Market Research: Before You Start Building Your Website

You are on your way to creating a website as an initial step to establishing an online presence. Congratulations! You’re on the right track! But wait, hold up! Designing a website does not only consider coding knowledge. Before hiring a Web Development Company in Reno to go technical and set up the site, you have to sit down and do an important step that businesses should do before entering the world of digital marketing.

This step is called market research, and it should never be underestimated. Market research is an effort to get to know one’s target markets and competitors to determine if your product/service or website will be feasible and successful. Therefore, it would be best to integrate market research as an essential business strategy when creating a website.

Here in Stack Mode Marketing Group, we create 100% custom and highly effective websites for our clients to generate more business. Through market research, we learn about your business and your goals, helping customize your website to your specific needs.

Having a good website does not only mean having a visually aesthetic one but also invites your target audience, delivers well, and solves real-life problems. Another thing to consider is your online visibility. Will your website reach your target audience in the middle of a thousand other similar websites? Market research can help you with that. It provides a sturdy archive of information to serve as the foundation for all your website design and development strategies. It gives insight into many things that will help you develop your website, attract your target audience, and engage and drive conversions.

Three fundamental aspects to include in your market research assignment

1.Target Audience and Demographics

First identify a particular group of people who might be interested in your products and services. It is not enough to just know who they are, but also to know their personality, their problems, and desired solutions. In this aspect, imagine being tasked to get a present for a person who is a stranger. Imagine also that despite not knowing the person, you want to put extra effort into getting a gift that he or she will appreciate, which is practically useful and meaningful. How do you proceed? You will have to research about this person. You might want to know their gender, age, hobbies, likes and dislikes, what they do for a living, and other relevant questions. In the process of learning about your target audience, you would like to develop a customer persona. A persona in digital marketing terms is a fictional character that serves as a proxy for your target audience. It represents the user type you expect to engage with your website content. The more you understand your persona/s, the more you can develop your website that directly targets them.

These are some of the fundamental questions required to get to know more about your customers. Your goal is to develop a customer persona that will enable you to connect with your real-life clients personally. Understanding your audience’s wants and needs will help you design and create a website that will naturally appeal to them. Learning about your target market is the most important and one of the primary steps in business, whether it be creating a website or a product. Here in Stack Mode Marketing Group, we especially have experience in working with start-up businesses, and we have helped many before you in terms of target market research.

2. Competition

Competition is fierce in whatever industry. Your business might still be new, but it does not excuse you to start shy and lay low in the competition, which is why your market research should have information about your competitors as well! Identify first your main competitors and then do your research. Apart from knowing how much they earn, here are a few key points that you should know about your competitors:

Apart from this, the best way is to evaluate your top competitors’ websites and experience it from a customer’s perspective. Is it user-friendly? Is it engaging and interactive? Is it appealing? Are you enticed to buy it? Research about your competitors will give you insights into why customers are buying from your competitors. If you are still new in the business, you don’t necessarily have to take a competitive approach and perspective if that would seem overwhelming for you in the first place. Instead, you can take a more “friendly” approach and conduct this research with the mindset that you are looking up to these more popular or mainstream businesses as your role models in terms of goals for success. Later on, you can level up your market research to stay competitive in your industry. Get professional help from a Reno Web Development Company with a solid team of researchers who know what, where, and how to research other business websites.

3. Conversion Strategies

Another vital aspect of market researching is conversion strategies that your website can use to transform lookers into customers. Your website will contain basic information about your company and your products and elements of conversion strategies.
Essential webpage elements that can help you score leads include:

Knowing which conversion strategy to use will also depend on the information you obtain from knowing your target and competitors. In this aspect, let us focus on SEO. SEO is currently one of the best digital marketing strategies to integrate into your website content. The purpose of SEO is to rank up your website on search engine results to increase the amount of traffic that comes in and out of your website. What’s the use of your newly made website if there is no opportunity for people to come across it? Researching about SEO strategies and implementing them is essential. Many companies even have a designated job position for this! Indeed, SEO is another field of expertise that you should invest in. Simply throwing in keywords will not do. To compile a list of effective keywords, you must know your audience and what topics are relevant for them. You can also use what keywords your competitors use. Or you could hire a Reno web design company who have a team of designer and SEO specialists that can work together to make sure your website is designed to be conversion-ready and SEO optimized.

