5 Mistakes Businesses Make When Designing Their Logo

When you think about your business, what do you see? The logo is the first thing people will identify with. It has to convey who you are as a company and set the tone for everything else that follows it. Creating a successful logo isn’t an easy task, but there are some common pitfalls to avoid when designing one. Take a close look at the our recommendations before you start your logo design project.

1. Choosing a logo that doesn’t represent your company accurately

You can’t afford to create a logo that doesn’t accurately represent your company because it will send the wrong message. If you run an accounting firm, make sure you don’t use a picture of an airplane in your logo, or people might think you’re an aviation business when they see your sign on the highway. If you own a real estate company, it would be wise to hire a firm with real estate Web Design Services in Reno or any other locale. An excellent way to make sure the logo represents your business correctly is to have it mocked up in various stages of completion. This will give you an idea of how it looks with and without color, if it’s easy to read, and what feeling it generates.

2. Not Getting Feedback from Their Target Audience

When you ask your friends and family about your logo, do they focus on its appearance or how much they love the design? More likely than not, people are going to tell you that they love it. They’re biased – they want to be supportive! So if you’re only getting feedback from people close to you, your logo might not be as good as you think it is.

Putting together a survey can help you get more unbiased feedback and learn about the perceptions of your logo from a broader range of people. In the end, though, don’t always trust surveys because sometimes they don’t reflect reality. When you gather feedback, focus on positive and negative results. But also remember that what people say is not always what people do – so take surveys with a grain of salt.

3. Not Focusing on the Logo’s Meaning

A logo is a visual representation of the company as a whole. And just like the company itself, it should convey a defined message and purpose. When designing your logo, make sure you understand what that meaning is and how your customers will interpret that. The colors used and the shapes designed within your logo all tell a story. In addition to understanding that your logo itself tells a story, also understand the story behind the logo. Some companies choose colors and shapes that they like without thinking about what those choices represent in their industry or company culture. If you are not careful with your design selection, you might end up with something unintended and costly (budget-wise and reputation-wise). If you want your logo done right, you can enlist the services of a real estate web development company in Reno like Stack Mode Marketing Group.

4. Designing a Logo That is Too Busy or Complicated

Your logo is the centerpiece of your brand. It’s what people will see first, and it represents the flavor of your overall business. You don’t want to over-complicate this step by trying to cram too much into an image that isn’t designed to hold more than a few simple elements. You also don’t want overly busy logos to the point where they become almost illegible.

This is a point that’s especially important now when businesses have to compete for attention with the avalanche of content and advertisements we’re all exposed to every day. If your logo is too complicated, people are likely to miss it altogether.

On the other hand, you don’t want your logo looking like something designed by a toddler using Microsoft Paint. You need a professional look that will attract customers and present your business as a modern, capable, and trustworthy entity in the marketplace. If you want a professional logo created, one great way is to hire a well-respected company with real estate Web Development Services in Reno, like the Stack Mode Marketing Group.

5. Focusing on Color and Not the Message

How do colors make you feel? Pretty darn good, right? They lighten your mood and brighten any room. But when it comes to branding your business, keep the focus on what matters most: Your message. The best logos represent a company’s mission, values, vision, and just about everything else that distinguishes them.

Beyond that, it can be helpful to create a color palette for your brand logo. After you’ve narrowed down what colors should be associated with your business and have designed a logo around one of the colors, stick with it throughout all of your branding pieces—from social media images to print ads. A real estate web design company in Reno can help make sure that your color palette is consistent across your design.

How Crucial is a Logo to a Business?

Having a good logo is vital to any business. Having a bad or unmemorable logo can ruin your chances of having customers remember you and your products in the future. A logo should be unique, memorable, and related to what the business produces. It’s not just something nice to have; it’s something that can help make or break a business. Without a good logo, a business may be passed up even if its products are excellent. If you want a memorable logo designed for your company, you can contact Stack Mode Marketing Group today!

Aspects of a Good Logo Design

There are a few critical aspects of a good logo design. One is that it should be unique and memorable. A flat design with no color or uniqueness will likely not be recognized by customers in the future if they see it on a different product, which can hurt your chances of making sales. Customers who remember products that have stand-out designs and products that do not stick out may have problems getting them to remember the product’s name, which it is typically labeled with.

Another critical aspect of a good logo design is that it should be related to what the business produces. For example, suppose you are a car dealership selling used cars. In that case, your logo should connect to cars somehow to be memorable for customers and not confusing. A car-related logo should be used because it’s something people already know about and are comfortable with, so they won’t be confused about the business’s products. This can also promote brand recognition which is very important for just about every industry. People will recognize your logo and may associate your business with the products you make, which can help move your business a long way.

