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Web design and marketing articles for business owners.
Straight answers on websites, custom software, SEO, advertising and branding, written by the team that builds them. No jargon, no fluff.
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Why Is a Website Important for Business?
Before people call you, they look you up. Here's why your website is the center of your marketing, and the five things it has to get right to earn the call.
Read articleColor Psychology in Web Design: Pick the Right Colors
Does blue really build trust and red really drive sales? Here's what color psychology in web design can honestly tell you, and a practical way to choose your palette.
Read articleWhat Is a Chatbot? How Chatbots Work for Business
A chatbot answers customer questions on your site or in a messaging app without a person typing every reply. Here's how they work, what they're good for and where they fall short.
Read articleHomepage Design Tips: How to Build an Ideal Homepage
Your homepage has seconds to say what you do and why to trust you. These homepage design tips cover the first screen, section order, proof and the mistakes that cost leads.
Read articleWhy SEO Is Not Working: 7 Website Problems to Fix First
You paid for SEO and the phone is still quiet. Before you fire anyone or spend more, check these seven website problems. Most SEO disappointments start here.
Read articleWhy Hire a Web Development Company Instead of DIY
DIY site builders are tempting, but a business website is a revenue tool. Here is an honest look at when it pays to hire a web development company, and when it doesn't.
Read articlePrint Marketing Still Works: Benefits in the Digital Age
Digital gets the attention, but print still earns its place. Here is where print marketing works, where it doesn't and how to connect it to your online strategy.
Read articleGoogle Ads vs Bing Ads: Which Platform Fits Your Business?
Bing Ads is now Microsoft Advertising, and Google Ads still gets most of the attention. Here is how they differ and a simple way to test whether Bing is worth your budget.
Read articleTop 10 Google Analytics Reports for Small Business Growth
Google Analytics 4 has a lot of reports and most small businesses need about ten. Here's which ones to open, what they show and what to do with what you find.
Read articleRather talk it through?
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