These are just a few of the basic things you have to include in your market research assignment. Conduct your research well and apply what you have learned in website design. However, you don’t stop here. Don’t make the same mistake as other businesses do. Market research is a dynamic and continuing process. You are learning about a relatively volatile market. Your audience’s interests adapt to trends, and your competitors’ strategies also change. Consumer problems become louder over time which is why your marketing strategies are not here to stay. Even after successfully setting up your website, you still have to conduct research continually. Regular market researching allows businesses to remain competitive and relevant for an extended time. Get in touch with web development services in Reno where a team of researchers can be tasked with regularly conducting market research and website maintenance for you, from pre-launch of your website and beyond.

Think before you act.” This famous quote applies to businesses as well, “Research before you act.” Market research is an essential step before building your website. It allows you to identify your target customers, what your competitors are doing, and what strategies you can integrate in your website. Additionally, market research is a continuing process. If you do not know how to start, get professional help from a web development company Nevada such as Stack Mode Marketing Group. Our team consists of many specialists from web design to research to SEO to make sure that everything is taken into account before and after your website has been established for our website development services.

Can’t wait to create your new business website? Contact us now! Let us see how we can help you start establishing your online presence!

SEO vs PPC: Which One Is Best For Your Business

Unsure which marketing method between SEO and PPC is right for your business? Chris Foti, the founder and President of Stack Mode Marketing Group, provides valuable insight into where these strategies fit within your long-term marketing goals.

Let’s dive right in!

A common question we are asked as marketers is “which between SEO and PPC would make my business more profitable?” The truth is there is no definite answer because it all depends on your business’ current circumstance, market place and objectives.

Stack Mode is currently big on Search Engine Optimization (SEO) and Foti’s over 10 years experience in the marketing industry has taught him well that when organic search is performed efficiently, it can deliver more volume at every lead that surpasses paid search.

However, new enterprises will have to work extra hard on SEO whereby paid search may offer faster results in search marketing than the former. That said, it all depends on your digital marketing initiatives. Understand the market and how people utilize the web in the best way to evaluate whether organic search or paid search or a merging of both is right for your distinct case.

In this post, we will cover the pros and cons of both SEO and PPC as a marketing technique and offer hints to selecting the best fit for your unique business needs. We will also touch on how integrating SEO and PPC will enhance the results of your search marketing efforts.

SEO vs PPC Pros vs Cons Chart

SEO vs. PPC

There are two major contrasts between SEO and PPC. First, the traffic from organic search via SEO is free whereby PPC traffic has a cost for every click.

In many situations, SEO and PPC produce the best results when they are aligned strategically and integrated but we’ll let you decide after you’re done reading this post.

SEO Marketing Strategy: Boost Your Organic Traffic

SEO involves improving your organic traffic on the search engine results page (SERP). When you are searching on Google you will see that organic listings rank after the paid ads or shopping results.

To successfully increase your SEO rankings, you must know how to properly optimize your website such as ensuring the search engines can crawl into your site, upgrade your content, index it and increase the credibility of your website.

With Google’s algorithm being influenced by more than 200 ranking factors, it takes a top of the line marketing team to understand how to win the game. Lucky for you Stack Mode Marketing Group has an international class team of marketers who can help you stay ahead with technical SEO, on-page SEO, link building, content marketing, UX, you name it!

However, ranking is not a walk in the park! In comparison to other channels, SEO is multiplex and considering that Google constantly upgrades its algorithm, it requires the right blend of multiple factors for your website to rank well.

The Advantages of SEO

1. Cost-effective: Organic SEO offers one of the most affordable ways to enhance your site’s ranking and can place you right in the eyes of your potential clients when they run a search for businesses similar to yours.

2. More attraction: SEO averagely attracts 10 times more clicks than paid search. That means that you get a wide flow of traffic to your site without investing in ads.

3. Targeted content: With SEO you can develop content that targets every stage of the funnel without having to pay for any click.

4. Stability: Organic SEO offers more stability. If you do your site optimization right, your rankings should remain stable for longer.

5. Sustained outcome: Once you’ve attained robust rankings with SEO, you are guaranteed sustained results because your site shows to prospective clients 24/7.

6. Free organic clicks: When you get your SEO strategy just right, you are rewarded with free traffic. Obviously, it requires resources and time investment but clicks won’t cost you a cent!

