Kramer’s Midtown Apartments

Kramer’s Midtown came to us for a new website and digital marketing strategy during the renovation process, shortly before they planned to open their doors and bring this luxurious housing option to the community. The level of care and attention invested in the property renovations made marketing an exciting challenge. With no shortage of high-quality photos, stunning artwork, and compelling content to showcase, we knew we had the raw materials for a successful launch.

The project involved developing a complete website for Kramer’s Midtown Studios with an aggressive timeline. When a property is renovated, it starts 100% vacant, which means an aggressive digital marketing plan is essential to quickly lease up the property upon completion of the renovation work. To prepare for this, we completed extensive research into building an effective brand, analyzing what competitors were doing, identifying target audiences, and determining the specific marketing channels that would help Kramer’s Midtown Studios achieve maximum impact and rapid lease-up success.

We developed a completely custom website to help Kramer’s Midtown Studios maximize their marketing efforts. When it comes to usability and SEO performance, we ensure our clients receive websites that not only look exceptional but deliver top-tier metrics in the performance areas search engines use to evaluate website quality. The completed website scored 95/100 for performance, providing blazing speed and a reliable platform they could use confidently to market their property going forward.

Beyond showcasing the property beautifully, we developed custom features allowing them to operate their business more efficiently. We created an online system that allows tenants and potential tenants to submit rental applications, maintenance requests, rent payments, and more, streamlining their operations from day one.

Once the website was ready, we launched their SEO campaign. Within 3 months, we had Kramer’s Midtown Studios ranking on the first page of Google for 15 relevant keywords. Simultaneously, we created and managed their Google and Facebook advertising campaigns to drive immediate traffic and generate qualified leads for the lease-up.

The results were outstanding. Within 2 months of launch, we had the entire property fully leased with future tenants already building up a waiting list. Working with Kramer’s Midtown Studios has been a fantastic experience. They created an incredible property, and watching people respond enthusiastically to this luxury studio community has been incredibly rewarding. It’s no surprise they have an overflow of residents eager to call Kramer’s Midtown Studios home.