Lastly, a good logo should be easy to recognize and read. A logo design should do its best to stand out without causing too much confusion. This means designing something readable, so customers know exactly what your company name is at first glance but also designing it in a way that makes it stand out and be recognized as unique. If the business name is hard to read or if customers have to spend too much time looking at the logo, your company may lose sales because they’re just not willing to put forth that much effort just for a company they don’t know anything about.

The Psychology of Color: How to Effectively Select Color for Your Website

What does it mean to look through rose-colored glasses?
Does green make you feel one with nature?
Do you feel warm in a room with yellow colors or calm and relaxed with blue colors?

People form deep and sentimental connections with colors throughout their lives. Hues tremendously influence people’s moods, attitudes, and emotions.

The study of color and its effect on psychological function has been present since the 1800s. Today, color psychology is a branch of behavioral psychology studying hues as determinants of human behavior. Color is ubiquitous and ambiguous, making color psychology a complicated field, so to say.

Color psychology can be used in anything; one such application is in marketing and branding. Stack Mode Marketing Group, one of the top Reno web design companies, uses this strategy well.

According to Chris Foti, the founder of Stack Mode, “designing a business website requires considering a color theme for the graphics, headlines, borders, backgrounds, buttons, pop-ups, and letters for the page. Most companies rely on conversions to assess whether their website performs well, and color psychology in web design may impact those conversions.”

Research and statistics can prove the power of color in influencing the market. In the early 2000s, Heinz released a green-colored ketchup product in a bid to attract young customers. This resulted in 23 million dollars in sales in just 7 months. According to a 2006 peer-reviewed study, people make up their minds within 90 seconds of their initial interactions with either people or products; 62-90% of those 90 seconds are based on colors alone. Another study says that 92.6% think that visual dimension is the most important influencing factor affecting their purchase decision over smell and taste, according to a survey.

How does one apply color psychology in website designing? Here are three simple steps to keep in mind:

 

Step 1: The Basics: Knowing your Colors

One does not merely go about designing a website without knowing his colors. While color is ambiguous and each one has their favorites, here’s a short crash course on the most widely-used colors and their general associations:

 

Step 2: The Three W's: Who, What, and Why

After familiarizing yourself with the colors, the next step to do is to compile first relevant data about your website. Who do you want to cater to? What product are you planning to promote? What do you intend to achieve? Why are establishing this website?

The kind of questions above are fundamental in choosing colors for your web page. Take gender preferences, for example. According to studies, women prefer blue, pink, purple, and red while men like blue, green, black, brown, and white. Women’s beauty products like L’Oréal, Dove, Victoria’s Secret are known to use pink, purple, and white. Men’s hygiene products and clothing meanwhile focus on dark hues like blue and black.

What is the company trying to sell, and what are they trying to promote? Food companies like Lays, Denny’s, Subway, and McDonald’s use yellow for their brand logos, as yellow is associated with food such as potatoes, bread, chips, etc. Go green and brown if you are trying to promote environment-friendly products. Use the color blue if you want to show transparency, reliability, and trustworthiness to your clients. Red tags are most often used in clearance sales and orange for children’s products and sports teams. Some of Reno’s best web design companies use black in their logo and designs to give prominence to the content since all other colors would stand out against a black background, a good strategy in highlighting visual content.

Step 2 simply requires you to remember who you are as a company and applying your knowledge of colors from step 1 on how you want to express yourself as a brand on your website. Reno’s top web design companies such as Stack Mode Marketing Group make sure to get to know their client company well before recommending a proposal.

 

Step 3: Just Do It

This step is pretty brief and straightforward but requires as much effort as the previous two. After all the research and planning, one can then proceed on applying theory to practice. Companies can enlist the help of some of the best web design companies in Reno, like Stack Mode Marketing Group, if the company itself does not feel confident to do the website itself.

Color psychology, like all other branches of psychology, is entirely subjective and ambiguous. Creating a website for branding and marketing requires one to have immense knowledge of the trends and preferences of a very fluid market and audience. However, one can succeed if he uses the best color that fits the business’s image, brand, ideals, goals, purpose, and target audience.

Print Marketing: Still Going Strong In The Digital Age

One would think that print marketing should have died a quick and unceremonious death when the internet came into existence. Not only is it still around, but it also looks like it’s actually here to stay. While digital advertising has its many obvious advantages, doing things old school still has its charm. Let’s run through some of the reasons why print will never go out of style.

