Snapchat
A camera-first messaging app where businesses reach younger people with short videos and full-screen ads.
Snapchat is a messaging app where people send photos and short videos to friends. Businesses use it to reach younger audiences, either by posting content or by running ads through Snapchat’s Ads Manager, where ads fill the whole phone screen.
Snap Inc., the company that makes it, says half of its US users are over 25, so it isn’t only teenagers. Still, the app is built around friends and quick, informal moments. That makes it a good match for brands aimed at students and young adults, and a poor match for services bought by people who rarely use it.
Ads can aim at goals like lead generation, online sales, app downloads or awareness. As with any social channel, the ad only starts the conversation. Your website needs a quick, phone-ready page to catch the visit, because most people arriving from Snapchat will be holding a phone.
Why Snapchat Is in Our Stack
In Practice
Snapchat is a niche channel, so we recommend it only when a client’s customers are young and already there. We keep it in our toolbox and, if it fits, build a phone-first landing page to receive that traffic.
Reach Younger Users
A strong place to meet students and young adults where they chat.
Full-Screen Ads
Vertical ads fill the phone, giving your message the whole view.
Clear Goals
Aim campaigns at leads, sales, downloads or awareness.