Stack Mode is a Proud Oxygen Developer, Here's Why

At this point, all businesses know the importance of a good website. WordPress remains the most popular website hosting for businesses. WordPress accounts for over 65% of all websites on the web with an identifiable CMS (Content Management System).

For a person with limited or no technical coding knowledge, WordPress is a paradise. However, as you continue to build your business, you may find that WordPress doesn’t provide a lot of room for customization without truly understanding the core files, third-party builder capabilities, coding strategies, or how to effectively take advantage of all the capabilities within a CMS or, more specifically, WordPress’s CMS.

That’s where our Oxygen developers come in. At Stack Mode, we’ve proudly chosen Oxygen Builder as our tool that we use to deliver the highest quality websites. With Oxygen Builder, we can build you a website that takes your business to the next level. Whether you’re looking to build a small business website or a worldwide e-commerce store, Oxygen Builder provides a professional set of tools that can help you get the best possible results.

Speed, efficiency, performance, and that coveted 1st page on Google are within reach with Oxygen Builder. All you need is the right people and development tools in your corner.

Introducing Oxygen Builder

Oxygen Developer - Stack Mode Web Design & Development

In a sea of web development strategies and tools, Oxygen Builder rises above. It isn't like any website builder or WordPress tool you've seen before. It's fast, flexible, clean, and gives you limitless possibilities. Unlike the never-ending number of pre-made themes and “drag and drop” builders, Oxygen provides a blank canvas for developers to build out the perfect solution for just about any business.

But what is Oxygen Builder? Oxygen Builder is a development tool geared toward businesses of all types and sizes. It is a WordPress page builder, unlike any other builder, which breaks all the conventional practices. Oxygen's builder is geared towards developers with the need for advanced customization, the ability to code custom solutions, and professionals concerned less about quick & easy, but more so about development best practices that will ensure development projects have the highest chances of success.

It's not a theme, and it doesn't have a limited scope. Oxygen Builder is a plugin that actually disables all themes. It gives you a blank slate to work from, so you can design and develop to your heart's content. With pre-made themes, you are not only limited to the features that are built-into the theme, you are stuck with poor performance rates if the theme has not been professional developed, which seems to be the case more often than not.

So why isn’t Oxygen Builder the #1 builder available? That’s because it’s geared towards advanced developers and requires a true understanding of development best practices, coding expertise, and enough design skills to pair quality code with an amazing design that generates more sales. Oxygen Builder isn’t like the popular page builders that are used by the masses, in fact, despite it’s power, it’s nowhere near the most-used page builder due to its complexities and the expertise required to develop websites using Oxygen Builder and get the most out of it. To create nicely designed websites, it takes much more work than dragging and dropping some pre-made elements, but the result is a much more powerful website upon completion.

How Does Oxygen Builder Work for Oxygen Developers?

It's a fact that effective web development can help any business stay ahead of the competition and grow their business. Because of this, it's always worth investing in the right tools, skills, and people. It’s not only important for a business to get this right, it’s most beneficial to get this right from the beginning to save you the time and cost from having to scrap the poor quality site you initially started with, just so you can start the process over with a powerful tool like Oxygen Builder that will allow you to equip your business with a website that is going to help you grow your business. Oxygen Builder crushes the competition, it’s not even close, so not using it leaves efficiency and efficacy on the table.

Oxygen Builder gives you total power during the development process. If you know how to make the most of it, you'll have complete control every step of the way. From the design to the performance of your website, or the conversion strategies to the SEO best practices, Oxygen Builder gives Oxygen developers full control.

What do we mean by that? Oxygen Builder is so customizable that you can turn off everything if you feel like it, this is how we start every web development project we deliver. You can strip everything down to nothing but a blank page, free to code and shape it into whatever you want. This provides a blank slate that Oxygen developers can use to build completely custom and high-performance websites that are sure to generate results for any business.

As a web development tool, Oxygen Builder allows you to customize your usage based on your skill level. Oxygen Builder is an easy tool to access but it's hard to master, so brushing up on some web skills is mandatory if you want to take your WordPress website to the next level with Oxygen Builder. To get the best out of Oxygen Builder, you should at least know some basic HTML, CSS, and JavaScript. To take things even further, it also helps to understand WordPress core files, PHP, MySQL, and how to select and optimize a hosting platform that has the tools that will allow you to get the most out of the high-performance website.

No Templates, No "Drag and Drop", and No Pre-Made Layouts

The average web design company loves WordPress due to its many themes and features. With some tweaking, this cuts down on work and can look as unique as if you did it yourself. Of course, this is a common strategy for many web designers because it provides the ability to quickly deliver nice-looking website. As convenient as this is, Stack Mode takes a different approach.

The problem with WordPress themes, templates, and layouts is that, in most cases, they're mega-bloated. They aren't designed to work on your website, but on all websites that use WordPress. This enforced compatibility allows tons of inefficiencies and messy code to sneak in.

Because of this, many normal drag-and-drop builders are slow and frustrating to work with. This all contributes to making the experience janky and slow. This is true both during development and for your visitors once your website goes live.

Pages will have a slow loading time, and you'll notice improper inputs. This can cause some frustration between both developers and users who visit your website. Studies show that the ideal loading time for websites is 1-2 seconds, and if your page doesn't load fast enough, you'll have an increased bounce rate. In addition to the poor usability the majority of WordPress builders provide, these important metrics have a major part to do with how well your business’s website performs with search engines and advertising platforms. This means that a bloated website can quickly kill any chances of success, regardless of the design.

We love WordPress and the power it gives developers, but all these extra features can be problematic. Many WordPress add-ons have compatibility issues with each other. This results in amateur developers using pre-built themes and plugins built with conflicting code to hold the website together, but it doesn't result in peak performance or optimal results.

We use Oxygen website builder to cut through all of that. We turn all these unnecessary features off. Doing this lets us work from scratch to custom-build the best website our client could wish for. Instead of searching for another plugin that can incorporate the unique features our clients are looking to include on their website, Oxygen Builder provides Oxygen developers with the perfect platform to custom code advanced features that not only function great, but allows the website to clock-in with the highest performance metrics and ensures the highest possible results, because the time was took to code and do things the right way.

Clean Code Never Felt So Good

A surprisingly large number of web development companies seem allergic to coding. Many companies rely on easy-to-use page builders and all the issues that come with them.

With Oxygen Builder and our Oxygen developers, you don't have to settle for subpar code that could become a liability for your website and business. For us, nothing feels as good as clean code. This is one of several reasons using Oxygen Builder is a no brainer for us.

Oxygen Builder allows Oxygen developers to start clean so they can finish that way. Because we use Oxygen to build a custom website from scratch, we get to control the code that goes into it. We avoid all of the junk and inefficiencies of using external WordPress themes and quick solutions.

We don't have to put up with pre-existing code that we didn't write or figure out how to work with foreign code, and we don’t have to locate a pre-made plugin that adds even more bloat to implement new features.

HTML Semantic Tags, Done Right

Anyone with basic knowledge of HMTL already knows what a life saver HTML semantic tags are. For those who don't, it's easy to explain. HTML semantic tags are informative placeholders that allow you to organize code visually and deliver important information search engines need to understand your site and present it to your potential customers.

If you've ever looked at the source code of a site and seen <header> or <body>, then you've seen an HTML semantic tag. The text inside these tags doesn't impact your site except to help search engines find relevant info. These important tags give developers and search engines an idea of where everything is and what it does.

It's impossible to overstate how vital these tags are. Even the best developers can get lost in their own code without these tags. This is especially the case if revisiting an old section after a few months.

If another developer tries to take over your project or site, they have to deal with the legacy code left over. If they can't read it, and the semantic tags or notes are all over the place, they're in for a nightmare. This is why we use Oxygen Builder and prioritize clean notes and tags that anyone can understand.

