LinkedIn Ads
Ads aimed at people by job title, industry and company, for businesses selling to other businesses.
LinkedIn Ads let a company pay to show its message to professionals on LinkedIn. You manage everything in LinkedIn’s Campaign Manager, and you start by setting up a LinkedIn Page for your business.
Its strength is targeting. Instead of guessing at interests, you can aim at job title, job function, industry and more, so your ad reaches, say, finance directors in healthcare or owners of property management firms. Ads can appear in the feed, arrive as direct messages, or be personalized from a member’s profile details.
That precision is what you pay for, so it pays off best when one new client is worth a lot. Think consulting, software, commercial real estate, staffing and professional services. The ad earns the click, and your website has to earn the trust.
Why LinkedIn Ads Is in Our Stack
In Practice
LinkedIn Ads are the right call when a client sells to other businesses and each new customer is worth a lot. We keep it in our toolbox for those cases, pairing the campaign with a landing page written for one specific decision-maker.
Target by Role
Reach people by job title, industry and function, not guesses about interests.
Business Mindset
Your ad meets people while they're thinking about work and business decisions.
Several Ad Formats
Feed ads, direct messages and personalized ads fit different goals.