Meta (Facebook)
Your business’s free home on Facebook, where local customers find updates, reviews and a way to message you.
Meta is the company behind Facebook and Instagram. For a business, the everyday side of it is a Facebook Page: a free profile where you share news, photos and offers, and where customers can find you, read reviews and send a message.
Most people on Facebook are there to keep up with friends, family and their community, so it rewards a friendly, local voice more than a polished sales pitch. Businesses use it to announce events, show recent projects, answer questions and stay visible to people who already know them.
Your Page and your website do different jobs. The Page keeps you in front of people between visits. The website is where they get the full story and take action, so we link them both ways and make sure your details match on each. When you want to reach more people, Meta’s paid ads sit on top of the same presence.
Why Meta (Facebook) Is in Our Stack
In Practice
We treat a Meta presence as a supporting channel for the sites we build. We make sure the business details, links and branding on the Page match the website, so the two reinforce each other and we can send paid traffic to the right place later.
Free to Start
A business Page costs nothing to set up and keep.
Found Locally
People searching for businesses nearby can find your details and reviews.
Stay in Touch
Share updates and answer messages between website visits.