What is Landing Page?

A landing page is a standalone page designed to get visitors to do one thing. Unlike a home page, which serves many purposes, a landing page strips away distractions. It usually has a clear headline, a short explanation of the offer, proof such as reviews, and one form or button.

Landing pages are especially important for paid advertising. When someone clicks an ad, the page should match the promise in the ad and make the next step obvious. A generic home page often loses people who would have converted on a focused page.

The best landing pages load fast, work on phones and speak to one audience. They are also ideal for testing different headlines and offers. We build landing pages for campaigns and track results, so you know which message brings leads.