Analytics
Simple Private Analytics
Fathom Analytics
Simple, privacy-first website analytics that shows the numbers that matter, without cookies or clutter.
- Category
- Analytics
- Stack role
- Analytics
- Tool type
- SaaS
- Best suited for
- Owners Wanting Simple Numbers
- Hosting model
- Cloud-Hosted
- Software price
- $15+ / month
- Made by
- Fathom Analytics
- First released
- 2018
Our rating, from hands-on experience building client projects. Not a public review average.
What is Fathom Analytics?
Fathom Analytics, in plain English.
Fathom Analytics is a paid website analytics service built as a simpler alternative to Google Analytics. Its dashboard is designed to be read at a glance: visitors, popular pages, where traffic comes from and which goals people complete.
Fathom started in 2018 and is run by founder Jack Ellis. Privacy is its main selling point. The company says it uses no cookies, has never collected personal visitor information, and needs no consent banner for analytics. It also offers EU data isolation for sites with European visitors.
Owners who just want to know whether the site is working, without learning a complicated reporting system, tend to like it. The tradeoff is depth. Simpler reports mean fewer deep-dive options, so a team running heavy ad campaigns may want something with more detail.
In our stack
Why we use Fathom Analytics.
Fathom is in our toolbox for clients who find Google Analytics overwhelming or want a privacy-first approach. It gives owners a report they will actually read. We reach for it when clear numbers matter more than advanced marketing reports.
Reports You Will Read
One clean dashboard that needs no training to show how your site is doing.
Privacy by Design
Fathom says it uses no cookies and collects no personal visitor information.
Fewer Consent Banners
Fathom says analytics needs no cookie banner. Check the rules for your region.
Related tools
Works well with Fathom Analytics.
Build with us