Kramer's Midtown story began when Kramer Properties acquired the under-performing property in the busy MidTown area of Reno, NV. After a $2.5m renovation, Kramer's Midtown opened its doors as the only boutique motel in the area and located directly on the main S. Virginia Street.
Kramer's Midtown not only offers location and quality, there really is nothing else like it in the whole City. Check into your room and you will walk into high-end renovations and designer fixtures. The clubhouse offers a custom pool table, spacious lounge/work areas, and their famous neon-lit outdoor patio facing all the action on S. Virginia. Take a walk around the property and you will find several unique hand-painted murals showcasing the amazing work of local artists. Step outside your room and you are within walking distance of over 250+ local businesses, including some of the best shopping, dining, and entertainment that Reno has to offer.
We were brought on to help develop a digital marketing strategy and new website for Kramer's Midtown shortly before its grand opening. During the initial research and discovery phase, it was an amazing experience to get to watch the transformation of the property that eventually opened as one-of-a-kind boutique motel. We knew going into this project that we were dealing with a crowded industry, Reno, NV is filled with high-end casinos and unique Airbnbs with some of the most breathtaking views in areas with the highest demand. We also knew we were up against the fact that most travelers have specific websites they are familiar with when it comes time to book a vacation, so we had to think outside the box to get this amazing location some traction right out of the gates.
Of course, one of the biggest aspects of this project was to develop a booking system that would allow Kramer's Midtown to book and manage their own reservations. Because the location is in such an amazing spot that is surrounded by outdoor activities, unique-local businesses, and some of the most well-know large casino destinations, it was also important that the website had a way for potential guests to land on the website and get a feel for the experience they would be signing up for when booking with Kramer's Midtown.
What We Delivered
Using advanced technology and extensive research to deliver the perfect strategy.
Delivering our clients message and values through creative design.
Using our research to design actionable low-fidelity wireframes.
Bringing creative ideas to life with high-fidelty mockups.
Unmatched and custom development for the highest quality & performance.
Delivering organic traffic using search engine algorithms and SEO best practices.
Connecting with customers on the largest social media platform in the world.
Getting in front of customers when they are most likely to do business.
High-performance servers for optimal performance and resutls.
We also built-in custom pages that provided guests with various messages through out their stay. From their check-in to their check-out, Kramer's Midtown was able to engage with their guests and provide a 5-star quality of service using the new technology we had setup. We even developed an online form that would allow guests to order more towels, pillows, or get help with just about anything they needed.
In addition to the front-facing technology, we also built an operations management application that would allow them to schedule staff, assign job duties, manage/order inventory, track revenues/occupancy, and more. Kramer's Midtown did not have an office on-site, so this extra capability was very helpful and allowed Kramer's Midtown to operate efficiently and effectively as a team, which came across to their guests and was reflected in how nicely the property always remained up kept.
Getting Kramer's Midtown all setup with the right tools and technology was first priority but, once we had everything set up, we also handled their digital marketing campaigns. From their SEO to their Google & Facebook advertising campaigns, we worked closely with Kramer's Midtown to ensure their business was a success.
Kramer's Midtown is a one-of-a-kind place in a one-of-a-kind location so we had a blast teaming up with them for their marketing needs. If you are ever in the MidTown Reno, NV area, you should definitely stop by and check them out!