The Disadvantages of SEO

Every coin has two sides and while SEO has a pretty glossy side, it has some setbacks that don’t always make it the right strategy for your business.

Let’s take a look at the cons of SEO:

1. No guarantees: Even with a tight and sound strategy, you are not certain to outshine competitors. When it works though, you’ll definitely earn the big bucks. It is an imperfect technique that needs persistence and patience.

2. Time-consuming: SEO takes time, which can be mind-boggling and tiresome particularly considering that Google makes a ton of updates to its algorithm each year. It can take months for your site to rank in the top searches for competitive keywords. You’ll always need to be in the know with any algorithm changes to stay ahead of your competition.

3. The process is never ceasing: Rather than being a one-time strategy, SEO is a prolonged process that needs sustained investment. Apart from constant improvements and tweaks, you’ll need to be aware that your website will never be 100% optimized. But our Stack Mode team will ensure to grant you 99.9% optimization with kick-ass content creation, link building and ongoing technical SEO audits. We promise to make your investment worthwhile by hiring us as your specialist agency.

PPC Marketing Strategy: Laser-Focused Visibility

PPC consists of paid clicks on search engines run through Bing Ads or Google Ads. PPC opportunities include search ads, shopping ads, YouTube ads, display ads, Gmail ads and re-marketing.

Unlike SEO that offers free clicks, PPC ads need you to pay each time a visitor clicks on your ad. With PPC, you can therefore spend even thousands of dollars a day to lure visitors to your website.

Even with its high cost, PPC comes with its perks. Here are some of the profits of using PPC:

The Pros of PPC

1. Not susceptible to Google’s algorithm updates: With PPC, you don’t have to keep checking for Google’s changes to its algorithms. You’re already bidding on the top margin so your organic searches won’t make much of a difference.

2. Fast and easy: PPC allows you to run quick A/B tests and split tests with Google Ads. This enables you to take a continued testing approach to run your campaign and drive consistent enhancements and better returns.

3. Data benefit: Running a PPC operation offers you volumes of data on the ads and keywords that visitors click on before buying your products or services together with those that lead to a purchase. That means that you can promptly make upgrades to your campaign for better optimization and improvement of your ROAS (return on ad spend).

4. Target customers with ads: With the right advertising formats such as video ads, search ads, shopping ads and more you can amplify your reach to the audience and stir them up to purchase or make an inquiry. Organic listings lack the same variety of strategies to target your audience.

5. Hire a small expert team: Unlike SEO, you need a smaller team of experts to run and manage your PPC campaign. In most cases, you’ll only need a paid search specialist and a copywriter to write striking ads and landing pages.

6. More targeting opportunities: PPC offers you the chance to amplify your business’ presence on search engines through call outs, phone numbers and enhanced site links. So you have increased chances to capture a searcher’s attention to your ad.

7. Increased visibility: Whether on desktop or mobile searches, PPC ads are always at the top of the page and the first thing a searcher views before any organic results. PPC gives you that competitive edge that is impossible to achieve using SEO alone.

8. Guarantees instant results: Immediately after your PPC campaign launches you will begin to notice clicks, conversions and traffic. The same results take months to achieve with SEO.

The Cons of PPC

While PPC provides a plethora of advantages to businesses, it has its fair share of hitches too. Here they are:

1. Traffic ceases when ads turn off: You need to consider if your website will survive once you click the off switch on your PPC campaigns. It can be tempting to become too dependent on PPC alone but a successful website needs an all-rounded strategy approach that assures no controversies in the future.

2. Too costly: You’ll need to factor people costs in addition to click costs. You will have to hire an agency, a freelancer or a marketing team to monitor your campaigns.

3. Higher initial investment: Starting a PPC campaign can be too expensive especially for a start-up enterprise given that you’ll need to pay for clicks. Moreover, as new adversaries begin to advertise, click costs can increase. You may incur more costs to drive a conversion.

4. Risk of wasting clicks and money: With PPC, the more you invest the better the results in terms of an increased number of conversions and clicks. However, you’ll have to keep an eye on your conversion rate because if your traffic isn’t converting, your hard-earned cash and clicks will go down the drain.

5. Higher click costs in some industries than others: By now you are aware that traffic from PPC advertising isn’t free. You’ve got to pay for every single click on your website via an ad. But some industries have higher click costs than others with the insurance niche grossing with the highest CPC of $ 17.55 in the U.S. Other niches with a high CPC include real estate, e-commerce, stock market, loans and attorney.