Using Oxygen Builder means we don't have to start a project with pre-written code that includes messy notes and missing semantic tags. This saves us tons of time having to troubleshoot what parts we have the ability to edit or change, and what parts could completely break the site.

Oxygen Developers Use Oxygen Builder to Hit the SEO Sweet Spot

It's worth explaining how clean, efficient web development helps with SEO. Every small business website can benefit from effective SEO strategies and the targeted traffic SEO efforts can deliver to your website. However, as we discussed, a website built from a template and packed with random add-ons will most-likely not perform well.

Oxygen Builder gives us the ability to comply with all of the SEO best practices. These include using alt tags and removing on-page errors from your site. We can also ensure we use headers properly and group the elements correctly.

Gaining Traction with Oxygen Builder

Many people don't realize that search engines crawl through the code on your websites. This is how they determine where your site should rank if someone searches for the right term. Two things help search engines decide this, one of which we mentioned earlier.

Your HTML semantic tags aren't just for your organization. They also help Google, among others, figure out if you're worthy of the front page. They check your tags to see where the critical text info is.

Based on what info is in those sections, they efficiently weigh up your SEO rankings. They also look for signs of errors, redundancies, and inefficiencies. Any red flags that Google spots, whether noticeable on the user side of your site or not, are bad for your business and holding you back from getting the most out of your website.

Regardless of the design, A poorly developed website won't get good SEO traction. Because we use Oxygen Builder to keep our code clean and efficient, we avoid those issues. We make sure there are no errors and fix any that come up immediately.

We make sure that your site ranks higher for SEO, which means more traffic to your website and the ability to generate more revenue to help grow your business.

Oxygen Developers Make Lightning Fast Websites

A huge advantage we have as Oxygen developers is that we are able to get the absolute highest performance. If you check the Google PageSpeed Insights score for the sites we've worked on, you'll find them always in the strong 90s.

We can hit such high metrics because of our experience, skill, and our decision to equip our clients with websites developed with Oxygen Builder. Oxygen Builder helps keep our code clean and gives us perfect control over any media assets we incorporate. Google also cares about speed when it comes to SEO, so this is a welcome bonus for any business.

Keeping your website optimized is easier said than done, so it pays to understand how this is accomplished and to work with the right tools from the beginning.

Always Responsive and Excellent User Experience (UX)

Because we use Oxygen Builder, we can develop websites for all browsers and devices. This is regardless of screen size or the type of device being used to browse your site. We make sure everything scales right, and thanks to our clean code, any future modifications are easy to integrate.

The user experience (UX) is vital for the success of any business or its website. This means making sure that they can interact with your site and connect with you if need be. Chat services and support tickets and queries all require fast response times.

There's no room for lag, crashes, disconnects, or unresponsive interfaces. With Oxygen Builder, that all goes away. We make sure nothing gets in the way to bog down what should always be a smooth and painless user experience.

Accessibility Never Takes a Back Seat

Your website is the face of your business, so you want to ensure that you can extend your best services through it.

Achieving an accessible website is possible for us thanks to Oxygen Builder. It becomes simple to develop pages that all ages and backgrounds can navigate and use. Oxygen Builder allows us to create custom websites with scalable pages and use fonts suitable for readers with vision impairment.

We can also create contrast modes for color-blind users and add audio aids for the hearing impaired. The more inclusive you are to all your customers, the more that users will appreciate your brand and come back as loyal customers. Not only is this the right thing to do, but many businesses don’t understand that, developing for accessibility opens your website to all audiences. This not only includes visitors with disabilities, but this can also include visitors with temporary injuries or visitors browsing your site from an outdated or defective device.

However, some businesses struggle to balance accessibility with good design. One of the hardest aspects to balance for any developer is finding the perfect balance between an amazing design and peak performance. Making an accessible website that's plain, laggy, and no one likes won't benefit anyone. Thanks to our Oxygen developers, you don't have to make that choice.

We can optimize your site to include all these accessibility features without any issues. This is only one of the many ways we can help you and your business stand out from the crowd.

Creating the Best Custom Website for Your Business with Oxygen Builder

Oxygen developers can build the best custom website on the internet. Any small business website would do well to pick a web development company that uses Oxygen Builder or a similar tool. Without using a tool at this caliber, making a responsive, accessible, and effective website becomes much harder, in many cases it's impossible. Using page builders like Elementor, Divi, Wix, or Squarespace is an amateur mistake that won’t take your business very far.

At Stack Mode, we know all about staying ahead of the competition. We live, breathe, and code innovation and love helping businesses grow. To learn more about how we can push your business to new heights, don't hesitate to contact us or book a free strategy call.

What's a CMS and How is It Used in Web Design?

Did you know that there are more than 1.14 billion sites on the internet today? We’ve come a long way since the first website was published in 1991!

When it comes to CMS systems, WordPress is the CMS of choice for over 60% of all known websites built using a CMS. WordPress is also powering over 40% of all websites on the entire internet!

First, let's look at what a CMS actually is....

CMS stands for Content Management System. It’s software that you use for all aspects of website development. Whether you’re creating a new page, writing a blog, uploading images, or changing the meta descriptions of your pages, all these activities and more happen within your CMS. Here is a snapshot of what the WordPress CRM dashboard looks like:

Image of WordPress Dashboard

A CMS allows businesses to develop extremely powerful websites that can host and display data on the front end of their website in a very organized and efficient way. Depending on your business, this data could be anything, some examples include blog posts, houses for sale, cars for sale, wedding cakes, book collections, products for sale, and just about anything you can imagine. This provides a simple way to input and manage the data on the backend, but a very organized and strategic way to display that data on the front end.

Without a CMS, you would need to know in-depth coding to display your content on the internet!

Today, building a website is one of the first steps that a growing business should take. With ever-increasing rates of e-commerce and service-based businesses, and most web traffic coming from search engines, it pays to create a website that helps drive traffic to your site and increases sales.

CMS web design makes designing business websites more powerful than ever. Now, you don’t need to know any coding to set up a website; with CMS web development features, you can put a basic website together using the tools available. Even when working with a professional web development team, it’s helpful to know how your website is built so that you can tell your team exactly what you want and help with upkeep later down the line.

Curious to know more? Keep reading to learn all about CMS systems!

What are the Different Types of CMSs?

Depending on the size and needs of your business, different CMSs will work best for your company’s needs and financial resources.

Open-source CMSs are freely available for use. As mentioned earlier in this article, WordPress is the most popular open-source CMS choice, it is used on over 40% of every website that is currently on the internet, and WordPress is the CMS of choice for over 60% of websites using a CMS. WordPress is not the only CMS, but it's the most popular and well-known. Many businesses, whether they have their website professionally designed & developed, or they build it themselves, are using WordPress. Even though WordPress is most commonly used, there are some other great CMS options, some of which include Joomla, Webflow, and Statamic.

With WordPress, you can download the core files for free and start creating your site within minutes! However, you’ll likely start with a pretty basic template for your site, and if you want it to look more custom, you’ll need to spend time adapting the design or bring in the help of a design & development team. WordPress is not only a top choice for experienced developers building everything from simple brochure websites for small businesses to large applications for Fortune 500 companies, it's also a common choice for DIYers looking to launch a website for their own business. This is because the CMS system that WordPress provides is very powerful and has enough tools for non-developers to put a simple website together.

When you own a website built with a CMS system, you will also need to consider hosting, website security, and updates to your site, some of which will cost money.

CMS Plugins

One of the greatest benefits of using a CMS like WordPress is the plugins that are available to you. Some plugins are free, and others are paid. A plugin is a software that "plugs into" your WordPress site. These plugins add new functionality or extend the existing functionality of your site, allowing you to create virtually any kind of website, from online stores to portfolios, to directory sites.

