Stack Mode is a Proud Oxygen Developer, Here's Why

At this point, all businesses know the importance of a good website. WordPress remains the most popular website hosting for businesses. WordPress accounts for over 65% of all websites on the web with an identifiable CMS (Content Management System).

For a person with limited or no technical coding knowledge, WordPress is a paradise. However, as you continue to build your business, you may find that WordPress doesn’t provide a lot of room for customization without truly understanding the core files, third-party builder capabilities, coding strategies, or how to effectively take advantage of all the capabilities within a CMS or, more specifically, WordPress’s CMS.

That’s where our Oxygen developers come in. At Stack Mode, we’ve proudly chosen Oxygen Builder as our tool that we use to deliver the highest quality websites. With Oxygen Builder, we can build you a website that takes your business to the next level. Whether you’re looking to build a small business website or a worldwide e-commerce store, Oxygen Builder provides a professional set of tools that can help you get the best possible results.

Speed, efficiency, performance, and that coveted 1st page on Google are within reach with Oxygen Builder. All you need is the right people and development tools in your corner.

Introducing Oxygen Builder

Oxygen Developer - Stack Mode Web Design & Development

In a sea of web development strategies and tools, Oxygen Builder rises above. It isn't like any website builder or WordPress tool you've seen before. It's fast, flexible, clean, and gives you limitless possibilities. Unlike the never-ending number of pre-made themes and “drag and drop” builders, Oxygen provides a blank canvas for developers to build out the perfect solution for just about any business.

But what is Oxygen Builder? Oxygen Builder is a development tool geared toward businesses of all types and sizes. It is a WordPress page builder, unlike any other builder, which breaks all the conventional practices. Oxygen's builder is geared towards developers with the need for advanced customization, the ability to code custom solutions, and professionals concerned less about quick & easy, but more so about development best practices that will ensure development projects have the highest chances of success.

It's not a theme, and it doesn't have a limited scope. Oxygen Builder is a plugin that actually disables all themes. It gives you a blank slate to work from, so you can design and develop to your heart's content. With pre-made themes, you are not only limited to the features that are built-into the theme, you are stuck with poor performance rates if the theme has not been professional developed, which seems to be the case more often than not.

So why isn’t Oxygen Builder the #1 builder available? That’s because it’s geared towards advanced developers and requires a true understanding of development best practices, coding expertise, and enough design skills to pair quality code with an amazing design that generates more sales. Oxygen Builder isn’t like the popular page builders that are used by the masses, in fact, despite it’s power, it’s nowhere near the most-used page builder due to its complexities and the expertise required to develop websites using Oxygen Builder and get the most out of it. To create nicely designed websites, it takes much more work than dragging and dropping some pre-made elements, but the result is a much more powerful website upon completion.

How Does Oxygen Builder Work for Oxygen Developers?

It's a fact that effective web development can help any business stay ahead of the competition and grow their business. Because of this, it's always worth investing in the right tools, skills, and people. It’s not only important for a business to get this right, it’s most beneficial to get this right from the beginning to save you the time and cost from having to scrap the poor quality site you initially started with, just so you can start the process over with a powerful tool like Oxygen Builder that will allow you to equip your business with a website that is going to help you grow your business. Oxygen Builder crushes the competition, it’s not even close, so not using it leaves efficiency and efficacy on the table.

Oxygen Builder gives you total power during the development process. If you know how to make the most of it, you'll have complete control every step of the way. From the design to the performance of your website, or the conversion strategies to the SEO best practices, Oxygen Builder gives Oxygen developers full control.

What do we mean by that? Oxygen Builder is so customizable that you can turn off everything if you feel like it, this is how we start every web development project we deliver. You can strip everything down to nothing but a blank page, free to code and shape it into whatever you want. This provides a blank slate that Oxygen developers can use to build completely custom and high-performance websites that are sure to generate results for any business.

As a web development tool, Oxygen Builder allows you to customize your usage based on your skill level. Oxygen Builder is an easy tool to access but it's hard to master, so brushing up on some web skills is mandatory if you want to take your WordPress website to the next level with Oxygen Builder. To get the best out of Oxygen Builder, you should at least know some basic HTML, CSS, and JavaScript. To take things even further, it also helps to understand WordPress core files, PHP, MySQL, and how to select and optimize a hosting platform that has the tools that will allow you to get the most out of the high-performance website.

