Why We Choose Bricks Builder to Deliver Results
Most page builders prioritize convenience over performance, leaving you with bloated code and limited options. We chose Bricks Builder to eliminate those compromises and deliver sites that actually perform.
The Tool Behind the Results
Let’s be honest. Most of our clients don’t care what tools we use to build their website. And that’s completely fine. You hired us to deliver a fast, beautiful site that ranks well and converts visitors into customers. You want results, not a lecture on web development philosophy.
But every now and then, someone asks. They want to know what’s under the hood. They want to understand why their site performs the way it does, or why we do things differently than the last agency they worked with.
This article is for those people.
If you’ve ever wondered why we’re so particular about our tech stack, or why we don’t just use the same tools everyone else uses, you’re about to find out. The short answer is that we choose Bricks Builder because it lets us build websites without compromise. The long answer is everything that follows.
The Builder Landscape: Why Most Agencies Take Shortcuts
Before we talk about what we use, let’s talk about what we don’t use and why.
If you’ve spent any time researching web design, you’ve probably heard of Wix, Squarespace, and Elementor. These tools dominate the market, and there’s a reason for that. They’re accessible. They’re beginner-friendly. They let almost anyone drag and drop their way to a functioning website in an afternoon.
And for certain situations, that’s perfectly fine. If you’re a hobbyist launching a personal blog, or a small business owner who just needs something online quickly, these tools can get the job done.
But here’s the thing: These platforms were designed for ease of use, not performance.
They were built for people who don’t know how to code and don’t want to learn. Every feature, every template, every default setting prioritizes convenience over optimization.
The tradeoff? You get a website that works, but you also get a website that carries a lot of baggage. Bloated code. Limited customization. Performance ceilings that become painfully obvious as your business grows and your expectations rise.
We needed something different. We needed a tool that wouldn’t hold our clients back.
What Makes Bricks Builder Different
Bricks Builder isn’t a drag-and-drop playground for beginners. It’s a professional development environment that happens to have visual tools.
That distinction matters.
Most page builders try to hide complexity from users. They abstract away the code, bury the settings, and make decisions on your behalf. That’s great if you don’t know what you’re doing. It’s frustrating if you do.
Bricks takes the opposite approach. It gives developers full access to everything while still providing the efficiency of visual editing. You can see your changes in real time. You can manipulate elements directly on the page. But you’re never locked out of the underlying code.
This is a tool built by developers, for developers. And yes, that means it requires actual development knowledge to use effectively. You need to understand HTML structure, CSS principles, and how WordPress works under the hood.
For most agencies, that’s a barrier. For us, it’s exactly why we chose it.
Complete Creative Control (No Compromises)
When a client comes to us with a vision, we don’t want to start the conversation with “well, the tool doesn’t really let us do that.”
With Bricks Builder, we don’t have to.
Every pixel is adjustable. Every interaction is customizable. Every detail, from the spacing between elements to the way animations trigger on scroll, is under our control. We’re not fighting against the tool to achieve a design. We’re using the tool to execute exactly what we envision.
This matters more than most people realize. Other builders lock you into their way of doing things. Want a button that behaves slightly differently than the default? Too bad. Need a layout that doesn’t fit their pre-built patterns? Good luck.
With Bricks, we start from zero and build up. Nothing is assumed. Nothing is forced. The end result is a website that looks like your brand, not a template with your logo swapped in.
Your competitors are out there with sites that all look vaguely the same because they’re all built on the same templates with the same limitations. Your site won’t have that problem.
Dynamic Data Done Right
Here’s where things get interesting for businesses with complex needs.
“Dynamic data” sounds technical, but the concept is simple. Instead of manually typing content into every page, dynamic data pulls information from a central source and displays it automatically wherever you need it.
Let’s make that concrete.
Say you’re a property management company with 50 apartment communities. Without dynamic data, someone has to manually create and update 50 separate pages. Every time a phone number changes or a new amenity gets added, someone has to find every instance and update it by hand. That’s tedious, error-prone, and expensive.
With dynamic data, you update the information once in a central database, and it automatically populates everywhere that information appears. Change a property’s phone number in one place, and it updates across your entire site instantly.
This same principle applies to team member directories, product catalogs, testimonials, blog posts, portfolio items, event listings, and dozens of other use cases.
Bricks Builder handles dynamic data beautifully. It integrates natively with WordPress custom fields and supports the tools we use to build sophisticated data structures. The result is a site that practically manages itself. Less manual updating. Fewer human errors. A system that scales effortlessly as your business grows.
Clean Code Equals Real Performance
Now we’re getting into the technical details that make developers like us genuinely excited.
Every page builder generates code. When you add an element to your page, the builder translates your visual choices into HTML, CSS, and JavaScript that browsers can understand. The problem is that most builders generate terrible code.
We call it “divception.” Div inside div inside div inside div, nested layers deep, each one adding weight and complexity that serves no purpose. It’s the digital equivalent of Russian nesting dolls, except instead of being charming, it makes your website slow.
