What is Pay-Per-Click?

Pay-per-click, or PPC, is a way of buying visits. You create an ad, choose who should see it, and pay the platform each time someone clicks. If nobody clicks, you do not pay for that ad appearing.

The appeal is speed and control. You can reach customers within days, target by location and intent, set a budget and turn it off any time. Unlike organic search, which takes months to build, PPC can start producing leads quickly.

A click is not a customer, though. Results depend on your keywords, your ad, your landing page and your follow-up. Poorly run campaigns waste money fast. We build PPC around leads and sales, with tracking in place before launch, and adjust based on what the numbers show.