Chris Foti is a developer and agency owner specializing in delivering the highest quality websites and digital marketing strategies.More Articles by Chris Foti
The Power of Chatbot Marketing: Explore the endless possibilities of automated customer interactions, as we guide you through the step-by-step process of building and refining your chatbot.
A chatbot is artificial intelligence (AI) software that can provide automated conversations with a user.
The two major tasks are 1)user request analysis and 2)returning responses; thus, chatbots are already programmed with an algorithm that allows them to provide timely and appropriate responses to any user’s questions or requests about the company’s services or products. Chatbots today use NLP (Natural Language Processing) or NLU (Natural Language Understanding) technology. These programs enable conversations with chatbots as naturally as possible, similar to talking to a human representative from the company.
Chatbot marketing today is in the trend. Providing competitive customer support is a top priority in all businesses, and chatbots help businesses in this endeavor by providing extensive, proactive, and 24/7 customer service. Using chatbots, you also increase customer engagement, gain more leads, reduce costs, and, overall, grow your business.
How exactly are you going to build a chatbot? Artificial intelligence sounds like a big word, but don’t worry, you don’t need any coding skills or specialized IT skills to create one for your business.There are many chatbot building platforms such as but are not limited to Botsify, Hubspot’s Chatbot Builder, MobileMonkey, Chatfuel, Flow XO, Wit.ai., BotKit, TARS, Chatteron, and PandoraBots.
Before choosing one, ask yourself first these following questions:
- What problem are you trying to solve? Why do you need a chatbot? How can this chatbot solve your problems?
- What questions do you think your customers will ask? Are there any repetitive queries or inquiries your customer service support receives regularly?
- What answers do you think your customers are looking for?
After answering these questions yourself, you can now proceed to the following steps:
1. Choose Which Platform Your Chatbot Will Live On
If you have a product website, then it is good to start hosting your chatbot there. However, hosting your chatbots in social media platform mobile apps is also a good choice since most customers do their shopping with just their phone. In recent years, mobile app downloading has been minimal, and users mostly use at least five apps consistently, including messaging apps.
2. Set Up a Server
This step is straightforward, choose the server best fitted to your chatbot and your company goals. Choices can be Application servers, Client servers, FTP servers, and Proxy servers.
3. Choose the Chatbot Builder Service
Finally, choose the builder you trust enough to create the chatbot for you. Each builder has its personality, advantages, and disadvantages. At this point, it is up to you to do your research on the most recommended chatbot builders. Hire Web Development Services in Reno or get help from a Web Design Company in Nevada; these companies already have experience creating chatbots. You will surely gain much insight from them.
After setting up your chatbot, do not make the same mistake as other businesses do. Maintain and update your chatbot! Digital technology is volatile, and it is up to you to update your bot and make sure it syncs with all the recent innovations. That way, your chatbot remains useful and competitive in the market. You can also get professional help for managing your chatbot, such as a Web Design Company in Reno, and let them be the ones to monitor your chatbot.
Chatbot marketing is in trend nowadays, so don’t get behind and start creating your bots right now! If you are shy or in doubt about starting, it is recommended that you avail Web Design Services in Reno. Here in Stack Mode, we can help you transition into using chatbots for your marketing needs. Contact us today!
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