Grand Canyon Mews

We were brought on board during the construction phase of Grand Canyon Mews, giving us the valuable opportunity to build everything from the ground up: the complete brand identity, community website, and comprehensive digital marketing strategy that would support this unique property for years to come. The client understood that the multifamily industry had become overly dependent on rental listing sites that place properties directly next to their competitors, an approach that was becoming less effective and more expensive. They were eager to equip this community with a marketing strategy that would put them in complete control of their marketing efforts and future success.

This was a lease-up project starting from 0% occupancy with the goal of reaching 100% as quickly as possible. The challenge was generating substantial qualified leads in an intensely competitive market where nearly every apartment community was offering two to three months of free rent to attract residents. We needed to position Grand Canyon Mews as a premium product worth paying for without resorting to deep concessions that would erode value.

The townhome format and unique features gave us strong differentiators to work with: private yards, garages, gated security, and spacious layouts that typical apartments simply couldn’t match. Our task was creating a brand and digital presence that would communicate this distinctive value proposition effectively, generate the high volume of leads necessary for a successful lease-up, and establish direct marketing channels that would give the property independence from crowded listing sites where differentiation is nearly impossible.

We developed a complete brand identity and premium website that positions Grand Canyon Mews as the distinctive luxury townhome community it is. The branding emphasizes the unique combination of premium amenities in a walkable urban location. The website showcases the spacious townhome layouts, beautiful finishes, and unbeatable Wells District location through professional photography, amazing drone footage, and compelling content.

We built comprehensive lead generation throughout the site, highlighting floor plans, nearby restaurants and entertainment, local events, and strategic marketing messaging when needed. The platform gives Grand Canyon Mews the tools to market directly to prospective residents rather than competing solely on crowded rental listing sites. We integrated the resident portal seamlessly, allowing residents to pay rent and submit maintenance requests, supporting both operational efficiency and resident satisfaction.

Most importantly, we created a flexible marketing system that can be activated or scaled back based on leasing needs. When units become available, targeted campaigns can be launched immediately. When fully leased, marketing spend can be reduced. This control means Grand Canyon Mews doesn’t have to rely on giving away free rent or hoping listing sites will deliver traffic.

The results exceeded expectations. Grand Canyon Mews achieved 100% occupancy while securing rental rates at the top of the market compared to nearby communities, many of which were offering significant concessions. The property successfully leased up without resorting to the free rent giveaways that competitors relied on, protecting the asset’s value while proving that a distinctive product with strategic marketing doesn’t need to discount. We’re proud to have positioned this one-of-a-kind community for long-term success.

Oh yeah, and did we mention we won a Web Excellence Award for our work on this project!