Here’s a real comparison. Adding a simple headline and button in Elementor can generate 15 to 20 nested div elements, each with inline styles and unnecessary classes. The same elements in Bricks Builder? Three to four clean, semantic HTML elements. That’s it.
[Image: Side-by-side comparison of Elementor vs Bricks Builder code output]
Why does this matter to you?
Faster load times. Less code means less for browsers to download and process. Your pages load quicker, and visitors don’t bounce while waiting.
Better SEO. Google has made page speed a ranking factor. Their Core Web Vitals metrics directly measure how quickly your page loads and becomes interactive. Clean code scores better on these metrics, which helps your search rankings.
Lower hosting costs. Lighter websites use fewer server resources. You might not need that expensive hosting plan after all.
Easier maintenance. When we need to update or modify your site down the road, clean code is readable code. We can find what we need, make changes confidently, and not worry about accidentally breaking something buried in a mess of nested elements.
SEO Advantages Built Into the Foundation
Speaking of search rankings, let’s talk about how your website’s structure affects your visibility on Google.
Search engines don’t see your website the way you do. They don’t see the beautiful hero image or the carefully chosen colors. They see code. They read the HTML structure, analyze the content hierarchy, and make judgments about what your page is about and how valuable it might be to searchers.
Semantic HTML helps search engines understand your content. When a heading is marked up as an actual heading element (not just big bold text in a div), Google knows it’s important. When your navigation is structured properly, search engines can crawl your site efficiently and understand the relationships between pages.
Bricks Builder outputs semantic HTML by default. Headings are headings. Paragraphs are paragraphs. Navigation is navigation. This sounds basic, but you’d be surprised how many page builders get this wrong.
Beyond structure, there’s performance. Google’s Core Web Vitals measure three specific aspects of user experience: how fast your largest content element loads, how quickly your page responds to interaction, and how stable your layout is as elements load. Bricks Builder’s clean output gives us a massive head start on all three metrics.
We’ve seen it firsthand. Sites we’ve migrated from other builders to Bricks consistently show improvements in performance scores, and those improvements translate to better search visibility over time.
Your beautiful website means nothing if nobody can find it. The technical foundation matters.
Future-Proof and Maintainable
Here’s something we tell every client, even though it might seem like we’re arguing against our own interests.
You shouldn’t be locked into any agency forever. Not even us.
We want you to stay because we deliver great work and great service, not because you’re trapped by proprietary tools or incomprehensible code that nobody else can touch.
Bricks Builder helps us deliver on that promise. The code it generates is clean, standards-compliant, and readable. Any qualified WordPress developer can open your site, understand how it’s built, and make modifications without starting from scratch.
This matters for several reasons.
If your business grows and you decide to bring development in-house, your new team won’t need months to decipher what we built. If you ever decide to work with a different agency (it happens, no hard feelings), they won’t quote you a fortune just to figure out what’s going on.
It also matters for longevity. Web technologies evolve. Best practices change. A website built on clean, semantic foundations can be updated and extended for years. A website built on bloated, proprietary code often needs to be scrapped and rebuilt when it inevitably starts showing its age.
We’re building something meant to last. The tool we use reflects that intention.
“But Isn’t This Overkill for My Site?”
Fair question. If you’re a local business with a five-page website, do you really need all this?
Our answer is yes. And here’s why.
Building a website right the first time costs roughly the same as building it poorly. The difference isn’t in the initial investment. It’s in what happens afterward.
A site built on weak foundations will eventually show cracks. Maybe it’s the page speed that was fine at launch but degrades as you add content. Maybe it’s the design limitation that seemed minor until you tried to implement that marketing campaign. Maybe it’s the nightmare of trying to migrate away from a platform that has its hooks in everything.
These problems compound. What starts as “good enough” becomes “barely acceptable” becomes “we need to rebuild everything.”
We’ve seen it happen dozens of times. A business comes to us frustrated with their current site, and when we look under the hood, we find years of technical debt piled up by tools and agencies that prioritized speed over quality.
Our philosophy is different. Every client deserves a solid foundation, regardless of whether they’re a startup or an enterprise. The local business with five pages today might have fifty pages and complex integrations tomorrow. We build for where you’re going, not just where you are.
The Right Tool for the Right Results
Let’s bring it back to where we started.
You probably don’t care about code output comparisons or semantic HTML structure. You care about having a website that looks great, loads fast, ranks well, and helps your business grow. Those are the results that matter.
But results don’t happen by accident. They’re the product of countless decisions, big and small, made throughout the design and development process. The tools we choose are one of those decisions.
We choose Bricks Builder because it gives us complete creative control, so your site can look exactly the way it should. We choose it because it handles dynamic data elegantly, so your site can scale with your business. We choose it because it outputs clean code, so your site performs well and ranks well. And we choose it because it produces maintainable work, so your site has a long and healthy future.
We could take the easy road. We could use the same tools everyone else uses and deliver the same mediocre results everyone else delivers. But that’s not why you hired us.
You hired us for results. Bricks Builder helps us deliver them.