No Templates, No "Drag and Drop", and No Pre-Made Layouts

The average web design company loves WordPress due to its many themes and features. With some tweaking, this cuts down on work and can look as unique as if you did it yourself. Of course, this is a common strategy for many web designers because it provides the ability to quickly deliver nice-looking website. As convenient as this is, Stack Mode takes a different approach.

The problem with WordPress themes, templates, and layouts is that, in most cases, they're mega-bloated. They aren't designed to work on your website, but on all websites that use WordPress. This enforced compatibility allows tons of inefficiencies and messy code to sneak in.

Because of this, many normal drag-and-drop builders are slow and frustrating to work with. This all contributes to making the experience janky and slow. This is true both during development and for your visitors once your website goes live.

Pages will have a slow loading time, and you'll notice improper inputs. This can cause some frustration between both developers and users who visit your website. Studies show that the ideal loading time for websites is 1-2 seconds, and if your page doesn't load fast enough, you'll have an increased bounce rate. In addition to the poor usability the majority of WordPress builders provide, these important metrics have a major part to do with how well your business’s website performs with search engines and advertising platforms. This means that a bloated website can quickly kill any chances of success, regardless of the design.

We love WordPress and the power it gives developers, but all these extra features can be problematic. Many WordPress add-ons have compatibility issues with each other. This results in amateur developers using pre-built themes and plugins built with conflicting code to hold the website together, but it doesn't result in peak performance or optimal results.

We use Oxygen website builder to cut through all of that. We turn all these unnecessary features off. Doing this lets us work from scratch to custom-build the best website our client could wish for. Instead of searching for another plugin that can incorporate the unique features our clients are looking to include on their website, Oxygen Builder provides Oxygen developers with the perfect platform to custom code advanced features that not only function great, but allows the website to clock-in with the highest performance metrics and ensures the highest possible results, because the time was took to code and do things the right way.

Clean Code Never Felt So Good

A surprisingly large number of web development companies seem allergic to coding. Many companies rely on easy-to-use page builders and all the issues that come with them.

With Oxygen Builder and our Oxygen developers, you don't have to settle for subpar code that could become a liability for your website and business. For us, nothing feels as good as clean code. This is one of several reasons using Oxygen Builder is a no brainer for us.

Oxygen Builder allows Oxygen developers to start clean so they can finish that way. Because we use Oxygen to build a custom website from scratch, we get to control the code that goes into it. We avoid all of the junk and inefficiencies of using external WordPress themes and quick solutions.

We don't have to put up with pre-existing code that we didn't write or figure out how to work with foreign code, and we don’t have to locate a pre-made plugin that adds even more bloat to implement new features.

HTML Semantic Tags, Done Right

Anyone with basic knowledge of HMTL already knows what a life saver HTML semantic tags are. For those who don't, it's easy to explain. HTML semantic tags are informative placeholders that allow you to organize code visually and deliver important information search engines need to understand your site and present it to your potential customers.

If you've ever looked at the source code of a site and seen <header> or <body>, then you've seen an HTML semantic tag. The text inside these tags doesn't impact your site except to help search engines find relevant info. These important tags give developers and search engines an idea of where everything is and what it does.

It's impossible to overstate how vital these tags are. Even the best developers can get lost in their own code without these tags. This is especially the case if revisiting an old section after a few months.

If another developer tries to take over your project or site, they have to deal with the legacy code left over. If they can't read it, and the semantic tags or notes are all over the place, they're in for a nightmare. This is why we use Oxygen Builder and prioritize clean notes and tags that anyone can understand.

Using Oxygen Builder means we don't have to start a project with pre-written code that includes messy notes and missing semantic tags. This saves us tons of time having to troubleshoot what parts we have the ability to edit or change, and what parts could completely break the site.

Oxygen Developers Use Oxygen Builder to Hit the SEO Sweet Spot

It's worth explaining how clean, efficient web development helps with SEO. Every small business website can benefit from effective SEO strategies and the targeted traffic SEO efforts can deliver to your website. However, as we discussed, a website built from a template and packed with random add-ons will most-likely not perform well.

