eXp Realty

Our client was just launching their real estate career and knew that relying solely on their brokerage’s provided marketing tools wouldn’t be enough to build the business they envisioned. They wanted a marketing strategy they could control completely to differentiate themselves and accelerate their growth in a new market.

Before starting the project, we conducted thorough discovery to understand the competitive landscape, target audiences, and conversion goals in their new city. Real estate is intensely competitive, with nearly every agent maintaining some form of online marketing presence. For a brand new agent without an established local network, standing out would be even more critical.

The challenge was exciting: help a motivated new agent build their business in an unfamiliar city where they had no existing client base or referral network. Digital marketing would need to do the heavy lifting while they established themselves in the community and earned their license.

After extensive research and collaboration with our expert copywriting team, we created engaging, SEO-rich content for the website. We also developed the perfect branding identity to position them not just as any new agent, but as a professional that buyers and sellers should consider when making property decisions.

The new website delivered a fresh, modern design while incorporating industry-specific integrations and lead generation strategies that would provide a steady flow of qualified leads from day one. We equipped the site with tools allowing them to seamlessly update market information, publish real estate blog content, and manage their online presence. We created powerful lead generation tools including buyer and seller guide downloads, a free home evaluation request form, and more to capture and nurture prospects.

Once the website launched, we implemented comprehensive advertising strategies using Google AdWords and Facebook Ads to drive targeted traffic to the new site and into their lead funnel. The Facebook campaigns performed exceptionally well, ranking in the top 5% of all real estate Facebook ads running at the time. Our system generated over 75 qualified leads in the first month alone, and that number continued growing as we optimized the campaigns.

The results speak for themselves: our client closed 10 transactions in their first year as a licensed agent in a new city. For a brand new agent without an established network, this is remarkable. Many agents struggle to close even a single deal their first year, especially when starting fresh in an unfamiliar market. Our track record in the real estate industry comes from our deep experience and dedication to creating marketing strategies that deliver real results. Working with this driven agent has been incredibly rewarding, and we continue supporting their marketing efforts as they build on this strong foundation.