The WordPress Plugin Directory features over 55,000 different plugins. There is a plugin for just about anything. Some examples of plugin capabilities include shopping features, payment processing, SEO tools, appointment bookings, performance & security tools, animation effects, and so much more!

WordPress Plugin Directory - CMS Websites

Adding plug-ins to your site does come at a cost, so don’t assume that using plugins will always give you the ability to create professional-grade websites. While plugins provide an easy way to integrate new features into your site, it's important to be aware that, in most cases, you are trading website performance & security for easy feature integration. Most plugins will affect the performance of your website, this is why expert developers prefer to code new features into your site, which allows you to integrate new features while being mindful of the performance of your site, especially since the performance of your site will directly affect your SEO efforts, visitor usability, as well as other factors that determine the success your website will have in helping you generate more business.

How to Use a CMS for Your Website?

When you log into the CMS, you’ll be taken to your CMS dashboard. Once you have accessed your CMS dashboard, you can navigate to whatever part of the CMS you need. Although all CMSs are designed slightly differently, they all have the same main components. Using different CMS tools, you’ll have the ability to create any content that you need for your website.

While many people are using WordPress, experts and DIYers, it's no secret the WordPress system is powerful and capable of building even the most difficult projects. What most people don't know is that most people using WordPress that are not developers do not even fully realize the power of the system they are working with. To fully understand and be able to use the full power of WordPress, you need to understand how a Content Management System works. There are huge benefits if you know how to use it right. For example:

The WordPress CMS will allow you to neatly and efficiently organize your website's data to ensure your website operates at high performance, this will also help with ensuring building & managing the site makes more sense. One great example of how WordPress's CMS system is meant to operate is the Posts module. Instead of building a new page every time you have a new blog to post, you upload your new blog's content to a new record in the Posts module from the WordPress Dashboard, WordPress will then take that content and display it using your Posts page template.

Where this really starts to get powerful is when you use WordPress's CMS to accomplish similar tasks using the CMS system. For example, new modules can be developed to intake, host, and display all kinds of different website content in the same way. Maybe you have services pages, case study pages, real estate listings, products for sale, or whatever it may be. If you have WordPress's CMS system setup properly, you should not be building new pages whenever you need to add new content like this. Instead, you should have a module setup to intake this content (using WordPress's CMS system) and allow it to do what it does best by managing and displaying that content, rather than building a new page for every occurrence of this same type of content.

To recap, with CMS sites, you can easily organize content. This can be helpful for nearly any business, providing a way to organize and dynamically display data such as real estate listings, cars for sale, small business services, and more.

Designing a Page Using a CMS

Depending on the kind of CMS you use, page design will either start with a template or a “blank canvas,” so to speak. With a template, you can jump right into filling in your content for the page. If you’re not using a template, you’ll need to start from scratch and carefully arrange the page elements and place them where you want them on the page.

When you’re writing text content for your webpage, a CMS allows you to view the content in a WYSIWYG editor. Named as an acronym for “what you see is what you get,” this style of editor shows you your text content as if you were looking at a word processor (think Microsft Word or Notepad). That way, you can see exactly what your end-user will see while you write your page content.

If at any point, you need to see and edit the code behind what you’re writing, you can toggle to an HTML view as well.

Creating Blog Content

Depending on your business and industry, this can provide value in a number of ways. For example, you can use the blog feature to provide industry-related news, update your website members, and more. This is a valuable tool for many businesses, if you've ever heard the saying, "content is king," here is why. The more content you have on your website, the more opportunities you have for search engines to crawl your content and present it to your customers. Creating content relevant to your target audience is an SEO strategy that, if done right, can help you attract customers to your website.

CMSs will let you create blogs directly in the system itself. These are considered separate types of content from a static webpage. When you set up a blog, you set up a container or template page, and then associate different blogs with the blog template.

While this may seem convoluted, this feature allows you to use the same content across multiple sites. Suppose your business relies heavily on digital marketing. In that case, this can be a huge time saver, as you’ll be able to write a piece of content once but use it in multiple places across your site.

Storing Content

Most CMSs will include a “content repository” of sorts. When you upload an image or a file that you want to include on one of your web pages, these files are located inside the CMS. In WordPress, your files will be located in the Media Gallery. Then, you can pull the appropriate files from your content library when you want to place them on a page.

WordPress Media Gallery - CMS Websites

Working With a Web Developer

As you can see, there is a lot of knowledge that goes into CMS web development. While some CMSs are easy to use at first, if you want any in-depth functionality, it’s helpful to have an expert on your team. Getting the most out of your website means building your website for maximum performance and ensuring you are taking advantage of all the strategies that will allow your business to get found by visitors and convert them into sales or leads.

That’s where we come in. With our full-service web design and development services, our team of experts is sure to deliver a website that not only looks great, but helps you generate more revenue and grow your business. We have been working with WordPress for over 11 years, we understand the core files, performance strategies, SEO best practices, and how to ensure your website stays secure.

We develop every site with SEO best practices in mind, so your site has the best chance of being seen by your ideal customers. Our custom web designs help your business stand out from the crowd, and we’ll help you track and optimize your efforts to ensure you see the results your business needs.

CMS Web Design: Start Your Website Now

Using the right content management system is key to building an effective website for your business. CMS web design tools help you with content creation, storage, and more! Knowing how a CMS works will help you develop an effective website that you can expect to get results from.

Curious to know whether your current site is effective? Take a look at our ten signs of an effective website to find out!

10 Signs of an Effective Website

Is your website taking you to the top of the game or is it invisible to the world? Many business owners make the mistake of kicking their feet up once their websites are up and running but the job doesn’t end there. In any case, the fun’s just beginning!

Nothing is more important to a business these days than a website that brings leads. Since your website is your company’s front door, it shouldn’t just be “good” but should take you to greater heights by converting viewers into loyal clients and brand ambassadors. That’s our definition of a great website.

The fact is that there is more involved in running a website than what you see on the screen. And with all the hustle and bustle of governing your business, it’s quite easy to get caught up.

Gladly, Stack Mode Marketing Group is always at your service. Our inventive and gifted web designers and marketing team will ensure your website is always up to par.

Let’s run you through our list of the signs of an effective website so that you can check them off your to-do list. Does this sound like a solid plan? Good, let’s begin.

1. Your Website Is Up to Speed

Website speed matters a lot. Even Google declares that website load speed is a major determinant of a quality site because it concerns its search algorithm, so it’s worth taking note of. However, it’s not only Google. We all hate slow websites. Therefore load speed matters to your users as well.

So how do you increase your website speed? There are several ways to speed up your site.

First, and foremost, yours truly, the number one web design company in Reno- our site management team will monitor, analyse and optimize your website to maximize its output, including speeding up its loading time. We do this using subtle design tweaks to supercharge your site such as switching over to SSD Hosting.

SSD, short for Solid State Drives is the ulterior data storage. Compared to traditional drives, SSD packs 100% electronic componentry, much like how electric trains run at lightning speed in comparison to steam trains.

So if you want a reputable and fast way to heighten your website’s speed at an affordable cost, you should go for SSD Hosting.

2. Your Site Is Mobile-Receptive

More individuals lookup websites using their phones than with desktops or laptops. This means that setting up a mobile-friendly website is not something to consider but a must-have at this point.

To add to that, Google issued a warning that it won’t accept non-mobile-friendly sites on its mobile listings. This is more than enough to tell you how serious this issue is. You can assess if your website is mobile-friendly using Google’s mobile checker.

If it doesn’t pass the mark, you can address the issue using two options. The first option is to look into a mobile website builder. This offers you a side by side version of your site that pops up when your website encounters a mobile-based browser.

