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Sample proposal

See exactly what you get before you sign.

Scope, deliverables, milestones and what happens after launch, laid out the way a Stack Mode proposal is. This one is built from the scope of a project we delivered.

Stack Mode proposal

A city's dining guide, built as a platform restaurants subscribe to.

Reno Restaurant Guide is a full platform, not a listings page: a public directory diners actually use, a dashboard owners run their listing from, and an admin manager that runs the business behind it.

Prepared for
Reno Restaurant Guide (sample client)
Prepared by
Stack Mode
Project type
Directory Platform
Industry
Restaurants and Hospitality

This is an example. It is built from the scope of Reno Restaurant Guide, a real Stack Mode project, using what we publish about it in its case study. Your proposal is written for your project.

01

The goal

The guide needed to be useful enough that diners come back, and valuable enough that restaurants pay to be on it. That meant real-time search, rich listing pages, self-service owner tools, subscription billing and an operator back office, all built to expand to more cities.

What done looks like: A subscription business with free and paid listing tiers, Stripe billing and background jobs that keep it running, ready to grow into new cities.

3
Connected apps: public directory, owner dashboard, admin manager
4
Listing tiers, from free to premier
15
Neighborhoods covered
02

The approach

We built three connected experiences on one codebase. Diners get faceted search by cuisine, vibe, neighborhood, price and features, plus a timezone-aware Open Now filter and maps. Owners get a Listing Manager to edit their listing, media and menus and manage billing. The operators get an Admin Manager with bulk listing tools, a sales pipeline, tier configuration, email templates and reporting.

The public directory

Diners

  • Faceted search. Browse by cuisine, vibe, neighborhood, price and features, with a timezone-aware Open Now filter.
  • Rich listing pages. Photo carousels, video, hours, menus and social links, unlocked by tier.

The Listing Manager

Restaurant owners

  • Owner Listing Manager. Restaurants edit their own listing, media and menus and manage billing themselves.

The Admin Manager

The operators

  • Admin Manager. Bulk listing tools, owners, a sales pipeline, tiers, taxonomies, email templates and reports.
  • Subscription billing. Tiered plans with monthly and annual billing through Stripe.
  • Built to scale. Background jobs, maps and a structure designed to add more cities.
03

Scope and deliverables

The agreed scope is the basis for the fixed price. These are the deliverables it covers.

  • Product strategy
  • UX and UI design
  • Platform development
  • Billing and subscriptions
  • Admin tools
  • SEO

Built with

  • Next.js
  • React
  • TypeScript
  • Postgres
  • Stripe
  • Clerk
  • Mapbox
  • Vercel
04

Milestones

Every Stack Mode project moves through the same six phases, from discovery to care and growth.

  1. Phase 01

    Discovery

    Blueprint the win before anything is built.

    • Your goals and how the project will reach them
    • Your customers' problems and what motivates them
    • Competitive gaps in your market
    • A roadmap every later decision serves

    On this project: Product strategy

  2. Phase 02

    UX and planning

    Engineer the path from visitor to customer.

    • Site maps or app flows
    • Wireframes for key screens
    • Calls to action placed where decisions happen
    • A clear scope for a fixed price

    On this project: UX and UI design

  3. Phase 03

    Design

    A look as strong as your business.

    • Custom designs for desktop and mobile
    • Design reviews with you
    • A consistent design system
    • Copy refined alongside the design

    On this project: UX and UI design

  4. Phase 04

    Development

    Clean, fast code that's built to last.

    • A private preview link to watch progress
    • Speed and accessibility built in
    • Integrations with your tools
    • Testing on real devices

    On this project: Platform development, Billing and subscriptions, Admin tools, SEO

  5. Phase 05

    Launch

    Go live without losing what you've earned.

    • Redirect map from old pages
    • Analytics and conversion tracking
    • Final checks across devices
    • Training for your team
  6. Phase 06

    Care and growth

    Launch day is day one.

    • Website care plans
    • SEO and advertising
    • New features as you grow
    • Requests and reports in your client portal

Every proposal includes a fixed timeline with milestones, so you know your launch date before we start.

05

What's included after launch

We support, host and improve what we build. Most clients keep adding features as the business grows.

The code, the data and the accounts are yours, with no per-seat licensing.

In every Website Care plan

  • Global edge hosting. Served from a worldwide network with SSL, automatic scaling and no server to manage.
  • Your own site editor. Update pages, posts and photos yourself whenever you want.
  • Your client portal. Send requests, approve changes and find reports and invoices in one place.
  • Backups you can roll back. If a change goes wrong, the site goes back to the last good version in minutes.
  • 24/7 monitoring. If the site goes down, we're alerted first and on it.
  • You own it. The code, content and domain are yours. Care is a service, not a lock.

Website Care plans

  • Essential

    • Global edge hosting and SSL
    • Security and software updates
    • Daily backups and uptime monitoring
    • Site editor and client portal
  • Plus

    • Everything in Essential
    • Up to 2 hours of changes a month
    • Quarterly speed and search checks
  • Premium

    • Everything in Plus
    • Up to 4 hours of changes a month
    • Monthly analytics report
    • Same-business-day support

Plan prices are on the Website Care page.

06

What we need from you

  • Your time at the start

    You are most involved in discovery. We keep your time focused on the decisions only you can make.

  • Your review of the design

    You review the design screen by screen until it is right.

  • Your check-ins during development

    You get a private preview link and regular check-ins, so you can watch progress.

  • Decisions on new ideas

    New ideas along the way are quoted separately before any work starts, so the price for the agreed scope stays fixed.

  • Your team at launch

    Your team gets a walkthrough so you own it from day one.

07

Investment

You get one fixed price for the agreed scope, and it is agreed before work starts.

New ideas along the way are quoted separately before any work starts.

3, 6 and 12 month payment plans are available.

This sample shows no price. The Price Guide shows where most projects land, so you know the range before we talk.

Sample proposal by Stack Mode, built from the scope of Reno Restaurant Guide. stackmode.com/sample-proposal
Proposals with view tracking on desktop and mobile

Want one written for your project?

Start with a discovery call. We talk through your goals, and a fixed-price proposal follows once the scope makes sense.

Prices are on the Price Guide.