What is Conversion Tracking?

Conversion tracking is the setup that counts important actions on your website: form submissions, phone calls, bookings, purchases or file downloads. Each one is recorded and connected to where the visitor came from, such as a Google ad, an organic search or a social post.

Without it, you are guessing. You may know you got fifty visitors but not whether any became customers, or which campaign deserves more money. With tracking in place, you can see cost per lead, spot ads that bring clicks but no business and stop paying for them.

Tracking has to be set up carefully and tested, because broken tracking produces confident but wrong numbers. It should also respect privacy laws and visitor consent choices. We configure and verify conversion tracking before any ad spend starts.