What is Local SEO?

Local SEO is the practice of improving your visibility for searches with local intent, either named places or phrases like 'near me'. It focuses on the map results and local listings that appear at the top of the page for these searches.

Key ingredients include a complete Google Business Profile, accurate name, address and phone details across the web, reviews, location-specific pages on your website and links from local sources. Google weighs relevance, distance and prominence when deciding who to show.

For service businesses and shops, local SEO often brings the most valuable leads, because the person searching is close and ready. It also needs steady attention, as reviews and listings change. We handle local SEO as an ongoing effort alongside your website.