X (Twitter)
The fast-moving public feed, formerly Twitter, where businesses share timely news and join conversations.
X is the social network that used to be called Twitter. People share short posts, photos and links in a public feed, and conversation moves quickly around news, events and whatever is being talked about today.
For a business, X is a place to be timely. It suits companies with news to share often, an audience that follows an industry closely, or a reason to answer questions in public. Local governments, media, sports, events and technology brands tend to get the most from it.
Because posts disappear down the feed fast, X is a poor home for anything you want people to find later. That belongs on your website, where it stays put and can show up in search results. So we treat X as a way to announce and respond, and the site as the place that holds the answers. Not every business needs an account.
Why X (Twitter) Is in Our Stack
In Practice
We suggest X only when a client has a real reason to be there, like regular news or an audience that is active on it. When they do, we make it easy to share pages from the site and keep the profile linked back to it.
Speak in the Moment
Share news and respond to events while people are talking about them.
Open Conversation
Posts are public, so answers and updates can reach people who don't follow you.
Free to Use
Posting costs nothing, but it takes regular attention to be worthwhile.