Option two is to enlist for a full Responsive Web Design (RWD). RWD is a kind of web design method where your website aligns perfectly on any sort of device as it reacts to the browser. Because this option is somewhat costly, you might want to consider option 1. So you don’t burn a hole in your pocket.

3. Your Website Has A Services Page

Do you have service-specific pages? Does it list the services you provide? If so, do the services have individual pages? If your answer is no to the third question, then your website hasn’t quite cut it. Most sites spread themselves thinly by not having individual serviced pages.

Say you do a search on “digital web services in Reno” and Google has to weigh between two pages- one on “digital web services” and the second on “web services”, chances are the first-page option will win. So consider casting a wider net and offering Google more specific content for it to index and rank.

However, don’t confuse creating specific content with keyword stuffing- you can’t outwit the system for sure. For instance, don’t start developing pages like “Affordable Instant Delivery Approved Digital Web Services Reno”. It is not only nonsensical but can also damage the chances of your website ranking. The best thing to do is to make a list of each service you offer and create a unique page for each of them.

4. Your Website Is Secure and Reliable

Another Google ranking gold card is reliability and safety and this comes from using HTTPS Hosting. HTTPS requires securing your website through the use of an SSL certificate.

Now simply applying HTTPS isn’t instantly going to make your site entirely safe nor will it give you a tremendous uplift on the rankings. The key though is to offer your users even the slightest form of security as they are browsing your website.

However, if you want to take your website security measure a notch higher, go for Web Application Firewall. It helps by constantly scanning your site for any security issues and restricts Malware from encroaching into your site.

Often these measures are delivered with a Security Shield, which when reinforced with a secure HTTPS will show your viewers that you take safety seriously.

5. Your Pages Are Favorably Long

Imagine you’re delivering a sales pitch to your potential clients. You want to be as thorough as possible, therefore, you take the time to explain the ins and outs of your products/ services and answer the tons of questions being shoved at you. At the end of the meeting, they will definitely be convinced that you know your stuff and boom! You have new customers.

The same concept should be applied to your service pages. Are they detailed enough? Do they answer some prime questions your users may have as they are perusing your website? If not, you need to solve this.

First, because your visitors and potential clients will highly appreciate the extra mile you’ve taken to inform them so that they make a sure decision.

Second, because Google takes note of this as well. Google surely notices when a page is nicely detailed to keep viewers glued to your website. Google interprets this as a reduced bounce rate, which serves as a positive signal that your page delivers exactly what your visitor is searching for. A lower bounce rate means a higher ranking on Google’s search engines.

“So how long should my pages be?” You might ask. An effective web page is between 500-1000 words. If content creation doesn’t come naturally to you, lucky for you it is one of the many web design services we provide. Our content creators are always on their tippy-toes to create the best page content that’ll get your site’s ranking skyrocketing.

6. You Utilize A Client Relationship Management System (CRM)

Still using email or spreadsheets to monitor clientele data? Huge mistake.

We recommend setting up HubSpot CRM, it stores every single interaction between your business and both potential and current customers. This includes all your phone calls, emails, and live chats (hoping you are using Live Chat!).

The problem with these traditional means of consumer data storage is that they have proved to be extremely time-consuming and disorganized. With Zoho CRM you can share information quickly, attract more leads and monitor all your statistics.

Additionally, introducing an element of automation in to your business allows you to send emails automatically or set reminders that you can follow up later. This guarantees that nothing gets lost between the cracks.

This high level of specialty is what distinguishes an exceptional business website from an amateur one.

7. All Your Pages Are Optimized

Just because you have a captivating website doesn’t mean your work ends there. Optimizing all your site’s pages is equally important. By this, we mean Metatags (Meta title and Meta description), Heading, internal linking and keyword-rich URLs. Top-performing websites usually have well-optimized pages.

Details such as indicating the location and niche in the Title Metatag and using Headings rich in keywords (especially H1 and H2) help you distinguish yourself as the best in class from the mediocre business.

8. You’re Getting Frequent Reviews

Statistics show that the most successful B2B websites have twice the number of Google reviews than lower ranking websites. If you’re a local enterprise, Google Reviews should be particularly important for you.

Obtaining Google Reviews is quite simple- just ask for them! Start with your loyal customers; you already know who they are. Don’t go overboard with getting hundreds of reviews in a single day though. Just form a habit of asking for reviews consistently, and the best time to do so is when you have a happy and satisfied client in front of you.

Begin this exercise right now, determining to get several reviews each month without fail and you’ll start to see its positive impact on your website.

9. Your Website’s Content is Top Notch

Your site’s content is just as important as its design. Imagine that 95%of the web’s information is in the form of a manuscript. With this in mind, a beautifully fashioned website filled with quality content is a match made in heaven!

Here are some tips to make your content easier for user scanning:

10. You Utilize Live Chat

If you are serious about your business growth, then Live Chat should already be among your site tools. And block out any voices of doubt in your mind that tell you customers don’t like to chat. The truth is people love to chat, some even more than phone calls because it feels less intimidating. We have adapted to chatting through apps such as WhatsApp. So don’t overlook this incredible tool as it offers so many benefits it’s hard to name all of them at a go.

Well, for starters, a Live Chat says that you take customer delivery seriously. It offers a fast channel to get your prospect’s contact details. It’s anonymous, free and fast to the client’s advantage. It is also efficient as one can chat on several platforms at the same time.

Finally, if your website is getting traffic, then Live Chat is the best mode of measuring the Return on Investment (ROI) in a short time.

Live Chat makes business running so seamless you’ll wonder how you ever managed without it!

11. What Can Affect Your Website's Success?

How then do you make your website meet users’ expectations? You may have applied all these ten steps but still unsure if your website is effective.

Well, you can’t just assume- you need to assess your web design to see how visitors interact with it as well as their emotional reaction to your design.

TETO Test

We advocate the TETO (test early, test often) module to evaluate the success of your web design project.

The Re-Design Trap

Eventually don’t fall into the complete re-design trap. All too often web designers recommend the total overhaul of a website in the notion that it will lead to a more successful web experience.

eBay’s redesign disaster should be a great reminder of why users react strongly to drastic and huge changes. A dramatic redesign that offers extremely different visuals and an interaction layout might be overwhelming and produce a negative impact.

Rather than investing in a large scale redesign project, our web design team proposes focusing on subtle improvements. Make baby steps- progressive changes that can enhance conversions over time without users having to feel ambushed.

Wrapping Up

These days a huge chunk of marketing is done online. And amid all the activities you pursue online is your website. The fundamental concepts we’ve mentioned above are what will set your website apart from mediocre ones.

In any case, whether it’s creating a CRM, setting up a live chat or ensuring your website is speedy, secure and cross-browser enabled, Stack Mode will certify that you have a winning website.

Book your free consultation today!

Web Development: A Powerful Business Advantage

Establishing a solid web presence is essential for sustainable business growth. Today’s consumers browse the internet for products and services. Hence, if you want your services availed, if you want your products bought, and if you want your brand recognized, then developing a website can make those things happen! It should no longer be a question why web development is essential, but still, here are some of the best reasons for how web development can be a decisive business advantage!

Adapting to Trends

Having a website for business should no longer be an option but a requirement! Paper advertisements are becoming obsolete, and people have recently been more inclined to online shopping. In fact, according to some surveys, in the year 2020, eighty to ninety percent of consumers across the globe shopped online. The 21st-century people’s digital lifestyle and desire for instant and convenient things require businesses to adapt by investing in digital marketing. People aren’t interested in services and products that are not relevant, and staying up to date with the latest digital marketing technologies ensures that you adapt to today’s latest trends. The technology market is fluid and very dynamic, and it pays to upgrade and develop your website now and then.

