Surfer
An online editor that scores your writing against pages already ranking on Google, so you know what to add.
Surfer is an online tool for writing and improving page content. You enter a phrase you want to be found for, and Surfer studies the pages that already rank for it. It then scores your draft live and suggests topics, headings and terms to include.
Content teams and agencies use it to write new pages and refresh old ones. It also tracks whether your brand appears in answers from AI tools like ChatGPT. Surfer is a paid subscription used in a web browser, with a free way to start.
It focuses on the content on the page, not on links or technical audits, which is the job of tools like Ahrefs or Semrush. It does not replace a writer’s judgment. It gives that writer a clearer target.
Why Surfer Is in Our Stack
In Practice
Surfer is a good fit when a client publishes a lot of articles and wants a repeatable way to make each one competitive in search. We keep it in our toolbox for exactly that case.
Clear Writing Targets
A live score shows what to add before you publish.
Refresh Old Pages
Spot weak pages and learn what would lift them.
Built for Content Teams
Writers get guidance without needing SEO training.