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Web design and marketing articles for business owners.
Straight answers on websites, custom software, SEO, advertising and branding, written by the team that builds them. No jargon, no fluff.
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15 Questions to Ask a Web Designer Before You Hire Them
Fifteen questions that separate a designer who'll build you something that works from one who'll hand you a pretty file, with the answers you should hope to hear.
Read articleAll in One Business Management Software: Why One System Beats Ten
What all in one business management software really means, where it beats a pile of separate apps, where it does not, and what one login looks like in practice.
Read articleBenefits of a Client Portal: Fewer Emails, Happier Clients
A client portal gives clients one place for progress, files, approvals and invoices. Here are the real benefits, and when a portal is not worth building.
Read articleBuild vs Buy Software: How to Decide What Your Business Needs
Should you build custom software or buy off the shelf? A plain-English framework with the real costs on both sides, and the cases where each one wins.
Read articleCan AI Build a Website? What It Gets Right and What It Can't
AI can produce a good-looking website in minutes. Whether that site brings in leads depends on what you know to ask for. Here's the honest breakdown.
Read articleCustom Software for Small Business: It's Not Just for Big Companies
Custom software is not only for companies with an IT department. Here is what it looks like for a small business, how to start small, and when not to bother.
Read articleCustom Software Maintenance: What Happens After Launch
Launch day isn't the finish line. Here is what custom software maintenance actually involves, who handles it, and how to plan for it before you sign anything.
Read articleCustom Software ROI: How to Work Out If It Will Pay Off
You have a proposal on the desk and one question: will this pay for itself? A plain way to count the hours, errors, subscriptions and late invoices it would replace.
Read articleCustom Website vs Template: What You Actually Get for the Money
A template is fast and affordable. A custom site costs more. Here's what actually separates them, and how to tell which one your business needs right now.
Read articleRather talk it through?
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