What is Google Business Profile?

A Google Business Profile is the free listing you control for your business on Google Search and Maps. It shows your name, address, phone number, hours, photos, reviews, services and a link to your website. It was formerly called Google My Business.

For local businesses, it is often the first thing a customer sees. Searches like 'dentist near me' return a map with profiles, and people call, get directions or read reviews right from the listing. A complete, active profile can bring in customers before they ever visit your site.

Keep information accurate, choose the right categories, add real photos, post updates and respond to reviews. Duplicate or inaccurate listings cause confusion. Local rankings depend on relevance, distance and prominence. We set up and optimize profiles as part of local SEO.