Visibility and Accessibility

The easiest way to reach potential consumers is through the internet! Investing in website development helps your business website increase its visibility by attracting more web traffic in and out. Having a website and developing it to provide user-friendly features and 24/7 service increases its accessibility, which is a massive advantage for your business! Even if your physical store is closed for the night, for weekends, or holidays, customers can still browse your website for products and ask questions through chatbots or FAQs. This is also beneficial if you have customers who are more active on the internet at night. Don’t limit your business opportunities by distance! Enjoy a wider audience reach and gain customers even from different parts of the world.

Brand Promotion and Recognition

If you’re a newly established business, it is imperative to let people know about you. How will you gain customers if people didn’t know you exist? You want to let your potential customers all about you. Who are you? How are you doing? How can you help them? After establishing a website, get a web developer that will design your website in a way that showcases your business’ personality and advocacy that would resonate with your audience’s values.

Low Cost, High Yield

Establishing, developing, managing, and maintaining a website is inexpensive! The search engines where you place your website do not charge you a “website placement fee.” Your costs will be more focused on hiring a professional web development company or purchasing some software or adding another person on the payroll assigned with web development. You don’t even have to spend a lot on ads! By properly structuring and optimizing content, you can save a lot during web development and still get as much traffic and conversions as you would if you were to put ads. It also saves you time and resources. Say, for example, you’re a real estate company; if transactions are made online, then your agents do not have to spend money to talk to potential customers physically. Investing in web development, in the long run, will cut your costs in other areas.

Increasing Conversions and Sales

Your website can be your leading digital marketing platform. People will buy your product depending on their overall experience with your website. Stay tuned with the most recent technologies and implement them on your website. The most updated and most user-friendly websites gain the most conversions and sales. What do online consumers expect from a good website? They need relevant content, seamless navigation, and 24/7 assistance with their queries. Aesthetic web design is also important as people can make purchase decisions based on colors alone!

Stay Competitive

Most businesses have websites, and most of them are investing in regular web development. Your competitors are likely doing it too, so you should too! Part of the reason people adapt to trends is to stay relevant. Having a well-developed website can also improve your credibility and reliability, something that you need if you want to convince your consumers to trust you.

Everyone should agree that having a website and developing it for digital marketing is essential for business. It shouldn’t even be questioned at all! By investing in website development, you adapt to the digital lifestyle trend and stay on top of your game. Establishing and developing a website helps you reach a wider audience resulting in increased conversions and sales without spending too much money or wasted effort on other forms of marketing. Finally, developing a website also means growing your business overall.

10 Website Optimization Tips

Speaking of website optimization, there is a great deal you can do to get more traffic, boost your sales and be at the top of your game. Therefore, learning how to optimize your website is important for your site’s long-term success. It will warrant that your website is working as powerfully as it should.

We would hate for you to miss out on awesome website optimization techniques and simple tweaks that can make a distinction between 5 website views and 50,000 website views.

Remember that the internet is a dynamic industry to work in and as website runners and online businesses, we face the risk of lagging. That said, we will specify ten website optimization tricks and tips you should definitely try to keep you ahead of your competition.

What is Website Optimization?

Website optimization is how you enhance your website so that it works successfully. It encompasses all the marketing and technical strategies to get more traffic, interact with visitors and turn them into your clients using a properly structured method that meets your predefined goals.

There are so many constituent categories of website optimization and in reality; the concept is so massive that it encircles many professions and skills needed to take the necessary corrective and website optimization efforts.

From web design to development and from SEO to display speed, website optimization takes a three-step approach namely Search Engine Optimization (SEO), optimization technical performance and optimizing conversion and user experience.

Simply put, you can’t get traffic if it is unqualified and if your web designer cannot convert it. On the other hand, a technically optimized site will be irrelevant if it doesn’t get qualified traffic.

How to Optimize Your Website in 10 Easy Steps

1. Optimize Your Website for Search Engines

SEO should be at the top of your investment list if you want to raise traffic to your site. There are millions of other websites to compete with and you have to work hard to be the best of the best.

One way to remain a step ahead of the competition is by getting clued on the best SEO tools and techniques.

Hence, when it comes to optimizing your website for search engines:

SEO isn’t only about kick-ass content but also about the user-friendliness of your website. It makes perfect sense, the more sophisticated your website is, the more Google desires to link you.

2. Provide Exemplary Customer Delivery

Great customer service pays off in numerous ways. First, if your client delivery is commendable, customers will buy more of your products and recommend your services to others.

Second, customers are less likely to cancel requests or ask for refunds if they have nothing to complain about.

Third, amazing customer service increases your conversion rate. For example, if a client has to inquire about your services, they’ll want to reach out to you and expect an immediate response, not wait for days. Given two options, more clients prefer purchasing from a company with live support.

Stack Mode Marketing Group offers live chat, email support and round on the clock messaging services. We offer web design services that ensure you are happy 24/7!

3. Decrease Your Website Bounce Rate

Your website bounce rate is the rate of visitors who quit your website without viewing more than one page. The more curtailed your bounce rate, the better for your site.

The following are more of our picks to help get you started:

Improving your bounce rate will also greatly aid your SEO.

4. Improve Your Website Speed

Increasing your website speed will have a positive impact on search engine ratings and conversions.

Funny enough, so many people create new pages and posts every day without thinking twice about how their site is functioning in speed. This is a serious issue and it is very important we help you tackle it if your website is running at a snail’s pace.

Sure enough many of you have dealt with websites that took ages to load before only to give up and search for another website. If you’ve clicked the ‘back’ button on a website before, what makes you think that your visitors won’t follow suit if your site is super slow?

Remember, Stack Mode isn’t only a web design company but we also offer a wide range of other services including getting to the root cause of a slow running website and helping it to run faster.

5. Update Your Website Frequently

Consistently upgrading your website will greatly enhance your search engine rankings, increase your conversions and lessen your bounce rate.

Only a small percentage of visitors will be interested in reading content that was relevant in the 1990s. No one wants to buy an outdated product either.

Visitors that come to your site want to be convinced that your website is the best and it is worth looking into. So make it worth their while.

Below are a few tips to keep in mind when updating your website:

6. Conduct a Split Test on Your Conversion-Generating Pages

Because split testing is mostly reserved for advanced bloggers and website owners, this topic can overwhelm newbies, leaving them confused in a pool of supposedly helpful information. So we will explain in the simplest way possible because we want you to succeed.

Split testing is much like conducting a controlled experiment to improve a website metric such as form completions, purchases or clicks. Split testing is often used to evaluate changes to registration pages, signup forms calls to action and any other website component where a quantifiable goal can be fostered.

You can change nearly every element within your web pages for a split test including:

Here are a few simple split testing practices to begin with:

So what does split testing accomplish? It helps you assess conflicting opinions and your site visitors will indirectly guide your final choice on the best design.

7. Track and Analyze Your Traffic

Again this is something a lot of website owners take for granted or fail to understand its essence. Tracking and analyzing can open doors for your website or blog in surplus ways, all of which earn you a huge deal of income.

Do you know how many times visitors click on your website’s pages? Which is the most clicked page? How long does the average user of your website access your content? If you have no clue how to answer these questions, then how can you know the direction your business is heading and most importantly where are you going wrong?

Tracking and analyzing your website gives you a clue on what you are doing wrong thus changing your strategy until the problem is resolved.

Google Analytics offers a plethora of benefits when it comes to setting up goals to measure and improve your website performance. These goals are your website conversions in the form of email signups, sales, video watching, leads and more. You can then measure how effective your online marketing is using these goals and whether you are getting a return on any advertising incurred.

8. Polish Up Your Website Filter

You may be tempted to create an intricate website thinking it looks sophisticated but no one wants to wander through a website like a treasure hunt game where they have to keep guessing and searching for clues.

When a user visits your website, you want to guide them through an incredible tour that prompts them to effortlessly click from one page to another.

