WooCommerce
The free, open-source online store for WordPress, built into a site you already own.
WooCommerce is a free plugin that turns a WordPress website into an online store. It covers the everyday jobs of selling: product pages, a shopping cart, checkout, shipping rules, tax settings and a record of every order.
The store lives on your own site and your own hosting, so your products and customer list stay with you. Payments run through a provider such as Stripe or PayPal. The core plugin costs nothing to download, and a big library of add-ons, some paid, covers extras like memberships and special shipping.
WooCommerce launched in 2011 and is developed and supported by Automattic, the company behind WordPress.com. Compared with a hosted store builder, you take on a little more setup and upkeep. In return you get far more say over how the shop looks, works and grows.
Why WooCommerce Is in Our Stack
In Practice
WooCommerce is the right call when a business already runs on WordPress and wants a store that fits its products and its brand, not a template. We reach for it when a shop needs custom product options, special pricing or a tie-in with the rest of the site.
You Own the Store
Your products, orders and customer list sit on your site, not a rented platform.
Room to Customize
Custom products, pricing rules and checkout steps can be shaped around how you sell.
Pick Your Payments
Connect the payment provider your customers already trust, and change it later.