Analytics
Traffic and Conversion Data
Google Analytics
Free reports on who visits your site, where they came from, and what they do there.
- Category
- Analytics
- Stack role
- Analytics
- Tool type
- SaaS
- Best suited for
- Marketing-Led Business Sites
- Hosting model
- Cloud-Hosted
- Software price
- Free
- Made by
- First released
- 2005
Our rating, from hands-on experience building client projects. Not a public review average.
What is Google Analytics?
Google Analytics, in plain English.
Google Analytics is a free tool from Google that counts and describes the visitors to your website. It shows how many people came, which pages they read, how they found you, and whether they took an action you care about, like sending a form.
Business owners use it to answer plain questions. Which marketing is bringing in real leads? Which pages lose people? Is the new landing page working better than the old one? Google says it also connects to Google Ads and Search Console, so your advertising and search data can sit alongside your site data.
It works by adding a small piece of tracking code to your site. Because it is the most widely used analytics tool, your team, your agency and your ad platforms probably already know it. The tradeoff is that your visitor data is held by Google, which matters if privacy is a priority for your business.
In our stack
Why we use Google Analytics.
Almost every client site we launch gets Google Analytics, because it is free and your marketing team likely knows it already. We set it up to record the actions that matter to you, such as form submissions and button clicks, not just page views.
Free to Use
No license fee, and your team can start reading reports right away.
See What Works
Find which pages and campaigns bring real enquiries, not just visits.
Connects to Google Ads
Works with Google Ads and Search Console so your marketing data lives together.
Where we use it
Services built with Google Analytics.
Related tools
Works well with Google Analytics.
Build with us