1. Just Like Diamonds, They Can Last Forever

Well, maybe not forever, but they certainly last longer than their digital counterparts. Sure, producing printed materials can be more tedious and time-consuming, plus tracking its results can pose a much bigger challenge. But the problem with digital ads is that once your marketing campaign is done, that’s the end for your ad as well. And you know what they say: out of sight, out of mind. As for printed materials? They tend to stick around until your customer decides to throw them out.

2. Print Marketing Can be More Physically Engaging

Yes, digital ads can be fun and engaging, especially the interactive ones, and encourage the viewer to participate in an activity. Print marketing, on the other hand, can be a multi-sensory experience when done right. Think of those perfume ads in magazines or a brochure with beautiful embossed letters. How about that business card that’s printed on lovely paper stock? Printed materials like these leave a more tangible impression on customers and create more brand recall.

3. Print Marketing is More Trust-Worthy

Be honest, when was the last time you let one of those pesky ads finish playing when it plays while you’re in the middle of watching a video on YouTube? When was the last time you clicked on a banner ad on a website you were browsing? Let’s face it; digital ads tend to become a little spammy. And what do you do with spam? You ignore them. You refuse even to look at them, almost out of spite. This is not to say that digital ads are not to be trusted. A thoughtful combination of print and digital ads often results in a more successful campaign.

4. Not Everyone is Online

Almost every aspect of everyday life can be done online. Shopping? Malls have become obsolete thanks to online shopping. Work? Some people don’t even have physical offices anymore. School? Covid-19 forced both teachers and students to adapt to home-schooling. Food delivery? There’s an app for that. But what about your 70-year-old mom who still insists on going to the bank and filling out deposit slips instead of using the bank’s app? Alternatively, how about your grandpa that still keeps the phone book right beside his landline? Or your elderly neighbor that collects all the flyers for food delivery services? So you’ve migrated your entire life online, but let’s not forget about those who still rely on old media to get things done.

5. You Can Get So Much More Creative with Print

A digital ad is restricted to stay within the confines of a screen and is at the mercy of an internet connection. Without those, your ad is that proverbial tree in the forest. Print media, on the other hand, has the flexibility to be placed anywhere. The best part is, you can get even more creative with the use of space where you place your ad, the material you use, etc. Print media lets you think outside the box — or, in this case, outside of the screen.

So now that we’ve established that print media is still very much alive and well, that doesn’t mean that you can rest on your laurels and call it a day. For any marketing campaign to succeed, one cannot simply do the bare minimum and expect the maximum impact. Here are just some ideas on how you can launch a successful and effective print campaign:

  1. Have a clear marketing strategy that’s based on data
    Launching a marketing campaign without a clear strategy is like going to war without knowing who the enemy is. It could also be likened to going to Target without a list of what you need to buy; you know you’ll just be wasting your time and money on things that you’re not even sure you need. The most effective and memorable campaigns have always been the ones that had a straightforward objective.
  2. Know your audience.
    Once you have the data about your customer base, this will single out your target demographic. And once you know who you’re talking to, the next important thing to do is know what you want to tell them. Once you figure out what you want to say, you figure out how you want to say what you want to say. After you have figured all of that out, you find out where they get their information and put your message there.
  3. Print + digital = perfect combination
    Nobody ever said there could only be one. A marketing campaign that perfectly blends print and digital media can have an even bigger impact than one that only relies solely on a single platform. A highly creative printed material designed to pique a potential customer’s interest instantly can drive up traffic to a company’s website. QR codes are another example of seamless integration between digital and print media that lets you explore more creative ways to engage with your audience. Adding your social media accounts to your printed materials plus posting meaningful content on these accounts also help create a more cohesive message.

Even though the internet has forever changed the way we consume information, print advertising has still found a way to survive the digital gold rush in all its varying forms. If you want your materials to stand out, we at Stack Mode Marketing Group, one of the best marketing companies in Reno, Nevada can help. We can come up with high-quality print advertisements such as postcards, flyers, business cards, and a lot more! The best thing about Stack Mode is that, their service is so affordable! Also, everything they do is 100% customized to your business.

Just when we thought that the new way is always the best, we’re constantly reminded that there are still certain things that can withstand the test of time. Perhaps it’s a testament to our sentimental nature to hold on to the old ways, or perhaps it’s just simply a case of ‘don’t fix it if it ain’t broken.