Here is an example of what we mean:

Home page -> Learn about us -> Services page -> Solutions page -> Blog post -> Related blog post -> Contact page.

The goal is to get your visitors to engage with your website without leaving. It is important to scheme out how you want your visitors to maneuver through your website and ensure that every page is optimized for what you want to achieve.

9. Have a Killer Website Design

A huge chunk of website optimization comes from improving your web design. It is right next to SEO. Though SEO does most of the work by bringing traffic to your site, the design is equally important.

Just imagine clicking on a top-listed result on Google for one of your searches only to find out that the web layout is unappealing! You immediately click the ‘back’ button and search for something else.

If you suspect that your visitors are doing the same, you can always reach out to us and we will assign you to our five-star web designer who will revamp your website from top to bottom. You must try to stand out from the crowd with a breathtaking web design that makes you the shepherd rather than the sheep.

10. Revise Your Website Content

Truly content is king! Remember that creating articles isn’t just about churning post after post. It is about solving issues that people have or offering ways to meet their needs, inspiring them or showing them stumbling blocks they can avoid.

Awesome website content should appeal to the crowd, whether it will involve adding some images, videos or audio files on your posts.

However, sometimes fresh blog ideas are hard to come by no matter how hard you crack your head. It’s not that you’ve lost your touch or that you care any less about your website but we all run out of things to say at times.

If you hit rock bottom, the best web design company in Reno, Stack Mode gladly steps in to remedy this situation. Our creative content creators can help you write eye-catching content that will keep your visitors hitting the ‘click’ button.

Summary

These are 10 actionable tips to help you get the most out of your website. We certainly hope these tips will help you massively increase your website traffic.

Let us know which website optimization tip(s) made a tremendous impact on your site. And if you have other honorary mentions we are more than happy to hear them.

Call on Stack Mode Marketing Group for the ultimate website optimization and any other web design services.

Go big or go home- that’s our motto!

Market Research: Before You Start Building Your Website

You are on your way to creating a website as an initial step to establishing an online presence. Congratulations! You’re on the right track! But wait, hold up! Designing a website does not only consider coding knowledge. Before hiring a Web Development Company in Reno to go technical and set up the site, you have to sit down and do an important step that businesses should do before entering the world of digital marketing.

This step is called market research, and it should never be underestimated. Market research is an effort to get to know one’s target markets and competitors to determine if your product/service or website will be feasible and successful. Therefore, it would be best to integrate market research as an essential business strategy when creating a website.

Here in Stack Mode Marketing Group, we create 100% custom and highly effective websites for our clients to generate more business. Through market research, we learn about your business and your goals, helping customize your website to your specific needs.

Having a good website does not only mean having a visually aesthetic one but also invites your target audience, delivers well, and solves real-life problems. Another thing to consider is your online visibility. Will your website reach your target audience in the middle of a thousand other similar websites? Market research can help you with that. It provides a sturdy archive of information to serve as the foundation for all your website design and development strategies. It gives insight into many things that will help you develop your website, attract your target audience, and engage and drive conversions.

Three fundamental aspects to include in your market research assignment

1.Target Audience and Demographics

First identify a particular group of people who might be interested in your products and services. It is not enough to just know who they are, but also to know their personality, their problems, and desired solutions. In this aspect, imagine being tasked to get a present for a person who is a stranger. Imagine also that despite not knowing the person, you want to put extra effort into getting a gift that he or she will appreciate, which is practically useful and meaningful. How do you proceed? You will have to research about this person. You might want to know their gender, age, hobbies, likes and dislikes, what they do for a living, and other relevant questions. In the process of learning about your target audience, you would like to develop a customer persona. A persona in digital marketing terms is a fictional character that serves as a proxy for your target audience. It represents the user type you expect to engage with your website content. The more you understand your persona/s, the more you can develop your website that directly targets them.

These are some of the fundamental questions required to get to know more about your customers. Your goal is to develop a customer persona that will enable you to connect with your real-life clients personally. Understanding your audience’s wants and needs will help you design and create a website that will naturally appeal to them. Learning about your target market is the most important and one of the primary steps in business, whether it be creating a website or a product. Here in Stack Mode Marketing Group, we especially have experience in working with start-up businesses, and we have helped many before you in terms of target market research.

2. Competition

Competition is fierce in whatever industry. Your business might still be new, but it does not excuse you to start shy and lay low in the competition, which is why your market research should have information about your competitors as well! Identify first your main competitors and then do your research. Apart from knowing how much they earn, here are a few key points that you should know about your competitors:

Apart from this, the best way is to evaluate your top competitors’ websites and experience it from a customer’s perspective. Is it user-friendly? Is it engaging and interactive? Is it appealing? Are you enticed to buy it? Research about your competitors will give you insights into why customers are buying from your competitors. If you are still new in the business, you don’t necessarily have to take a competitive approach and perspective if that would seem overwhelming for you in the first place. Instead, you can take a more “friendly” approach and conduct this research with the mindset that you are looking up to these more popular or mainstream businesses as your role models in terms of goals for success. Later on, you can level up your market research to stay competitive in your industry. Get professional help from a Reno Web Development Company with a solid team of researchers who know what, where, and how to research other business websites.

3. Conversion Strategies

Another vital aspect of market researching is conversion strategies that your website can use to transform lookers into customers. Your website will contain basic information about your company and your products and elements of conversion strategies.
Essential webpage elements that can help you score leads include:

Knowing which conversion strategy to use will also depend on the information you obtain from knowing your target and competitors. In this aspect, let us focus on SEO. SEO is currently one of the best digital marketing strategies to integrate into your website content. The purpose of SEO is to rank up your website on search engine results to increase the amount of traffic that comes in and out of your website. What’s the use of your newly made website if there is no opportunity for people to come across it? Researching about SEO strategies and implementing them is essential. Many companies even have a designated job position for this! Indeed, SEO is another field of expertise that you should invest in. Simply throwing in keywords will not do. To compile a list of effective keywords, you must know your audience and what topics are relevant for them. You can also use what keywords your competitors use. Or you could hire a Reno web design company who have a team of designer and SEO specialists that can work together to make sure your website is designed to be conversion-ready and SEO optimized.

These are just a few of the basic things you have to include in your market research assignment. Conduct your research well and apply what you have learned in website design. However, you don’t stop here. Don’t make the same mistake as other businesses do. Market research is a dynamic and continuing process. You are learning about a relatively volatile market. Your audience’s interests adapt to trends, and your competitors’ strategies also change. Consumer problems become louder over time which is why your marketing strategies are not here to stay. Even after successfully setting up your website, you still have to conduct research continually. Regular market researching allows businesses to remain competitive and relevant for an extended time. Get in touch with web development services in Reno where a team of researchers can be tasked with regularly conducting market research and website maintenance for you, from pre-launch of your website and beyond.

Think before you act.” This famous quote applies to businesses as well, “Research before you act.” Market research is an essential step before building your website. It allows you to identify your target customers, what your competitors are doing, and what strategies you can integrate in your website. Additionally, market research is a continuing process. If you do not know how to start, get professional help from a web development company Nevada such as Stack Mode Marketing Group. Our team consists of many specialists from web design to research to SEO to make sure that everything is taken into account before and after your website has been established for our website development services.

Can’t wait to create your new business website? Contact us now! Let us see how we can help you start establishing your online presence!

5 Ways to Establish Online Presence for Your Business

The real estate industry has always been “offline”; the company’s nature tends to be very visual and real-time because transactions require you to see, touch and feel houses, buildings, and other related properties. However, this does not mean that you could not go online when it comes to marketing. According to research, 85% of customers browse for local businesses online. The real estate business is essentially marketing because you market what you offer to your clients to purchase your properties. However, real estate digital marketing is a different field of expertise. If you are still not online, then you are missing out!