Oxygen Builder gives us the ability to comply with all of the SEO best practices. These include using alt tags and removing on-page errors from your site. We can also ensure we use headers properly and group the elements correctly.

Gaining Traction with Oxygen Builder

Many people don't realize that search engines crawl through the code on your websites. This is how they determine where your site should rank if someone searches for the right term. Two things help search engines decide this, one of which we mentioned earlier.

Your HTML semantic tags aren't just for your organization. They also help Google, among others, figure out if you're worthy of the front page. They check your tags to see where the critical text info is.

Based on what info is in those sections, they efficiently weigh up your SEO rankings. They also look for signs of errors, redundancies, and inefficiencies. Any red flags that Google spots, whether noticeable on the user side of your site or not, are bad for your business and holding you back from getting the most out of your website.

Regardless of the design, A poorly developed website won't get good SEO traction. Because we use Oxygen Builder to keep our code clean and efficient, we avoid those issues. We make sure there are no errors and fix any that come up immediately.

We make sure that your site ranks higher for SEO, which means more traffic to your website and the ability to generate more revenue to help grow your business.

Oxygen Developers Make Lightning Fast Websites

A huge advantage we have as Oxygen developers is that we are able to get the absolute highest performance. If you check the Google PageSpeed Insights score for the sites we've worked on, you'll find them always in the strong 90s.

We can hit such high metrics because of our experience, skill, and our decision to equip our clients with websites developed with Oxygen Builder. Oxygen Builder helps keep our code clean and gives us perfect control over any media assets we incorporate. Google also cares about speed when it comes to SEO, so this is a welcome bonus for any business.

Keeping your website optimized is easier said than done, so it pays to understand how this is accomplished and to work with the right tools from the beginning.

Always Responsive and Excellent User Experience (UX)

Because we use Oxygen Builder, we can develop websites for all browsers and devices. This is regardless of screen size or the type of device being used to browse your site. We make sure everything scales right, and thanks to our clean code, any future modifications are easy to integrate.

The user experience (UX) is vital for the success of any business or its website. This means making sure that they can interact with your site and connect with you if need be. Chat services and support tickets and queries all require fast response times.

There's no room for lag, crashes, disconnects, or unresponsive interfaces. With Oxygen Builder, that all goes away. We make sure nothing gets in the way to bog down what should always be a smooth and painless user experience.

Accessibility Never Takes a Back Seat

Your website is the face of your business, so you want to ensure that you can extend your best services through it.

Achieving an accessible website is possible for us thanks to Oxygen Builder. It becomes simple to develop pages that all ages and backgrounds can navigate and use. Oxygen Builder allows us to create custom websites with scalable pages and use fonts suitable for readers with vision impairment.

We can also create contrast modes for color-blind users and add audio aids for the hearing impaired. The more inclusive you are to all your customers, the more that users will appreciate your brand and come back as loyal customers. Not only is this the right thing to do, but many businesses don’t understand that, developing for accessibility opens your website to all audiences. This not only includes visitors with disabilities, but this can also include visitors with temporary injuries or visitors browsing your site from an outdated or defective device.

However, some businesses struggle to balance accessibility with good design. One of the hardest aspects to balance for any developer is finding the perfect balance between an amazing design and peak performance. Making an accessible website that's plain, laggy, and no one likes won't benefit anyone. Thanks to our Oxygen developers, you don't have to make that choice.

We can optimize your site to include all these accessibility features without any issues. This is only one of the many ways we can help you and your business stand out from the crowd.

Creating the Best Custom Website for Your Business with Oxygen Builder

Oxygen developers can build the best custom website on the internet. Any small business website would do well to pick a web development company that uses Oxygen Builder or a similar tool. Without using a tool at this caliber, making a responsive, accessible, and effective website becomes much harder, in many cases it's impossible. Using page builders like Elementor, Divi, Wix, or Squarespace is an amateur mistake that won’t take your business very far.

At Stack Mode, we know all about staying ahead of the competition. We live, breathe, and code innovation and love helping businesses grow. To learn more about how we can push your business to new heights, don't hesitate to contact us or book a free strategy call.