SEO or PPC: Which One is Right for Your Business?

It’s not possible to say which one of these two strategies is the right one for your business because every corporation is its unique set of needs.

Therefore, if you choose to venture into a single channel, you’re going to consider your business’ specific situation including the long-term and short-term goals and balancing the cost of investment against the rate of income received.

Here are some prevalent scenarios that would dictate which channel to go for:

Using SEO and PPC Together For Better Results

In reality, it is hardly possible to use either one of the search strategies and forgo the other because when integrated, they both support each other for greater results.

Therefore, if your pocket allows, it is better to use both to balance your short-term and long-term results.

Below are some key benefits of running SEO and PPC together:

With the benefit overkill offered by both SEO and PPC, we must look into the various ways to integrate the two for increased online visibility.

1. Utilizing Shopping Ads to Increase Leads

If you run an e-commerce business, you definitely can’t afford to overlook shopping ads. Even if you already have a strong SEO campaign, you’ll also need a captivating and efficient pay-per-click strategy.

Potential buyers are constantly drawn to product listing ads that display images and prices on the SERPs. We all want to buy products that we can view alongside their prices. So, you should be investing in shopping ads besides SEO to ensure that you’re increasing your visibility on SERPs and concealing all options on how your clients want to look into competitor products or services.

2. Harness the Power of Ads and Apply Data to Enlighten Your SEO Campaign

Your PPC process can feed the SEO strategy to help gain meaningful insights. Data and results obtained from ad headlines, conversions, calls-to-action (CTAs) and messaging can be used to heighten your SEO campaign built on keyword groups and terms that have the most ideal conversion rate.

This analysis from your PPC strategy offers you a hint of the areas that might require more focus for increased success.

Looking to create successful ads and efficiently optimize your landing pages? Our PPC experts will research all there is to know about your business model to provide a more customized and dedicated search campaign. This way you can centralize your attention on other strategic tasks.

3. Refocusing

Did you know that you can generate ads to target people who have already visited your website? This strategy is called re-marketing or re-targeting and is very efficient in capturing visitors who have already interacted with your site.

For instance, a user places your product on their basket but does not finish purchasing. You can serve them ads to motivate them to complete the transaction through banner ads on the Google Display Network or SERPs ads.

4. Brand Bidding

It’s quite common for another company to bid on your company’s name. Sounds shocking? Yes, businesses often use ads to bid on another business’ brand name. Though you could top the organic search for your brand name, an adversary that bids on your brand name stands a higher chance of beating you on the SERPs.

In such situations, you can use PPC to bid on your brand’s terms to increase your visibility, meaning that a user is most likely to wind up clicking on your website despite the route they take to your site, either organic or paid clicks.

Which Strategy Matters the Most?

In our experience with real estate, retail, travel, telecommunications and pretty much any other industry in the market, we can say that without a shadow of a doubt that an integrated search approach using both SEO and PPC is the best for optimal results.
Though not a perfect fit for some businesses, companies that experience high growth often develop a holistic search engine campaign that synchronizes SEO and PPC rather than each in isolation.

What are your experiences with SEO or PPC? We would love to hear your achievements or lessons from using either SEO or PPC or both of them together. You can always reach out to us on Facebook, Twitter, Instagram, or LinkedIn. Get in touch with us today!

5 Ways to Establish Online Presence for Your Business

The real estate industry has always been “offline”; the company’s nature tends to be very visual and real-time because transactions require you to see, touch and feel houses, buildings, and other related properties. However, this does not mean that you could not go online when it comes to marketing. According to research, 85% of customers browse for local businesses online. The real estate business is essentially marketing because you market what you offer to your clients to purchase your properties. However, real estate digital marketing is a different field of expertise. If you are still not online, then you are missing out!

Establish a Website

Assembling a good website is usually one of the first things digital marketers do to jump start a growing business’s online presence. A website is the best online platform to offer your potential customers the most comprehensive and complete information your company has to offer. A quality website contains all necessary information about your company, including the basics such as contact information, location, services, listings, a short biography, and some blog articles. It is also recommended that you invest in real estate broker marketing services to maintain your website and deal with the technicalities.

