What is Google Analytics?

Google Analytics is Google's free web analytics service. The current version, Google Analytics 4 or GA4, tracks visits, traffic sources, page views, events and conversions, and it shows how visitors move through your site on phones and computers.

Used well, it answers business questions. Which marketing channels bring leads? Which pages lose people? Did the redesign help? Without it, decisions rest on guesswork. With it, you can put money behind what works.

Analytics is only as good as its setup. It has to count the actions that matter to you, such as calls and form submissions, and it should respect privacy rules and consent settings. We configure Google Analytics, define your goals and build simple reports so you can see results without digging.