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How to Drive Higher Engagement with Video Marketing

Published:
April 14, 2021
Views:
15
Posted by:
Chris Foti
How to Drive Higher Engagement with Video Marketing Article Image

People nowadays are mostly visual. People love seeing photos and graphics, and the better if these pictures were moving! Online users dedicate a third of their time to watching videos so what better way for businesses to market their brand in a realm that their potential customers most often visit?

Video marketing is also one of the most affordable advertising for businesses like yours. It is also one of the most effective marketing strategies. Here are a few noteworthy stats demonstrating the power of video marketing:

  • According to 90% of clients, product videos help them make purchasing decisions.
  • 64% of clients are more likely to purchase a product online after watching a video about it.
  • 59% of company decision-makers would rather watch a video than read an article or blog.
  • Videos in landing pages can increase conversion rates by 80-86%.

A good video is unique and engaging for its viewers. Viewer engagement is one of the most important factors in the success of video marketing. Getting a team of professionals to shoot and edit videos is an easy task but putting up a good video? That would take another area of expertise. How does one create video content that will drive engagement from its viewers? Here are three general tips on how to do so!

Quality Check

Apart from getting a team of professionals to ensure video and audio quality for your videos, the most important factor would be to have quality content. Imagine yourself as the viewer and consider what content would be the most entertaining and valuable for you. A good marketing team for a company already has on-hand information about their target audience, and this information would be most valuable in conceptualizing ideas for your video content.

Tell Your Story

How do you know if your viewer is engaged? With all this content available online, there’s an overload of information that may be important but not relatable. The most important sign or indication that your viewers are engaged with your video is if you elicit a reaction or evoke some emotion from them. What makes your business different from other brands? How has your company changed lives? Try to feature some of your employees’ or customers’ stories in your videos. People love some good drama. They love content that tugs at their heartstrings. Simply babbling facts and statistics won’t catch your viewers’ attention. However, if you use that info in a relatable way, you stand a higher chance of engaging with your video consumers.

Be Flexible

In marketing, the “one-size-fits-all” for dresses does not apply. You may already have a video that will cater to most of your target audience, but that should not stop you from making just one video. Most video marketers use social media to publish their videos, which is also a good way to increase your video’s visibility. Various social media have different personalities in terms of their community and the way they deliver their content. Thus, engagement success rates will vary depending on the platform. A good practice would be to research these social media platforms and see what videos their users likely find valuable.

And Cut!

For the basics, it is good to remember to create the best video that is relatable to your target audience, embedding in it the story you want to tell and the reaction and action you want your viewers to have and take. If you are confused about where to start, Stack Mode’s Video Advertising services can help you put out the best videos for your business.

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