Before we start any project, especially in real estate, it's important we gather some Discovery information to help paint the picture of their current competition, target audiences, conversion goals, and more. Real estate can be tough to market due to the amount of competition, nearly every agent has some form of marketing on a website, so it was important to us that we were able to equip our client with a website and marketing strategies that would help set them apart from the competition and successfully grow their business.
Website HostingProtecting the investment and ensuring marketing efforts are operating at optimal performance.
CopywritingDelivering engaging and results-driven content that captures the attention of the audience.
Graphic DesignCapturing the attention of the audience and delivering the message through creative design.
Google AdsGetting in front of customers when they are most likely to do business and ready to buy.
Facebook AdsMaking connections and engaging with customers on the largest social media platform in the world.
Web DevelopmentUnmatched development process resulting in a high-performance customized website.
UI DesignBringing creative ideas to life and designing the perfect website with high-fidelity mockups.
UX DesignLow-fidelity wireframing process to increase usability and maximize conversion opportunities.
UX ResearchGathering data to architect the most effective site structure to support the business.
The new website delivered a fresh and modern design, but also incorporated many industry-specific integrations and lead generation strategies that would help supply a steady flow of leads for our client to work with. The website was equipped with the capability of allowing our client to seamlessly update market updates, real estate blogs, and more. We also created some great lead generation tools that included buyer and seller guide downloads, a free home evaluation request form, and more.
Once the website was done, we got to work on advertising strategies. We used Google AdWords and Facebook Ads to help direct traffic to the new website and into their newly-setup lead funnel. The Facebook ads we created performed in the top 5% of Facebook ads that were running for companies in the same industry. Our system delivered over 75+ leads in the first month and that number only grew higher as we continued to optimize the accounts.
It's no secret that we have a track-record for producing results in the real estate industry, and part of that is because of our experience in the industry and our dedication to creating marketing strategies that stand out from the rest. Working with our client at eXp Realty was a great experience and we have continued to support his marketing efforts to this day.
"Through their vast knowledge of digital marketing, implementation, and design, Stack Mode was able to assist me with creating a robust website rich in content, originality, creative text, and powerful marketing messages. I wouldn't just lightly recommend Stack Mode, I am an advocate for their high-quality work!"