Schema Markup Generator

Fill in a form and get JSON-LD structured data you can paste into your page, with hints for missing or malformed fields.

Runs in your browser. Nothing is uploaded.

A business with a physical location or service area. Fields marked * are required.

Details

> Business typePick the most specific type that fits. Other schema.org subtypes also work if you edit the output.

> Business name *

> Website

> Description

> Image URLA photo of the business or its storefront.

> Phone

> Email

> Price rangeFor example $, $$ or $$$, or a range such as $50-$150.

Address

> Street address

> City

> State or region

> Postal code

> CountryA two-letter country code such as US or CA.

Location

> Latitude

> Longitude

Online profiles

> Profile linksOne link per line: social profiles, Google Business Profile, directory listings.

Opening hours

Add one row per set of days with the same hours. Use 24-hour times.

None added.

JSON-LD

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness"
}

Checks

Business name is required.

Website is recommended.

Image URL is recommended.

Phone is recommended.

Street address is recommended.

City is recommended.

Country is recommended.

Profile links is recommended.

Opening hours is recommended.

These hints cover the common fields. Always run the finished page through Google's Rich Results Test or the Schema Markup Validator. Markup never guarantees a rich result in search.

Not sure whether your site already has structured data?Run the free website check

> how to use it

01
Pick the type of page: local business, organization, FAQ, article, product, breadcrumbs or event.
02
Fill in the fields. Required fields are marked, and the checks panel lists what is missing or recommended.
03
Copy the JSON-LD, or copy it already wrapped in a script tag.
04
Paste it into the page and test it with Google's Rich Results Test or the Schema Markup Validator.

FAQ

Schema Markup Generator questions.

What is schema markup?

A block of structured data, usually JSON-LD, that describes a page in a format machines read: that it is a business with an address and hours, a product with a price, an event with a date. It sits in the page's HTML and is not visible to visitors.

Where do I put the script tag?

Anywhere in the head or body of the page it describes. Search engines read JSON-LD in either place. In a CMS, use a custom code or header field for that page, or an SEO plugin's structured data option.

Will schema markup get me rich results?

Not by itself. Markup makes a page eligible, but Google decides what to show, and it doesn't guarantee any enhancement. It has also limited some types, such as FAQ rich results, to a small set of sites.

Should the markup match what is on the page?

Yes. Describe only content visitors can see on that page. Prices, ratings and reviews in particular should be real and match the page, since mismatches can lead to the markup being ignored.

Is anything sent to a server?

No. The JSON-LD is built in your browser. Your entries are saved only in this browser so a refresh doesn't lose them, and Clear this form removes them.

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