What is Value Proposition?

A value proposition explains why a customer should choose you. It states who you help, what result you deliver and what makes you different from the alternatives. It should be understandable in a few seconds.

It matters because visitors skim. If your home page does not quickly answer 'what do you do and why should I care', they leave. A strong value proposition belongs in your headline and runs through your ads, emails and sales conversations.

Good ones are specific and true. Vague claims like 'quality service' say nothing, since every competitor says the same. Start with the problem you solve and the proof you have. We develop value propositions during branding and put them at the top of your website.