What is Lead Magnet?

A lead magnet is something valuable you give away to earn a prospect's contact information. Common examples include a checklist, a buyer's guide, a short video series, a calculator, a sample or a free assessment.

It works because many visitors are not ready to buy on their first visit. A lead magnet gives them a reason to share an email address, and gives you permission to follow up. Done well, it also shows your expertise and starts building trust.

The best lead magnets solve a specific problem for a specific audience and can be consumed quickly. Generic downloads attract people who will never buy. We help you design offers that attract the right buyers and connect them to follow-up emails.