What's a CMS and How is It Used in Web Design?

Did you know that there are more than 1.14 billion sites on the internet today? We’ve come a long way since the first website was published in 1991!

When it comes to CMS systems, WordPress is the CMS of choice for over 60% of all known websites built using a CMS. WordPress is also powering over 40% of all websites on the entire internet!

First, let's look at what a CMS actually is....

CMS stands for Content Management System. It’s software that you use for all aspects of website development. Whether you’re creating a new page, writing a blog, uploading images, or changing the meta descriptions of your pages, all these activities and more happen within your CMS. Here is a snapshot of what the WordPress CRM dashboard looks like:

Image of WordPress Dashboard

A CMS allows businesses to develop extremely powerful websites that can host and display data on the front end of their website in a very organized and efficient way. Depending on your business, this data could be anything, some examples include blog posts, houses for sale, cars for sale, wedding cakes, book collections, products for sale, and just about anything you can imagine. This provides a simple way to input and manage the data on the backend, but a very organized and strategic way to display that data on the front end.

Without a CMS, you would need to know in-depth coding to display your content on the internet!

Today, building a website is one of the first steps that a growing business should take. With ever-increasing rates of e-commerce and service-based businesses, and most web traffic coming from search engines, it pays to create a website that helps drive traffic to your site and increases sales.

CMS web design makes designing business websites more powerful than ever. Now, you don’t need to know any coding to set up a website; with CMS web development features, you can put a basic website together using the tools available. Even when working with a professional web development team, it’s helpful to know how your website is built so that you can tell your team exactly what you want and help with upkeep later down the line.

Curious to know more? Keep reading to learn all about CMS systems!

What are the Different Types of CMSs?

Depending on the size and needs of your business, different CMSs will work best for your company’s needs and financial resources.

Open-source CMSs are freely available for use. As mentioned earlier in this article, WordPress is the most popular open-source CMS choice, it is used on over 40% of every website that is currently on the internet, and WordPress is the CMS of choice for over 60% of websites using a CMS. WordPress is not the only CMS, but it's the most popular and well-known. Many businesses, whether they have their website professionally designed & developed, or they build it themselves, are using WordPress. Even though WordPress is most commonly used, there are some other great CMS options, some of which include Joomla, Webflow, and Statamic.

With WordPress, you can download the core files for free and start creating your site within minutes! However, you’ll likely start with a pretty basic template for your site, and if you want it to look more custom, you’ll need to spend time adapting the design or bring in the help of a design & development team. WordPress is not only a top choice for experienced developers building everything from simple brochure websites for small businesses to large applications for Fortune 500 companies, it's also a common choice for DIYers looking to launch a website for their own business. This is because the CMS system that WordPress provides is very powerful and has enough tools for non-developers to put a simple website together.

When you own a website built with a CMS system, you will also need to consider hosting, website security, and updates to your site, some of which will cost money.

CMS Plugins

One of the greatest benefits of using a CMS like WordPress is the plugins that are available to you. Some plugins are free, and others are paid. A plugin is a software that "plugs into" your WordPress site. These plugins add new functionality or extend the existing functionality of your site, allowing you to create virtually any kind of website, from online stores to portfolios, to directory sites.

The WordPress Plugin Directory features over 55,000 different plugins. There is a plugin for just about anything. Some examples of plugin capabilities include shopping features, payment processing, SEO tools, appointment bookings, performance & security tools, animation effects, and so much more!

WordPress Plugin Directory - CMS Websites

Adding plug-ins to your site does come at a cost, so don’t assume that using plugins will always give you the ability to create professional-grade websites. While plugins provide an easy way to integrate new features into your site, it's important to be aware that, in most cases, you are trading website performance & security for easy feature integration. Most plugins will affect the performance of your website, this is why expert developers prefer to code new features into your site, which allows you to integrate new features while being mindful of the performance of your site, especially since the performance of your site will directly affect your SEO efforts, visitor usability, as well as other factors that determine the success your website will have in helping you generate more business.

How to Use a CMS for Your Website?

When you log into the CMS, you’ll be taken to your CMS dashboard. Once you have accessed your CMS dashboard, you can navigate to whatever part of the CMS you need. Although all CMSs are designed slightly differently, they all have the same main components. Using different CMS tools, you’ll have the ability to create any content that you need for your website.

