320 Grand Canyon

320 Grand Canyon came to us after switching management companies and recognizing they needed an advanced digital marketing strategy to support the community’s leasing, marketing, and retention efforts throughout the life of the asset. Their previous marketing approach relied heavily on crowded rental listing sites where their property competed with hundreds of others, resulting in slow traffic and forcing them to offer move-in specials as their primary tool to attract residents. This approach was costing money while limiting their control over their own marketing destiny.

The challenge was clear: they needed to break free from dependence on rental listing sites and move-in concessions, establishing direct marketing channels they could control. The community needed a sophisticated digital presence that would showcase the luxury product and prime location effectively while generating qualified leads independently. They also needed the flexibility to scale marketing efforts up or down as lease agreements required, rather than being locked into expensive listing site contracts and ongoing concession costs.

Beyond marketing, 320 Grand Canyon needed operational tools that would improve the resident experience and streamline property management. We were excited to develop a comprehensive solution that would give them complete control over their marketing, reduce their reliance on costly concessions, and create a platform that would support both leasing and resident retention for years to come.

We developed a premium multifamily community website that positions 320 Grand Canyon as the luxury urban living destination it truly is. The site showcases the property’s exceptional location in the Historic Wells District, the sophisticated one-bedroom floor plans, premium upgrades, and city views that make this community special. Professional photography and compelling content capture the lifestyle and convenience that residents enjoy.

We built effective lead generation throughout the site, highlighting marketing specials when needed, detailed floor plan information, nearby restaurants and entertainment venues, and local events that emphasize the walkable urban lifestyle. The site gives the property the tools to market themselves directly to prospective residents rather than competing in the crowded rental listing environment. We also integrated the resident portal seamlessly, allowing current residents to pay rent and submit maintenance requests easily, supporting retention efforts alongside leasing.

Most importantly, we created a marketing system that 320 Grand Canyon can turn on and off as needed based on their leasing pipeline. When they need to fill units, they can activate targeted marketing campaigns. When they’re fully leased, they can scale back. This flexibility means they no longer have to rely on giving away free rent through move-in specials or hoping rental listing sites will send traffic their way. They’re in complete control of their marketing now.

The results speak for themselves: the community is now 100% leased and thriving. The combination of direct marketing control, reduced reliance on costly concessions, and improved operational efficiency through the resident portal has transformed how 320 Grand Canyon operates. We’re proud to have given them the tools to succeed on their own terms.