Establish a Website

Assembling a good website is usually one of the first things digital marketers do to jump start a growing business’s online presence. A website is the best online platform to offer your potential customers the most comprehensive and complete information your company has to offer. A quality website contains all necessary information about your company, including the basics such as contact information, location, services, listings, a short biography, and some blog articles. It is also recommended that you invest in real estate broker marketing services to maintain your website and deal with the technicalities.

Introduce Yourself to Social Networks

Establish and maintain a profile on the most widely-used social platforms. This includes LinkedIn, Facebook, Instagram, and Twitter. If there is one channel where you should make your real estate business visible, it’s social media. You can share gorgeous photos and captivating descriptions, which could attract customers even if they are just taking a quick scan over their news feed. LinkedIn is a good platform for B2B marketing, especially if you offer commercial spaces. Social networking platforms are gold mines of opportunities, connections, and transactions, and you should take advantage of this right away!

Create and Maintain a Google My Business Profile

Google My Business is a digital marketing strategy offered by Google where businesses can put up a short profile of their company. A GMB listing contains essential information such as the company’s name, address, phone number, business hours, links to a website, reviews, and photos. When potential customers search for, let’s say, “real estate brokers near me,” Google gives the top three relevant businesses within a certain radius of their location, and that is how GMB listings work. Be strategic when it comes to the information and content you put in your list and update this regularly. If your GMB is optimized, you get to stand out and be included in the top 3 listings Google displays whenever potential client inputs a search word related to you. This means increased chances of being recognized and chosen.

Invest in Content Marketing

Content can be anything from blogs, articles, videos, and captioned photos. 70% of marketers today are actively investing in content marketing, and you or your real estate agent marketing company should do this too. Please get to know your target audience and create relevant and compelling content that appeals to their interests. According to research, 7 out of 10 people would instead learn about a company through articles than ads. Content marketing is an indirect way to market your business; it seeks to establish relationships rather than overtly promote them. This would improve your chances of creating a good image for your company and gain loyal customers along the way.

Explore SEO

SEO is one of the top digital marketing strategies today. SEO means “Search Engine Optimization.” It is a process where you improve your website or any online content to increase its visibility for relevant searches. The better visibility or online presence you have, the more likely you are to get recognition and attract customers to your business. If you have done all the things we have mentioned in this article so far, what good will they be if they don’t get discovered? There are many ways to optimize your visibility through SEO, and this includes site content that is compelling, keyword-optimized, relevant, and share-worthy. Let your website be designed to provide a user-friendly experience and without crawl issues. SEO is relatively a new marketing field, and employing it efficiently and effectively requires years of experience and skill. It is recommended to get help from companies, such as Stack Mode Marketing Group, that offer marketing real estate services where an SEO specialist can do this for you.

These are just some of the few but some of the best ways to increase your company’s visibility online. Introducing yourself to the online world can be unnerving, but remember that the internet only discriminates between businesses that provide the best information. Still, the shift to digital platforms is a significant transition for your business. If you’re in doubt of doing this by yourself, hire a real estate digital marketing services and introduce your business online now.

The Stack Mode Marketing Group has a creative team who are known for producing great results. Every client and project we take on gets the attention it deserves. From Social Media advertising to Google AdWords campaigns, whatever your advertising and marketing needs are, our one-stop marketing shop has a team of experts that has your business covered!

Your Website Can Make or Break Your Business

The biggest mistake that any small or even big business owner could make is not prioritizing their company’s website. This hits small business owners hard, especially those who need to improve their marketing strategy. Not realizing the significance of a business website nowadays can negatively affect. For those who recently started a small business, your website is the heart and soul of your digital marketing strategy, so it is highly essential that you read along.

Must Incorporate Proper SEO Strategy

There is no use in having a website but not appearing on Google’s listings. You don’t just create a website, close your eyes, and let Google do the rest. The importance of SEO or Search Engine Optimization is key to your website’s success. If you fail to incorporate this, you might as well consider your online presence as dead. You wouldn’t want to be buried in anonymity. Of course, the main goal is to reach the top of the google search pages. The importance of purposeful keywords and proper link building is essential for SEO strategy. It would be best to keep in mind that your digital marketing approach should always target massive online traffic towards your website. Proper utilization of SEO techniques is critical and should always be a top priority if you want to make it and compete against hundreds or thousands of online competitors.

Overall User Experience

Getting to the top of the Google search results is one major feat, but after getting people to click on your homepage, you should have something in store for them. It is indispensable to have a killer homepage. Your site should have a visual appeal that entices visitors to read or engage in your call to action. This boils down to the perfect combination of website theme, colors, font, page loading speed, and most especially, user navigation. This combination makes up the overall user experience.

First-time visitors of your site will likely scan your homepage to see if it could stir up their interest. Thus, it is highly imperative to incorporate high-quality website design. It would be best to consult or hire a marketing company that could maximize the potential of your company’s online presence. Good website design is a reflection of a proper digital marketing strategy.

Must Be Mobile-Friendly (Responsive)

In today’s world, it is essential to create a mobile-friendly website. Google has showcased the importance of mobile searches as mobile-optimized sites ranked higher in search results. Mobile phone users would not put so much effort to browse a website that is not mobile-friendly. They would probably end up going back to the Google search results page and going towards the other competitor sites. If they find a place that’s easier to navigate through their phone, then the chances are that they would stick to that site. Having a mobile-friendly site could make or break your business.

Concerning this, the number of people who utilize mobile shopping has increased. Many people have leaned towards this shopping option because they won’t have to leave their homes to purchase their needs. To say that mobile shopping is already taking over is an understatement. Mobile shopping is becoming widely popular, and you should take advantage of this for your business, mostly if you are selling a product/s. You would want your website visitors to make that quick purchase. If you can complete a sale in just a small amount of time, then that means that you have better conversions.

Having a mobile-friendly website can help you keep up or even surpass your competitors. You should ride the wave of the public’s changing needs; that’s why you should always be up-to-date with the trends in both business and technology.

Must Establish Your Brand

Your website can help make or break your business as it reflects what your brand is all about. What makes you unique? What makes you stand out from the rest of the competition? Why should we hire your services? Why should we purchase your products? You can respond to these questions via your company’s website. You have full customization control of your site, and you can dictate both your copy and your content. Any site visitor should properly and easily access information about your business as soon as they step into your homepage. You should be able to establish your brand from the get-go. Again, this requires a smart digital marketing strategy. You should know how to market your business through the features of your website. Maximize your business’s potential not just via your homepage but also through all the pages that you need to showcase.

Must-Have a Killer Copy

Having a visually-enticing site is one thing but having a killer copy is highly imperative. Let’s say that you have already drawn people towards your site, and they stay because of the beautiful imagery and site layout. What’s next that they will do? They will read your copy. Whether customers scan your document or read everything, it is crucial to have grammatically-correct content. Lean towards the thinking that the grammar police would always check your site. It would be smart to check out an expert copywriting team’s services or a digital marketing company with professional copywriters. The copy on your homepage could make or break your marketing campaign. Make sure that you get the best copywriting service.

Final Thoughts

A proper business growth strategy requires intelligent digital marketing techniques. Your website is a highly-essential asset of your digital marketing campaign. It is challenging to ignore the impact of a good website on any business. Decades ago, this conversation might not be possible, but now that technology is evolving along with the advances of marketing, it is imperative to stay updated or keep up with the times. If you want your business to make it amidst hundreds of competitors online, make sure that you incorporate the lessons you have learned from this article and apply them to your company’s website. Remember that you have a fighting chance to reach millions of people with the Internet’s help to make the most out of it.

The Psychology of Color: How to Effectively Select Color for Your Website

What does it mean to look through rose-colored glasses?
Does green make you feel one with nature?
Do you feel warm in a room with yellow colors or calm and relaxed with blue colors?