While many people are using WordPress, experts and DIYers, it's no secret the WordPress system is powerful and capable of building even the most difficult projects. What most people don't know is that most people using WordPress that are not developers do not even fully realize the power of the system they are working with. To fully understand and be able to use the full power of WordPress, you need to understand how a Content Management System works. There are huge benefits if you know how to use it right. For example:

The WordPress CMS will allow you to neatly and efficiently organize your website's data to ensure your website operates at high performance, this will also help with ensuring building & managing the site makes more sense. One great example of how WordPress's CMS system is meant to operate is the Posts module. Instead of building a new page every time you have a new blog to post, you upload your new blog's content to a new record in the Posts module from the WordPress Dashboard, WordPress will then take that content and display it using your Posts page template.

Where this really starts to get powerful is when you use WordPress's CMS to accomplish similar tasks using the CMS system. For example, new modules can be developed to intake, host, and display all kinds of different website content in the same way. Maybe you have services pages, case study pages, real estate listings, products for sale, or whatever it may be. If you have WordPress's CMS system setup properly, you should not be building new pages whenever you need to add new content like this. Instead, you should have a module setup to intake this content (using WordPress's CMS system) and allow it to do what it does best by managing and displaying that content, rather than building a new page for every occurrence of this same type of content.

To recap, with CMS sites, you can easily organize content. This can be helpful for nearly any business, providing a way to organize and dynamically display data such as real estate listings, cars for sale, small business services, and more.

Designing a Page Using a CMS

Depending on the kind of CMS you use, page design will either start with a template or a “blank canvas,” so to speak. With a template, you can jump right into filling in your content for the page. If you’re not using a template, you’ll need to start from scratch and carefully arrange the page elements and place them where you want them on the page.

When you’re writing text content for your webpage, a CMS allows you to view the content in a WYSIWYG editor. Named as an acronym for “what you see is what you get,” this style of editor shows you your text content as if you were looking at a word processor (think Microsft Word or Notepad). That way, you can see exactly what your end-user will see while you write your page content.

If at any point, you need to see and edit the code behind what you’re writing, you can toggle to an HTML view as well.

Creating Blog Content

Depending on your business and industry, this can provide value in a number of ways. For example, you can use the blog feature to provide industry-related news, update your website members, and more. This is a valuable tool for many businesses, if you've ever heard the saying, "content is king," here is why. The more content you have on your website, the more opportunities you have for search engines to crawl your content and present it to your customers. Creating content relevant to your target audience is an SEO strategy that, if done right, can help you attract customers to your website.

CMSs will let you create blogs directly in the system itself. These are considered separate types of content from a static webpage. When you set up a blog, you set up a container or template page, and then associate different blogs with the blog template.

While this may seem convoluted, this feature allows you to use the same content across multiple sites. Suppose your business relies heavily on digital marketing. In that case, this can be a huge time saver, as you’ll be able to write a piece of content once but use it in multiple places across your site.

Storing Content

Most CMSs will include a “content repository” of sorts. When you upload an image or a file that you want to include on one of your web pages, these files are located inside the CMS. In WordPress, your files will be located in the Media Gallery. Then, you can pull the appropriate files from your content library when you want to place them on a page.

WordPress Media Gallery - CMS Websites

Working With a Web Developer

As you can see, there is a lot of knowledge that goes into CMS web development. While some CMSs are easy to use at first, if you want any in-depth functionality, it’s helpful to have an expert on your team. Getting the most out of your website means building your website for maximum performance and ensuring you are taking advantage of all the strategies that will allow your business to get found by visitors and convert them into sales or leads.

That’s where we come in. With our full-service web design and development services, our team of experts is sure to deliver a website that not only looks great, but helps you generate more revenue and grow your business. We have been working with WordPress for over 11 years, we understand the core files, performance strategies, SEO best practices, and how to ensure your website stays secure.

We develop every site with SEO best practices in mind, so your site has the best chance of being seen by your ideal customers. Our custom web designs help your business stand out from the crowd, and we’ll help you track and optimize your efforts to ensure you see the results your business needs.

