.

All Campaigns Google Analytics Report

10. Behavior Flow Google Analytics Report

The Behavior Flow chart shows how customers move through your site, which works as a fantastic snapshot of the user journey. Beginning with the landing page (the first page a customer visits on your site), you follow the most popular user paths, with less popular journeys available as an minimized group of pages. This chart also shows the number of sessions that ended on each page as a percentage, to give an “at a glance” view on where you’re losing your customers.

Behavior Flow Google Analytics Report

Summary

These ten reports give you a fantastic overview into the performance of your site, and checking in with them on a regular basis means you will begin to spot areas that could be improved or modified in order to achieve your business goals. Within small business, every tool that can be leveraged to give you the jump on your competitor needs to be used, and knowing just how your site is working for you is paramount in today’s online world.

Is Google Analytics Helping Your Business?

If you aren’t currently using Google Analytics to optimize your marketing efforts, your missing out on free analytic data that is extremely valuable to your business. You can start tracking things like where your traffic is coming from, which marketing efforts are working, what pages were viewed, when your website is busiest, and more. Get in touch for a free consultation!