SEO
What is SERP?
Also called: Search Engine Results Page
The SERP is the page of results a search engine shows after a search. It mixes ads, maps, answers and regular listings that compete for attention.
SERP stands for search engine results page. It is the page you see after typing a query into Google. It is no longer just ten blue links: it can include ads, a map pack, featured answers, images, videos, reviews and related questions.
Knowing what the SERP looks like for your key searches matters because it determines how visitors reach you. If a map and ads fill the top of the screen, the first organic listing may sit below the fold. That changes where to invest, such as your Google Business Profile or paid search.
SERPs differ by device, location and search history, so what you see may not match what a customer sees. Tools can show a more accurate picture. We review the real results for your priority searches before deciding how to compete.
Example
A search for 'dentist near me' shows ads, then a map with three practices, then regular listings further down.
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