People form deep and sentimental connections with colors throughout their lives. Hues tremendously influence people’s moods, attitudes, and emotions.

The study of color and its effect on psychological function has been present since the 1800s. Today, color psychology is a branch of behavioral psychology studying hues as determinants of human behavior. Color is ubiquitous and ambiguous, making color psychology a complicated field, so to say.

Color psychology can be used in anything; one such application is in marketing and branding. Stack Mode Marketing Group, one of the top Reno web design companies, uses this strategy well.

According to Chris Foti, the founder of Stack Mode, “designing a business website requires considering a color theme for the graphics, headlines, borders, backgrounds, buttons, pop-ups, and letters for the page. Most companies rely on conversions to assess whether their website performs well, and color psychology in web design may impact those conversions.”

Research and statistics can prove the power of color in influencing the market. In the early 2000s, Heinz released a green-colored ketchup product in a bid to attract young customers. This resulted in 23 million dollars in sales in just 7 months. According to a 2006 peer-reviewed study, people make up their minds within 90 seconds of their initial interactions with either people or products; 62-90% of those 90 seconds are based on colors alone. Another study says that 92.6% think that visual dimension is the most important influencing factor affecting their purchase decision over smell and taste, according to a survey.

How does one apply color psychology in website designing? Here are three simple steps to keep in mind:

 

Step 1: The Basics: Knowing your Colors

One does not merely go about designing a website without knowing his colors. While color is ambiguous and each one has their favorites, here’s a short crash course on the most widely-used colors and their general associations:

 

Step 2: The Three W's: Who, What, and Why

After familiarizing yourself with the colors, the next step to do is to compile first relevant data about your website. Who do you want to cater to? What product are you planning to promote? What do you intend to achieve? Why are establishing this website?

The kind of questions above are fundamental in choosing colors for your web page. Take gender preferences, for example. According to studies, women prefer blue, pink, purple, and red while men like blue, green, black, brown, and white. Women’s beauty products like L’Oréal, Dove, Victoria’s Secret are known to use pink, purple, and white. Men’s hygiene products and clothing meanwhile focus on dark hues like blue and black.

What is the company trying to sell, and what are they trying to promote? Food companies like Lays, Denny’s, Subway, and McDonald’s use yellow for their brand logos, as yellow is associated with food such as potatoes, bread, chips, etc. Go green and brown if you are trying to promote environment-friendly products. Use the color blue if you want to show transparency, reliability, and trustworthiness to your clients. Red tags are most often used in clearance sales and orange for children’s products and sports teams. Some of Reno’s best web design companies use black in their logo and designs to give prominence to the content since all other colors would stand out against a black background, a good strategy in highlighting visual content.

Step 2 simply requires you to remember who you are as a company and applying your knowledge of colors from step 1 on how you want to express yourself as a brand on your website. Reno’s top web design companies such as Stack Mode Marketing Group make sure to get to know their client company well before recommending a proposal.

 

Step 3: Just Do It

This step is pretty brief and straightforward but requires as much effort as the previous two. After all the research and planning, one can then proceed on applying theory to practice. Companies can enlist the help of some of the best web design companies in Reno, like Stack Mode Marketing Group, if the company itself does not feel confident to do the website itself.

Color psychology, like all other branches of psychology, is entirely subjective and ambiguous. Creating a website for branding and marketing requires one to have immense knowledge of the trends and preferences of a very fluid market and audience. However, one can succeed if he uses the best color that fits the business’s image, brand, ideals, goals, purpose, and target audience.

How to Make an Ideal Homepage for Your Business

A homepage is a very crucial element of your company’s online presence. It is the face of your business on the world wide web as it greets all possible leads who stumble on your website. A well-done homepage provides a lasting impact on first-time visitors.

For most, the homepage is the make or break factor for a business. The first 30 seconds of any site visitor is highly essential as it decides whether they will be interested in exploring what you have to offer or if they will shut the door on your business. You need to understand the importance of an ideal homepage that would serve as an essential lifeline of your digital representation. The best marketing agency in Reno applies the following tips to help clients with homepage optimization.

Essential Tips to Make an Ideal Homepage

It Must be Easy to Navigate
Site visitors who can easily navigate your homepage tend to stay glued or stay much longer on your site. Make sure that your homepage could let any visitor navigate with ease. Keep in mind, depending on your target demographic; an older crowd would easily get turned off if your homepage shows up to be too complicated.

Choose an Uncluttered Layout
Visitors of your site will tend to stay if they see a clutter-free homepage. If your site is free from unnecessary information and images, it will look more organized and professional. A nicely designed homepage emphasizes the appropriate content and relevant visual elements of your business.

Always Consider High-Resolution Images
Photos on your homepage are highly essential because they help dictate the impression of your business. They are vital visual factors that help you lure in-site visitors. Thus, it would be best if you always opt for high-resolution images. Never go for photos with lousy quality, as this utterly showcases a lack of professionalism. Going back to having a clutter-free site, choose your high-resolution photos well and make sure that you insert them in the most visible and most applicable locations.

Make Your Color Scheme Blends Well With the Background
A homepage would look highly effective if the design presents a balanced feel of color scheme and background. With that, any visitor who visits your site for the first time will be impressed with your color palettes’ artistic use. This design element can change the way your site presents itself. Remember that your color scheme should not complicate the presentation of the text images on your homepage. Your content must be highly readable.

Make Sure to Optimize Buttons
A homepage with optimized buttons tends to perform better. These buttons led to other pages of your site, and they serve an essential role. It would be best if you kept these buttons worth clicking with the help of exceptional CTA or Call To Actions. Make sure that the CTA is short but intriguing. They should be seen and must not be hard to read or locate on your homepage. The placement of these buttons is critical, so you need an advertising expert for the most optimal results. Make sure that you only go for the best marketing company Reno, NV.

Include a Search Function
It would be convenient for any visitor to find content on your site. A search function might not be a must-have, but having it is highly useful because it allows you insight into what visitors tend to check out during their stay on your site. It serves a purpose not just for visitors but also for site owners.

Simplify Homepage Copy
Whether your site homepage contains a short or long copy, make sure that it’s easy to read through. Most people tend to skim and scan text online. Some don’t even read the whole text. According to a study, 16% of people read the text’s entirety on webpages word for word. It would be best to break your homepage content using subheadings. List-type content is also more effective as this outlined information tends to be effective compared to bulk-paragraphs of text. If you can present your homepage with compelling visuals instead of relying on a heavy copy, that would be better.

Include People In Your Homepage Photos
Whether you offer a product or a service, it is always better to include real people in your homepage photos. According to tests, there are better conversion rates when there are visuals of real people on a homepage instead of icons or illustrations. Visitors tend to relate to actual people more instead of just icons.

Frequently Update Your Content
Your site should always be up-to-date. The content on it should be fresh and unique. If your site is outdated, visitors feel that you are not a dependable and reliable source. Aside from your homepage, your other pages’ content should also be fresh and relevant. Make visitors yearn for more than what your homepage presents. An updated site will keep your visitors coming back for more.

Whether you have a big or small business, your homepage is the element that showcases the first impression. If you want your business to thrive, you should always aim for a lasting impression. The importance of thinking everything through before putting out your final website should start with your homepage. This key page should be deliberately welcoming and should tell the story of what service or product you offer and why visitors should choose you to provide these mentioned items over other available options online.

An ideal homepage for your business should be dynamic and engaging. The combination of visuals, text, and other elements of your homepage should present a fascinating story that will keep your visitors hooked on all levels. It should be engaging enough to make them want to explore all of your website’s pages and not just the homepage.

If you aim to create the best homepage for your business, it would be smart to consider working with the best marketing company in Reno, Stack Mode Marketing Group.