What is Facebook Ads?

Facebook Ads are paid ads placed through Meta's advertising platform. They can appear on Facebook, Instagram and other Meta properties. You choose who sees them by location, age, interests and behavior, or by using your own customer lists.

Unlike Google search ads, which reach people already searching, social ads interrupt people who were not necessarily looking. That makes them strong for building awareness, promoting offers, showing work visually and reaching people again after they visit your site.

Results depend heavily on the creative, the offer and the audience. Photos and short video that look real tend to beat polished stock imagery. Tracking is also essential, so you know which ads create leads and not just likes. We build campaigns around leads and sales and track them.