Kramer's Midtown
Kramer's Midtown story began when Kramer Properties acquired the under-performing property in the busy MidTown area of Reno, NV. After a $2.5m renovation, Kramer's Midtown opened its doors as the only boutique motel in the area and located directly on the main S. Virginia Street.
Kramer's Midtown not only offers location and quality, there really is nothing else like it in the whole City. Check into your room and you will walk into high-end renovations and designer fixtures. The clubhouse offers a custom pool table, spacious lounge/work areas, and their famous neon-lit outdoor patio facing all the action on S. Virginia. Take a walk around the property and you will find several unique hand-painted murals showcasing the amazing work of local artists. Step outside your room and you are within walking distance of over 250+ local businesses, including some of the best shopping, dining, and entertainment that Reno has to offer.
Kramer's Midtown not only offers location and quality, there really is nothing else like it in the whole City. Check into your room and you will walk into high-end renovations and designer fixtures. The clubhouse offers a custom pool table, spacious lounge/work areas, and their famous neon-lit outdoor patio facing all the action on S. Virginia. Take a walk around the property and you will find several unique hand-painted murals showcasing the amazing work of local artists. Step outside your room and you are within walking distance of over 250+ local businesses, including some of the best shopping, dining, and entertainment that Reno has to offer.
Website Details
Client
Kramer's Midtown
Website
www.KramersMidtown.com
Type
Dynamic Brochure
We were brought on to help develop a digital marketing strategy and new website for Kramer's Midtown shortly before its grand opening. During the initial research and discovery phase, it was an amazing experience to get to watch the transformation of the property that eventually opened as one-of-a-kind boutique motel. We knew going into this project that we were dealing with a crowded industry, Reno, NV is filled with high-end casinos and unique Airbnbs with some of the most breathtaking views in areas with the highest demand. We also knew we were up against the fact that most travelers have specific websites they are familiar with when it comes time to book a vacation, so we had to think outside the box to get this amazing location some traction right out of the gates.
Of course, one of the biggest aspects of this project was to develop a booking system that would allow Kramer's Midtown to book and manage their own reservations. Because the location is in such an amazing spot that is surrounded by outdoor activities, unique-local businesses, and some of the most well-know large casino destinations, it was also important that the website had a way for potential guests to land on the website and get a feel for the experience they would be signing up for when booking with Kramer's Midtown.
Of course, one of the biggest aspects of this project was to develop a booking system that would allow Kramer's Midtown to book and manage their own reservations. Because the location is in such an amazing spot that is surrounded by outdoor activities, unique-local businesses, and some of the most well-know large casino destinations, it was also important that the website had a way for potential guests to land on the website and get a feel for the experience they would be signing up for when booking with Kramer's Midtown.
What We Delivered
Website Hosting
Protecting the investment and ensuring marketing efforts are operating at optimal performance.
Graphic Design
Capturing the attention of the audience and delivering the message through creative design.
Google Ads
Getting in front of customers when they are most likely to do business and ready to buy.
Facebook Ads
Making connections and engaging with customers on the largest social media platform in the world.
SEO
Delivering organic traffic through advanced SEO strategies that search engines love.
Web Development
Unmatched development process resulting in a high-performance customized website.
UI Design
Bringing creative ideas to life and designing the perfect website with high-fidelity mockups.
UX Design
Low-fidelity wireframing process to increase usability and maximize conversion opportunities.
Digital Strategy
Pairing all digital marketing efforts with a digital strategy tailored to the goals of the business.
The Results
The new website turned out amazing and accurately reflected the vibe you could expect to experience when visiting Kramer's Midtown. We developed a custom booking system that integrated with their channel manager and various other technology systems that were used to run the business.
We also built-in custom pages that provided guests with various messages through out their stay. From their check-in to their check-out, Kramer's Midtown was able to engage with their guests and provide a 5-star quality of service using the new technology we had setup. We even developed an online form that would allow guests to order more towels, pillows, or get help with just about anything they needed.
In addition to the front-facing technology, we also built an operations management application that would allow them to schedule staff, assign job duties, manage/order inventory, track revenues/occupancy, and more. Kramer's Midtown did not have an office on-site, so this extra capability was very helpful and allowed Kramer's Midtown to operate efficiently and effectively as a team, which came across to their guests and was reflected in how nicely the property always remained up kept.
Getting Kramer's Midtown all setup with the right tools and technology was first priority but, once we had everything set up, we also handled their digital marketing campaigns. From their SEO to their Google & Facebook advertising campaigns, we worked closely with Kramer's Midtown to ensure their business was a success.
Kramer's Midtown is a one-of-a-kind place in a one-of-a-kind location so we had a blast teaming up with them for their marketing needs. If you are ever in the MidTown Reno, NV area, you should definitely stop by and check them out!
We also built-in custom pages that provided guests with various messages through out their stay. From their check-in to their check-out, Kramer's Midtown was able to engage with their guests and provide a 5-star quality of service using the new technology we had setup. We even developed an online form that would allow guests to order more towels, pillows, or get help with just about anything they needed.
In addition to the front-facing technology, we also built an operations management application that would allow them to schedule staff, assign job duties, manage/order inventory, track revenues/occupancy, and more. Kramer's Midtown did not have an office on-site, so this extra capability was very helpful and allowed Kramer's Midtown to operate efficiently and effectively as a team, which came across to their guests and was reflected in how nicely the property always remained up kept.
Getting Kramer's Midtown all setup with the right tools and technology was first priority but, once we had everything set up, we also handled their digital marketing campaigns. From their SEO to their Google & Facebook advertising campaigns, we worked closely with Kramer's Midtown to ensure their business was a success.
Kramer's Midtown is a one-of-a-kind place in a one-of-a-kind location so we had a blast teaming up with them for their marketing needs. If you are ever in the MidTown Reno, NV area, you should definitely stop by and check them out!
Built from Scratch for Maximum Quality & Performance
Equipping our clients with the most advanced technology in the business.
WordPress
HTML
CSS
JavaScript
PHP
MySQL
WPCodeBox
WPMUDEV
Cloudflare
Cloudflare SSL
Git
Defender Pro
MonSpark
Figma
Claritee
Adobe Photoshop
Adobe Illustrator
Google Analytics
Google Fonts
RankMath
Perfmatters
Happy Files
Google Ads
Facebook Ads
"Stack Mode Marketing Group helped Black Eagle Consulting, Inc. build a brand new website. They were very helpful, accommodating, knowledgeable, and quick to respond! We would recommend them to anyone needing website help or marketing services. Thank you, Stack Mode!!"
Samantha Samuelson
Black Eagle Consulting
