What is Google Ads?

Google Ads is Google's advertising platform. The best-known type is search ads, which appear above or below regular results when someone types a matching search. You bid on keywords, write the ad and choose where the click goes. Other formats include display, video and local service ads.

Its strength is intent. People searching for 'emergency plumber near me' want help now. You pay when someone clicks (for search campaigns), so a well-run account can bring leads quickly, unlike SEO, which takes longer to build. The two work well together.

Google Ads also punishes sloppy setups. Broad keywords, weak landing pages and missing tracking can burn budget on clicks that never convert. We build campaigns around your most valuable searches, set up conversion tracking from day one and review results regularly.