Introduce Yourself to Social Networks

Establish and maintain a profile on the most widely-used social platforms. This includes LinkedIn, Facebook, Instagram, and Twitter. If there is one channel where you should make your real estate business visible, it’s social media. You can share gorgeous photos and captivating descriptions, which could attract customers even if they are just taking a quick scan over their news feed. LinkedIn is a good platform for B2B marketing, especially if you offer commercial spaces. Social networking platforms are gold mines of opportunities, connections, and transactions, and you should take advantage of this right away!

Create and Maintain a Google My Business Profile

Google My Business is a digital marketing strategy offered by Google where businesses can put up a short profile of their company. A GMB listing contains essential information such as the company’s name, address, phone number, business hours, links to a website, reviews, and photos. When potential customers search for, let’s say, “real estate brokers near me,” Google gives the top three relevant businesses within a certain radius of their location, and that is how GMB listings work. Be strategic when it comes to the information and content you put in your list and update this regularly. If your GMB is optimized, you get to stand out and be included in the top 3 listings Google displays whenever potential client inputs a search word related to you. This means increased chances of being recognized and chosen.

Invest in Content Marketing

Content can be anything from blogs, articles, videos, and captioned photos. 70% of marketers today are actively investing in content marketing, and you or your real estate agent marketing company should do this too. Please get to know your target audience and create relevant and compelling content that appeals to their interests. According to research, 7 out of 10 people would instead learn about a company through articles than ads. Content marketing is an indirect way to market your business; it seeks to establish relationships rather than overtly promote them. This would improve your chances of creating a good image for your company and gain loyal customers along the way.

Explore SEO

SEO is one of the top digital marketing strategies today. SEO means “Search Engine Optimization.” It is a process where you improve your website or any online content to increase its visibility for relevant searches. The better visibility or online presence you have, the more likely you are to get recognition and attract customers to your business. If you have done all the things we have mentioned in this article so far, what good will they be if they don’t get discovered? There are many ways to optimize your visibility through SEO, and this includes site content that is compelling, keyword-optimized, relevant, and share-worthy. Let your website be designed to provide a user-friendly experience and without crawl issues. SEO is relatively a new marketing field, and employing it efficiently and effectively requires years of experience and skill. It is recommended to get help from companies, such as Stack Mode Marketing Group, that offer marketing real estate services where an SEO specialist can do this for you.

These are just some of the few but some of the best ways to increase your company’s visibility online. Introducing yourself to the online world can be unnerving, but remember that the internet only discriminates between businesses that provide the best information. Still, the shift to digital platforms is a significant transition for your business. If you’re in doubt of doing this by yourself, hire a real estate digital marketing services and introduce your business online now.

The Stack Mode Marketing Group has a creative team who are known for producing great results. Every client and project we take on gets the attention it deserves. From Social Media advertising to Google AdWords campaigns, whatever your advertising and marketing needs are, our one-stop marketing shop has a team of experts that has your business covered!

Understanding the Importance of GMB for Your Business

Google My Business is a digital marketing strategy offered by Google where businesses can manage their online presence, allowing them to provide a short profile that potential clients can view.

You may have probably searched for “web design companies near me” in the past, and with that, Google gives you the top three relevant companies within a certain radius of your location, and that is how GMB listings work. The top three companies that Google displays are based on an algorithm that factors relevance, distance, and prominence.

A GMB listing is a short amount of text, but it contains essential information such as your company’s name, address, phone number, business hours, links to a website (if present), reviews, and photos. A GMB listing is like an online phone book, and the information it contains is just what the client needs if he is interested in availing of your services.

85% of consumers search for local businesses online. If you still don’t have an online presence, a GMB listing is a necessity! You can use GMB listings to start up your digital marketing journey, then move up to having a website sometime later. Here are some reasons why it is important to have GMB.

1. Increase Your Online Presence

GMB listings improve your search visibility as it allows users easier access to information. When you search for something, GMB listings are shown first on the webpage, then the websites after. Many customers strike their first interactions with a company via GMB listings. Online users may be in a hurry to access information, so most of the time, only the GMB listings are viewed rather than the websites. If you do not have a GMB listing, you miss out on your chances of your services being viewed and considered by a client!

2. Gain Credibility

Many people trust Google to provide them with accurate information on many subjects, so having your information put up in a listing increases your credibility as well. GMB allows past customers to write reviews about your company, and if these reviews are good, Google will give you a great rating that will boost your competitive edge and help you gain customers.

