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Web design and marketing articles for business owners.
Straight answers on websites, custom software, SEO, advertising and branding, written by the team that builds them. No jargon, no fluff.
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Website Market Research: What to Know Before You Build
Most websites are built on guesses. Website market research replaces them with answers about your customers, competitors and search demand. A one-week plan you can run yourself.
Read articleSEO vs PPC: Which Is Best for Your Business?
SEO earns lasting traffic. PPC buys visibility today. Here is an honest look at how they differ, what each costs you, and how to pick, or combine, them.
Read articleBenefits of WordPress for Business Websites
The real benefits of WordPress for a business owner: you own the site, your team can edit it, and the talent pool is huge. Plus the costs and tradeoffs to know.
Read articleHow to Build an Online Presence for Your Business
You don't need to be everywhere online. Here's the order we'd build your presence in, starting with the pieces that bring customers and ending with the ones that keep them.
Read articleHow to Build a Chatbot for Business in 3 Steps
Building a chatbot is mostly decisions, not code. Here are the three steps we'd follow, from picking the one job it does to launching it with a person standing by.
Read articleBenefits of Google Business Profile for Local Businesses
A free Google Business Profile puts your business in front of nearby customers right when they're ready to act. Here are the real benefits, and the limits.
Read articleVideo Marketing Tips to Drive Higher Engagement
You don't need a studio to make video that works. These video marketing tips cover what to film, how to hold attention, where to publish and how to measure the result.
Read articleHow to Optimize Your Google Business Profile for Local SEO
A complete, accurate and active Google Business Profile helps you win the local map results. Here's how to optimize yours, step by step, without breaking Google's rules.
Read articleContent Marketing for SEO: How to Rank With Content
Content marketing for SEO isn't posting more. It's publishing pages that answer what your customers actually search for. Here's how to plan, write and measure it.
Read articleRather talk it through?
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