Kramer’s Midtown 5

Kramer Properties brought us on board during the development stage of Kramer’s Midtown 5, well before the building was complete and ready for occupancy. This early involvement meant we had the opportunity to build everything from the ground up: the complete brand identity, community website, SEO strategy, and comprehensive digital advertising plan. Starting from the development phase gave us the time and strategic advantage to position the community perfectly for a successful launch.

This was a lease-up project, which meant we would be starting from 0% occupancy with the goal of reaching 100% as quickly as possible after opening. The challenge was exciting: create demand for premium one-bedroom apartments commanding over $2,000+ per month in rent, establish the brand as a luxury option in a competitive market, and execute a marketing strategy that would not only fill the building but exceed lease-up projections.

We dove into comprehensive market research, analyzed the competition throughout Midtown and the greater Reno area, identified target demographics who would value this premium product, and developed a complete digital strategy designed to generate buzz before opening day and maintain momentum throughout the lease-up period.

We created a complete brand identity for Kramer’s Midtown 5 that captured the sophisticated, urban lifestyle the community represents. The custom website showcased the property’s luxury finishes, prime location, and unique character through professional photography and compelling content that resonated with the target audience. We incorporated the custom exterior artwork prominently in the marketing, positioning it as a distinctive feature that connected the building to Midtown’s creative culture.

Before the doors even opened, we launched an aggressive SEO campaign targeting renters searching for luxury apartments in Midtown Reno. We built authority around key search terms and established the community’s online presence across all relevant platforms. The website was optimized for both search engines and user experience, making it easy for prospective residents to explore floor plans, view amenities, and schedule tours.

Our digital advertising strategy combined Google Ads and Facebook campaigns specifically designed to reach professionals and urban dwellers who would appreciate the premium product and location. We crafted messaging that emphasized the lifestyle benefits of living in the heart of Midtown, the quality of the finishes, and the convenience of the location. The ads drove qualified traffic to the website and generated a steady flow of tour requests and applications.

The results exceeded expectations. Kramer’s Midtown 5 not only achieved 100% occupancy, but we surpassed the original lease-up projections and timeline. The community successfully commanded rental rates over $2,000+ per month for one-bedroom units, demonstrating that the market responded enthusiastically to the combination of luxury product, prime location, and strategic marketing. Watching Kramer Properties’ vision come to life and helping establish Kramer’s Midtown 5 as a premier address in Reno’s most exciting neighborhood has been tremendously rewarding.