3. Increased Interaction and Engagement With Customers

Google allows you to respond to customer reviews and answer other queries through the question and answer feature. You can also put updates and post stories and media that people can respond to. Interaction with customers is essential in building recognition, trust, and loyalty for your brand. Every chance at interaction is also a chance for conversion.

4. Opportunity for Improvement

The reviews and interaction with customers will allow you to learn more about your business from a customer’s perspective. Google also allows one to see your monthly statistics regarding your listing regarding views and clicks, and you can learn from that as well.

5. Stand Out

GMB listings are short amounts of content, but you can stand out against your other competitors in search results if you optimize them. Remember that Google displays the top 3 businesses automatically when searching? You can exploit that benefit with the right marketing strategies and some SEO and have increased chances of getting picked by customers.

It is essential that you pour a lot of time and effort into setting up a GMB listing and optimizing it. Here at Stack Mode, we can relieve you from the anxiety of starting up a GMB list and save you time and effort in managing your listing. With Stack Mode’s GMB service package, our team of experienced marketers can help in setting up your GMB list and then have it optimized, managed, and maintained. Contact us now and start reaping the benefits!

How to Optimize Your GMB Listing

Google listings are a trend nowadays. They are not a website specifically but a short profile of a business or place that comes up when a searcher looks for a relevant service within his or her area.

When an online user searches for a particular place or business, let’s say a “web design company,” Google will automatically show the top three services within a certain radius of the user’s location.

Even if you already have an online presence with a website, google listings can boost your local SEO and increase your web traffic overall. All of your information is available on your website, but Google listings index your content for easier access and increased interaction with potential customers.

Many businesses are on the lists. As such, you will have many competitors, and one way to command more online presence is to increase your ranks upon that list. Remember that Google automatically displays only the top three services. Of course, one can click the “View All” option to check other businesses in the locality; however, being in the top 3 display—the best local 3-pack would increase one’s chances to get potential customers. As a business owner, your marketing aspirations should be in the top three.

Many business owners mistake treating Google listings as just another small-scale marketing strategy due to its “simplicity.” However, there are so many ways on how you can use it.

Here are some best practices on optimizing listing through GMB:

Keep Your Listing Complete, Accurate, and Updated

According to Google, local search results are based on distance, relevance, and prominence. Treat your Google listing as an online brochure where you input all the necessary information needed to optimize searching. The more information, the better! Set up your Google listing now by signing up to www.google.com/business and fill out your information as complete and accurate as possible. Update it regularly too.

GMB first asks for your NAP (Name, Address, and Phone Number). After this, you have to focus on choosing the correct business category and business attributes. These areas require you to be specific and consider the appropriate keyword strategy. Be specific but do not overwhelm your listing with keywords as GMB prohibits this behavior. Your business category and attributes can give the customers a more vivid picture of your services and the experience that comes with them. Are you child-friendly? Pet friendly? What are your special amenities? Be specific with your business category, and it is recommended to consult a list of business categories and subcategories if you’re not sure what to put.

Update your Posts and Put up Good Visual Content

Google listings allow you to put up a profile photo, a cover photo, and videos. Your profile photo is usually the first thing searchers notice when looking up your business, and according to a Synup study, “Listings with photos are two times as likely to be considered reputable and get 35% more clicks”.

By uploading visual content, you can let your potential customers know more about your business’s personality and what makes you unique. You can even feature customer-generated content too! Did someone take a picture of your main product and tag you in their post? You can encourage your customers to add photos and write about their experience with your business, and this is featured in your Google listing gallery. This strategy will help you become more relatable and increase your referrals and reputation as well.

Google also has a post feature where you can share content about your businesses in many ways, such as sharing business updates, e.g., showcasing a new product or an upcoming event you are trying to promote. You can also highlight sales, discounts, and promos. Google posts allow you to share pictures, texts, and GIFs. Maximize that 300-word limit in your post creatively, and it will help you attract more customers and increase sales.

Ask for Reviews and Respond to Them

Your customer testimonials are your best advertisement. People like a second opinion, and research says that 90% of people read reviews before purchasing. You can send your Google listing link to your customers and ask for reviews. After compiling the reviews, you have to respond to everything, even the most negative ones.

