Website ROI calculator
Stop asking what it costs. Ask what it returns.
A website or custom software is an investment, not an expense. Plug in your numbers and watch the moment your return passes your cost.
- 1Your investmentWhat the project costs up front, plus anything monthly.
- 2Your gainNew customers from a better site, or hours and subscriptions saved by software.
- 3Your payback monthThe month the return passes the cost, and the ROI after one, two and three years.
Make the numbers real
Let's pressure-test your ROI together.
Bring your numbers to a free discovery call and leave with a plan to hit them.
FAQ
ROI calculator questions.
How does the website ROI calculator work?
It multiplies your monthly visitors by the lift in conversion rate, the share of leads that become customers and the value of a customer, then compares that added revenue with your investment over time.
What conversion rate should I use?
Use your real numbers if you track them. If you don't, enter your best estimate of how many visitors call, book or fill out a form today.
How do I value custom software?
Count the team hours it would save each week, what that time costs you and the subscriptions it would replace. That monthly value is your return.
Is this a guarantee?
No. It's a planning tool built on your inputs. On a discovery call we'll pressure-test the numbers with you.