Why WordPress Websites Are The Best Option For Nearly Any Business

Are you a small business owner looking to make a website?

Designing a website may be hard if you have little to no coding experience. So skip months of coding training and start making a WordPress website. WordPress is a tool that helps you efficiently manage your website’s functions.

Did you know that WordPress has a market share of over 60.8% in the content management system market?

It is no secret that the vast majority of business websites in the world use WordPress. Are you wondering if WordPress is suitable for you? Continue reading and learn more about the unstoppable power of a WordPress website.

What Exactly Is a WordPress Website?

While looking up possible ways to create a website, you should have come across WordPress. WordPress prides itself on being the go-to of those who can’t code, but you may not know what WordPress is. So, what is WordPress, and how does it work?

WordPress is a content management system that is open-source that has GPLv2 licensing. This means anyone can use and make modifications to the software of WordPress. WordPress being open source makes the software free to use and even redistributed.

In simpler terms, a content management system is a tool that helps you manage your website. This includes aspects like creating, editing, collaborating, and publishing content. The best part about content management systems is you can do all this without knowing how to code.

Developers designed WordPress with accessibility and performance in mind. With this, it’s a no-brainer that WordPress powers over 43.3% of all websites on the internet. This means at least one WordPress website in every four websites you visit.

WordPress contains coding architecture that has themes or web designs pre-written for you. WordPress’s template system was further improved to cater to different businesses. Both these are customizable to fit the needs of your business.

Types of WordPress Web Design

WordPress was first made as a tool for creating blogs rather than websites. However, WordPress has become a much more powerful tool throughout the years. Code changes now enable you to make any website you want using WordPress.

For instance, a vast number of businesses and blogs use WordPress. WordPress is the most popular way of creating an eCommerce store. From business websites to eCommerce stores, there are endless sites you can build.

You can use WordPress to create membership sites and social networks. You could also use it to build sites like forums and blogs. If you want to create a work portfolio or a resume, then WordPress also has you covered.

WordPress.org vs. WordPress.com

You may be a little confused between WordPress.com and WordPress.org. While both use WordPress software, they are two different things. A key difference is their price and benefits.

A WordPress.org site is also called a self-hosted WordPress. This website is free and uses open-source WordPress software. This works best if you want to install your own web host and create your own business website.

WordPress.org is the best choice if you want complete control when creating or customizing a website. However, a drawback is the amount of work needed to create and manage a WordPress.org website. This also requires buying and building your domain name and sometimes editing code.

A WordPress.com site is a for-profit website, meaning that it is a paid site. The software of WordPress.org still powers this website. A benefit of using this site is that it’s easier to use but lacks the flexibility of the self-hosted site.

WordPress.com is a perfect choice if you want to make a quick and easy website. This reduces your work from creating to managing your website. You won’t need to create and buy a domain name and pay for its hosting.

A significant drawback of this is that it is restrictive regarding custom themes and plugins. If you want more customization, you can avail some options to help design your website. This also has a free paid version that can give you more control.

WordPress Features and Uses

WordPress has many features and uses, but the primary one is its open-source software. This means that the WordPress software is free to use. This is handy as there are many extra open-source themes plugins you can add.

You can still create a unique website without knowledge of website development. This is thanks to the vast open-source resources that come with WordPress. For example, you can search themes to change the look of your website or plugins to add website functions.

Benefits of WordPress for Business Use

Now that you know the features and uses of WordPress, it is time to understand how you can use them for your business. There are many benefits of WordPress for business.

WordPress Is Free

If you are business-minded, you are always looking for ways to maximize profit. This means minimizing costs, and WordPress software comes at no charge. With WordPress, you can choose a free version and only pay for hosting.

There are two kinds of hosting. The first kind is self-hosting, where you pay for the hosting costs. A self-hosting site means you are also responsible for its security and maintenance.

Managed hosting is the second type of hosting. This hosting means someone else handles the hosting costs for you. Things such as security and maintenance are also outsourced.

Many companies offer content management systems but charge exorbitant prices for their software. These companies also ask you to pay extra fees for themes and plugins. Any hosting will come at a cost; that is why the free WordPress software is already a big help.