Interact Directly with Clients Using the Google My Business Messaging Feature

Some customers want to contact you, but they usually don’t prefer calls. Studies have found that 90% of business leads would rather receive SMS than a call, and SMS messaging has a higher conversion rate. This is why increased customer engagement through their preferred mode of communication can help close the sale.

The internet offers many ways for customers to find your business. Google listings establish your important business information in a short, concise, and visually-appealing manner for your potential customers. Google listings help local business SEO and offer a more accessible way for businesses to engage with customers. With all these wonderful features, it is also free and is a widely-used tool among successful businesses. Here in Stack Mode, our GMB experts can manage your Google listing for an affordable price and we will make sure that you secure a prominent online presence in Google. Contact us now and inquire about our fully-managed GMB service package.

Dominating SEO with Content Marketing

Today’s trends see content marketing as a foremost strategy for SEO. According to research by HubSpot, 70% of marketers are actively investing in content marketing.

The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on writing and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately drive profitable customer action.”

Content marketing entails businesses creating and sharing relevant written and visual media so that their target audience can learn effectively about their brand, expertise, products, and services.

There are various types of content, i.e., articles, social media posts, blogs, infographics, and illustrative videos, to name a few. Blogs are one of the three primary content marketing forms, with 89% of content marketers using blog posts in their content strategy in 2020.

Content marketing is all about storytelling. Giving your audience high-quality content that is consistently relevant and relatable for them will help you establish a relationship with your target audience. Content marketing sends a very important message to your customers—that as a brand, you know who your audience is and that you are giving enough care and attention to their interests, well-being, and satisfaction. This relationship translates into trust and loyalty in terms of your customers’ purchase decisions in the long run.

On the other hand, SEO or search engine optimization is defined by dictionaries as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Many people view SEO and content marketing as two different “personas”; while this is true, they are not mutually exclusive, and in fact, SEO is all about content marketing! Compared to content marketing, SEO is narrower and a bit more on the technical side, while the former is broader and more creative. You can integrate the two by channeling SEO’s technicalities and techniques into content marketing.

Here are some best practices and tips on how to integrate content marketing in SEO and dominate the game:

Knowing Your Audience Always Comes First

You cannot begin developing your content without knowing about your target audience first. Effective and valuable content is relevant and relatable to your target audience. As a business, you may already have prior research and knowledge of your target customers’ profile. Your goal in content marketing is to answer your audience’s questions and engage with their interests. People’s interests may tend to change like the weather, and it important that one stays up to date with today’s fads and trends.

Post Quality Content

Apply your research and knowledge about your customer profile to develop quality content. The top searches on the first pages of Google have a few things in common. Content like these is well-researched, current, and long-form. Share relatable content, up to date, and worth reading. Include photos and videos that are share-worthy and showcase your business’s personality and services and the experience that comes with it.

Choose the Right Keywords

This part is a clear integration of SEO and content marketing. SEO demands keywords, and content marketing works by making use of those keywords. Choose the right keywords and strategically place them in every piece of content you will post. Do not spend too much time obsessing over keywords; build a basic list of keywords that will target your content. With content marketing alone, you have quality content, but with SEO, you are making sure that your content reaches your target audience.

Make Your Content User Friendly

Given the right keywords, you have to optimize your content around them, not just merely playing where to paste them in between your lines of text. Make your content SEO friendly, in fact, “SEO friendly” is outdated, and we look on using the phrase “User-Friendly” instead.

In your content, make sure it provides solutions to real problems made by real users. Again, your goal in your content pieces is to answer your customers’ questions. Understand your audience’s intent when it comes to their search queries.

Make sure that your content is free of typos, grammatical errors, false statistics, and misconceptions. Make sure your content is readable. Set an appropriate tone and style that suits your target audience. In writing your content, you can separate paragraphs into small chunks and include many visuals to make it more appealing and engaging for your readers. Many people are not inclined to read, so it is a challenge to make them read.

You can also combine content marketing with social media to get maximum impact. Social media is quite powerful nowadays. Many social media marketers post content to increase brand engagement and awareness.

Dominating SEO with content marketing entails a fresh new perspective. Do not focus on SEO; focus on creating quality content!

Why SEO Can't Save Your Website If It Sucks

Any business today that doesn’t have an online presence is missing out on such a valuable and efficient way of creating a meaningful relationship with their customers. It’s practically unheard of for any company to not have a website as part of a strategic marketing plan. Virtually anyone — whether they be an organization or even an individual — can have their own website.