CMS Web Design: Start Your Website Now

Using the right content management system is key to building an effective website for your business. CMS web design tools help you with content creation, storage, and more! Knowing how a CMS works will help you develop an effective website that you can expect to get results from.

Curious to know whether your current site is effective? Take a look at our ten signs of an effective website to find out!

The Power of WordPress

WordPress has been the talk of the town for some time now and it’s easy to see why. At its core, WordPress is the most seamless and prominent way to set up your own blog and website. On top of that, over 40% of the web is powered by WordPress.

You don’t have to be tech-savvy to build your website using WordPress but you can always reach out to Stack Mode Marketing Group for assistance with web design and web development services. Stack Mode Marketing Group boasts its five-star reputation that keeps clients coming back for more!

What is WordPress?

WordPress is an open-source Content Management System (CMS) authorized by GPLv2. Ideally, WordPress is as free as the air you breathe! This means you have the freedom to download, install, utilize and modify it. In the end, WordPress makes website development accessible even to the most old-school non-technical person on the planet.

Who Invented WordPress?

The origin of WordPress is extensive… WordPress was created in 2003 by Matt Mullenweg and Mike Little as an independent project branching from the previous b2/cafelog venture.

WordPress has greatly evolved since 2003 and largely due to the huge community of contributors; it has become the most sought after solution for website development.

What Kind of Websites Does WordPress Power?

Though for a long time WordPress was only used to create blogs, in this day and age, thanks to improvements to the primary code and WordPress’ huge ecosystem and themes, WordPress empowers you to develop any type of website your heart desires.

Not only is WordPress a powerhouse for a massive number of blogs and business sites, but it’s also the go-to tool for setting up eCommerce stores as well. The following are just a few examples of what you can create with WordPress:

Many of our clients often ask “Why do I need WordPress when my old website works pretty much the same?” “Do I need to change to WordPress from my business’ current platform?” Let’s dive into those questions and see if it’s the right fit for you next website.

Why WordPress Is The Best Platform For Your Business?

Because of its powerful qualities, WordPress is used by world-class brands and businesses such as Sony, The New York Times, Disney, Time Magazine, The Rolling Stones, Facebook, The New Yorker, Microsoft and even The White House just to name a few.

Why should you follow suit?

1. WordPress Is Open Source

This is the biggest factor that makes WordPress so cutting edge. It is completely free! But while you’ll need to incur a few pennies for hosting, WordPress will never charge you to use it unlike its alternatives such as Squarespace and WIX.

2. WordPress Is Straightforward to Design with Plugins and Themes

Interestingly, many WordPress users have no prior knowledge of web designing or programming. If you and IT are like water and oil, the best solution is to use WordPress. It offers thousands of free website themes to choose from that suit any kind of website.

The best part is these templates are painless to customize as they have an options panel enabling you to create alluring sliders, switch colors, change the background, upload logos and personalize the website to your preferences without writing a single line of code.

Plugins allow you to include custom functionality in your site. Similar to themes, WordPress avails thousands of free and premium plugins.

3. WordPress Is Completely Secure

WordPress offers an entirely safe platform to run your website. Furthermore, you can find quick assistance if you ever have any concerns. There are loads of blogs, forums, Facebook groups, tutorials and developers you can turn to for free and paid aid if need be.

Unfortunately, in the real world, the internet can be unpredictable as hackers are always on the hunt for sites they can sink their preying hands into. We recommend Wordfence to protect your WordPress account against internet threats such as malware and brute free attacks.

4. WordPress Is Easy to Manage

WordPress has an built-in update management system that enables you to upgrade your themes and plugins from your WordPress admin control board.

WordPress also includes a WordPress backup login to protect your information from hacking or accidental loss. The backup login allows you to set up backups simultaneously and securely store them in an isolated spot.

Furthermore, you can monitor your WordPress site from any location using WordPress mobile apps. This gives you more flexibility.

5. WordPress Can Handle Numerous Types of Media

Good news- WordPress doesn’t limit you to text writing. It comes with an integrated media uploader to import images, audio and video files.

To top it off, WordPress underpins oEmbed activated websites that allow you to embed Instagram pictures, YouTube videos, SoundCloud audio and Tweets by simply pasting the URL in the WordPress post editor.

