TikTok
Short video where a business can be discovered by new people, with ads and a built-in shop if you sell products.
TikTok is an app built around short videos. People mostly watch a feed that the app picks for them, rather than only seeing accounts they follow, so a good video from a small account can still reach strangers.
Businesses use it two ways. Free, they post their own videos: a tour, a quick tip, a day behind the scenes. Paid, they run ads through TikTok’s Ads Manager, with options to target by demographics, interests and behavior. Stores can also sell inside the app through TikTok Shop.
It asks for something different from most channels: regular video and a natural, unpolished style. It fits businesses with a story to show, especially ones aimed at younger customers. The website still does the heavy lifting afterward, with the details, the proof and the checkout or contact form, so we make sure a visit from TikTok lands somewhere that works well on a phone.
Why TikTok Is in Our Stack
In Practice
We keep TikTok in our toolbox for clients who can make regular video and whose customers are younger. We don’t push it on everyone. When it fits, we build the site so visitors arriving from a video get a fast, phone-friendly page.
Reach New People
The feed picks content for viewers, so you can be found by strangers.
Ads or Free Posting
Start with free videos, and add paid campaigns when you're ready.
Sell In the App
Product businesses can list items for sale through TikTok Shop.