However, not all websites are created equal. Some serve as an effective platform to strengthen a brand and create a fuller and more immersive experience for its users; then, some are just glorified landing pages. This is where search engine optimization, or SEO, comes in. It has significantly transformed how developers and brands control and boost their online presence by streamlining their approach to connecting with their target demographic.

Some may consider SEO a magic trick that’s a sure-fire way of attracting clicks and visits, eventually leading to the site’s success. While search engine optimization can be a truly effective tool in driving your site’s visitor count up, it is most definitely not the miracle solution that would bring your website back from the dead. Simply put, if your website sucks, no amount of optimization can bring it back to life.

Stack Mode Marketing Group, one of the leading SEO companies in Reno, provides several reasons why a website can become a massive failure. Chris Foti, the founder of Stack Mode, shared with us the 7 things unsuccessful sites have in common:

1. It’s Unclear What The Goal Of The Website Is

For example, your boss suddenly comes up with the idea that your company is in dire need of a website. He needs it up and running well and good as soon as possible. As the head of marketing, your boss is now demanding you to start developing the site without laying out a strategic and comprehensive plan for the end goal for the project. However, you start anyway because you were given an insanely tight deadline that leaves you with zero time to figure out what the purpose of the site is. You end up with what seems like a digital brochure without any meaningful information and nothing new to say.

Would this meet the purpose of creating a website in the first place?
Definitely no.

2. Your Page Titles Are Boring

Ever heard of click-bait? While it’s generally frowned upon, there is a reason why people are drawn towards clicking these kinds of links. The headlines are enticing, catchy, and sometimes just downright controversial. This is not to say that you should turn your website into a sleazy tabloid, but there is value in creating an engaging and appealing copy.

3. Your Business Website Is Confusing

If visitors find it difficult to navigate your website, chances are they won’t stay and try to figure it out. The internet is home to many other sites that can give them what they’re looking for without solving the riddle that is your website is asking them to do. A well-designed website is always worth the investment. Not only will it make navigation easier for your users, but it‘s also a way for you to showcase what your brand is all about.

4. It is Not Mobile Friendly

Smartphones have shifted the way people access information. It’s also given us the patience of a toddler left in a candy store. A visitor with a limited data plan won’t have the patience (or the bandwidth) to wait until your site fully loads up if it takes too long. Is your text too small when viewed on a mobile phone? Only a fraction of people would be willing to zoom in on your business website and read your content. Is checkout a tedious ordeal if done through a mobile device? Imagine the sales you’ve lost because of that.

5. You Don’t Update Your Website

Does your website look like it was created using clip art? Are you still using Flash? Does a “not secure” notification appear before the site loads up? If you answered yes to any or all of these questions, then it’s most definitely a good time for an update. If your website still uses stock templates, then don’t expect your visitors to take the time and effort to explore your site when you can’t take the time and effort to put more thought into it.

6. Your Website Hasn’t Had New Content In More Than A Month

Google has algorithms that browse through the “freshness” of a website. It considers new pages and blog posts added to the content, and it uses this information when ranking sites. It doesn’t have to be an endless barrage of daily posts (you might end up spamming your page) for your site to stay fresh. Posting a meaningful and relevant post at least once a month is enough to show that you’re updating your site consistently.

7. You’re Not Taking Advantage Of All The Ways You Can Optimize Your Site

A data-driven approach to designing your website is the absolute best way to improve your unpopular page. Your website should be your central marketing asset from which all of your other marketing campaigns revolve. Growth-Driven Design, also known as Conversion Rate Optimization (CRO), can help you streamline your site’s structure and content by learning from user data and applying this knowledge to make more informed and targeted updates to your business website.

There are a plethora of other reasons not mentioned above that could be the culprit for an ineffective website. Technical issues can also be just as damaging (perhaps even more so) if left unaddressed. The point here is that, there is often no quick fix that could save a floundering website without having to dig a little deeper. You might even have to start from scratch, God forbid. The good news is, there are a lot of new tools available now to help guide you towards building a successful and thriving website. The internet is an ever-evolving concept, and all we can really do is try to keep up.

If your goal is to make your business grow, your website should reflect that. Working with an SEO company in Reno, such as the Stack Mode Marketing Group, can make things easier and ensure you get the results you set out to achieve.