WordPress Makes Web Design Easy (Well, Sort of)

With WordPress, you can change the web design or theme at the click of a button. Themes are the outer layer of any website and are like the face of your website. WordPress has a wide selection of themes for you to choose from.

With WordPress, you can select any of their endless themes with pre-written codes. You can choose from various free or paid premium themes. A benefit of premium themes is that some may have added capability.

These capabilities may include helping your website’s SEO. They also have premium features that enable mobile and table accessibility. There are plenty of free pre-made themes available from restaurant to school websites.

What’s great about WordPress web design themes is that they all come with instructions. All you have to do is select what theme you like for your website and follow them. If you are unsure of how to install a theme or if there are errors, you can ask for help from customer support.

WordPress Is SEO-Adapted

You can spend weeks creating the best website—and no one sees it. One of the key benefits you gain from using a WordPress website is how SEO-adapted it is. SEO or search engine optimization helps you gain more brand awareness.

WordPress software had search engine traffic in mind when creating their software. Their high-quality coding used semantic markup. This means that WordPress sites get prioritized by search engines such as Google.

If you sell a product, you want to rank when customers search for that product. In fact, you would like to feature among the top results. This is where understanding how SEO works can help you.

SEO helps optimize your website to get more traffic. This allows you to rank higher in search engines. There are several ways to create an effective website if you want to drive traffic, but knowing how to use SEO is one.

Unfortunately, a lot of small businesses make rookie mistakes. A common one is only making a website with a home page and a contact page. An effective website has blog posts that use search engine optimization.

Using SEO is an effective way to help keep your website on the top page of Google. This attracts more customer attention and increases your brand awareness. A high-ranking domain also helps establish you as an authority in your industry.

Being an authority figure helps with your credibility, which helps increase customer trust. All these factors lead to higher customer engagement and purchases.

Updating Your Site Is Easy

If you understand how SEO works, you know that content is key to more website traffic. With WordPress, you can add content with ease. With the most challenging part of web design already done for you, you can post content and blogs immediately.

If you want to create a post, all you have to do is click on the posts menu. You can find this menu on the left sidebar of your WordPress website. Then press the “Add New” button, which will lead you to the “Add Post” button.

After that, all you have to do is type away. Remember to create content that is engaging and related to your industry. Then, to add your content, click “Publish.”

A website contains many parts; these parts are also known as pages. At the most basic level, a website includes a home page, sign-in page, blog page, and contact page. Creating these new pages is also made easy by WordPress.

If you want to create a new page on your WordPress website, hover to the left sidebar and click the “Add New” button. Here you will see the “Add Page” button. Remember to add only necessary pages, as you would not want your customers to get lost on your website.

WordPress Is Secure

Protecting you and your customer should be one of your priorities. Unfortunately, a business website risks hacking, where hackers steal your customer’s data. That is why WordPress is a secure platform and a top choice for creating and running a website.

You can take other steps to heighten your website security on WordPress. This includes keeping your WordPress updated and having strict user permissions. You can also have prompts that encourage your users to choose stronger passwords.

Another security precaution you can access with WordPress is customized emails. You can send emails from your site’s domain name, which helps prevent scammers and phishing accounts from victimizing your customers.

Get Help From Stack Mode

Using your WordPress website for marketing can be complex. That is why you should consider hiring a web development company dedicated to providing the best website for your business.

Many companies offer web development services—from website creation to advertising and marketing. And one such company is Stack Mode!

Stack Mode entered the industry in 2012 and has been making a buzz ever since. The agency prides itself on creating unique advertising campaigns tailored to your business needs.

Some marketing companies use templated campaigns, which might not produce results. Stack Mode does not. In fact, in June 2021, Stack Mode received a Best Web Design award from Promotion World.

Stack Mode also has a team of dedicated marketing experts. They help develop effective websites that keep you on the first page of Google.

Start a WordPress Website Today!

The above factors represent only a few ways WordPress can transform your business. Why stop here? A WordPress website can help boost your business in all kinds of other ways, too!

Are you unsure where to learn more about how to use a WordPress website for your business? We have more guides for you if you want to learn more and start a WordPress website.

Contact us at Stack Mode Marketing Group today to develop a high-performance custom website for your business!