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Ahrefs logo

SEO Analysis

Backlink and Data Research

Ahrefs

An online SEO toolkit built on its own web crawl, strong at showing who links to you and your competitors.

Tool profile5.0 / 5
Category
SEO Analysis
Stack role
Analytics
Tool type
SaaS
Best suited for
Competitor and Link Research
Hosting model
Cloud-Hosted
Software price
$129 - $449+ / month
Made by
Ahrefs

Our rating, from hands-on experience building client projects. Not a public review average.

What is Ahrefs?

Ahrefs, in plain English.

Ahrefs is an online SEO platform for researching how sites are found on Google. SEO is the work of earning visibility in search. Ahrefs shows what keywords a site ranks for, which pages bring it traffic, and which other sites link to it. Those links are called backlinks.

Backlinks matter because Google treats them as votes of trust. Owners and marketers use Ahrefs to see where a competitor earns those votes, find keyword ideas, track rankings and audit a site for technical problems. It also tracks how a brand appears in AI search answers.

It is a paid subscription service used in a web browser, so nothing is installed on your site. It is bootstrapped, meaning it was built without outside investors, and its data comes from its own index of the web.

In our stack

Why we use Ahrefs.

We use Ahrefs alongside Semrush for research on client projects. Its link data is especially useful when we study who is winning in your market, and the two tools together catch things neither shows alone.

See Who Links Where

Find the sites that point to your competitors, and win your own.

Fresh Keyword Ideas

Discover phrases customers search that your site does not cover yet.

Site Health Checks

Spot technical problems that may be holding your pages back.

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