6. WordPress is SEO Friendly

WordPress is constructed using standard conformity top-of-the-line code and creates semantic markup. In layman’s terms, this feature makes WordPress lovable by Google and other search engines. This explains why WordPress powered sites often rank higher than other sites in search engines.

By configuration, WordPress is extremely SEO friendly. You can also apply additional WordPress SEO plugins to integrate your website even further.

Before you get super riled up to create your WordPress site, you need to be aware that there is a difference between and

Let's take a look at the difference.... vs

The difference between the two stems from the party that hosts the website.

With, you host your own blog or website via a third-party hosting source. This is a hands-on experience where you get to download your WordPress software, purchase a domain name on a third-party site and manage your server.

If this sounds tiresome to you, offers to host your website for you. With this option, you don’t need to download any software or regulate a server. If you select the option, your website’s URL will be If you decide to upgrade your account and purchase a custom domain from a third-party source, your URL will be

How To Decide Between and

To decide which one of the two is a better fit for your business, let’s explore a few of the pros and cons of both options so you can make an accurate decision.

Both platforms are exemplary- it all depends on your needs. Therefore the perks and drawbacks are subject to your specific goals.

Pros Cons
Ideal if you want full control over customizing and managing your website. There is a lot of work involved in managing a website such as buying and creating your own domain name, editing your website’s code, installing and uploading plugins and themes and monitoring your site’s security.
It is free to utilize. You have to incur the costs of everything needed to run a website.

Pros Cons
An all-in-one choice that does most of the hard labor for you such as managing your server, buying a domain or paying for your hosting. The free version restricts you to a subdomain and you can’t upload custom plugins or themes.
Avails several customization options that help to build out your website in your own preferred design.
Has both a free and paid version where the premium upgrades offer more control and features in addition to the option of purchasing a custom domain via a third-party site.

To harness the full power that WordPress has to offer, we’ve compiled a few tips and tricks to help you create a website that is purposeful and user-friendly.

WordPress Handy Tips

1. Don’t stray from the basics if you want to get a kick out of your WordPress theme and create the best user impact that makes your business and website content stand out.
2. Avoid underscores when naming your WordPress files. Use dashes instead. This is because Google considers underscores as joiners, making your file seem like one huge Word blob. That can affect your SEO. Dashes indicate that your SEO content is separate words. Therefore, use rather than
3. WordPress’ online support is always available to address all your questions and concerns while you are creating your website. Just reach out to the WordPress experts using many forums and contact information they have provided on their website.
4. Remember to back up your site frequently. That way if you ever experience technical difficulties, you’ll have everything you need to recover your content. The Snapshot Pro plugin is made especially for backing up WordPress content.
5. Always keep tabs on your website’s performance to know what appeals and doesn’t appeal to your visitors. WordPress offers several plugins for this task and you can also use Google Analytics which is just as effective.
6. Set up custom permalinks. Permalinks are indefinite URLs that are kept static for the conceivable future. They come in handy to improve user experience and enhance your WordPress site SEO.
7. Ensure your WordPress site is mobile friendly. These days people are looking up online businesses while on their mobile devices. A plugin will help you attain an accessible mobile WordPress configuration.
8. Streamline your WordPress site and plugins frequently. WordPress will inform you when updates are ready. This will ensure your website looks crisp and runs effectively.
9. Select a CRM that synchronizes with your WordPress site. A CRM can mitigate the way users interact with your website and business. Some of the best CRMs to use with WordPress include Zoho CRM, Capsule CRM, Agile CRM, Insightly and HubSpot.

So what’s So Powerful about WordPress? It’s The World’s Most Popular Platform for Building a Website!

WordPress isn’t incredibly popular for no reason. If you want to create any type of website from a blog to an online store, WordPress is a great option that should be a part of your research into what platform you will use to develop your site.

Remember that and are not the same things. In many cases, is what you want to fashion your website as it gives you more control and ownership as well as opens access to all the perks of the WordPress group.

You can always call on us for unique and effective website development services. Our creative team of web developers, SEO professionals, and digital marketing experts strive to deliver our clients the highest-quality work on every project.