SEO Analysis
Market and Keyword Research
Semrush
An online toolkit that shows which searches matter to your customers, and how your competitors are found.
- Category
- SEO Analysis
- Stack role
- Analytics
- Tool type
- SaaS
- Best suited for
- Search Research and Reporting
- Hosting model
- Cloud-Hosted
- Software price
- $166 - $466+ / month
- Made by
- Semrush Holdings
Our rating, from hands-on experience building client projects. Not a public review average.
What is Semrush?
Semrush, in plain English.
Semrush is an online SEO and marketing research platform. SEO means getting found on Google, and Semrush shows what people actually search for, which sites rank for it, and where your own pages stand. You use it in a web browser, with nothing to install on your site.
Business owners and marketing teams use it before and after a launch. It finds the phrases your customers type, tracks your rankings over time, audits a site for technical problems and compares you with competitors. It also tracks how your brand appears in AI answers.
It runs on paid subscriptions, with a free trial. It does not change your website itself. It tells you what to build and what to fix, and we turn that into pages.
In our stack
Why we use Semrush.
We use Semrush for research on our client projects. Before we write a page or restructure a site, it shows us the searches worth targeting and what competitors are doing. It helps us build around real demand, not guesses.
Know What They Search
See the phrases your customers use and how often they search.
See Your Competitors
Learn which pages bring competitors traffic, and where you can beat them.
Track Your Progress
Watch rankings and site health improve after we launch.
Related tools
Works well with Semrush.
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