National Realty Guild

NRG contacted us with the goal of developing a website paired with advanced digital marketing strategies to attract more agents and expand their brokerage. They already had a website supporting their customer-facing marketing goals, but our work with NRG focused specifically on growing their operations by adding more agents to their roster.

The project involved not only developing a new recruitment-focused website for NRG, but also creating the marketing strategy that would drive a steady supply of qualified traffic from licensed real estate agents in their areas of operation. We needed to reach agents actively looking for a better brokerage opportunity.

Our goal was to review all their current marketing strategies, optimize their marketing efforts, and develop a comprehensive system that would support their aggressive expansion plans. This wasn’t just about building a website; it was about creating a complete agent recruitment engine.

We successfully combined the well-established NRG brand with compelling marketing materials to develop a custom website focused on agent recruitment. We emphasized the lifestyle benefits that real estate agents could expect when deciding to partner with NRG, making it clear why their opportunity stands out from typical brokerages.

The new site provided extensive resources showcasing the training agents could expect to receive, detailed information about their industry-leading 100% commission structure, and success stories from agents who had already joined NRG and were thriving. These real testimonials and concrete details gave prospective agents confidence in making the switch. We then created targeted digital advertising campaigns specifically designed to reach licensed real estate agents and spread the word about NRG’s unique offerings to professionals throughout the Twin Cities.

Working with the NRG team was genuinely rewarding. The owner is the kind of person who truly cares about his business and invests deeply in his team’s success. Being entrusted with creating a digital strategy to support his growth efforts was an honor, and watching the campaign attract talented agents to his brokerage has been incredibly satisfying.