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PPC for law firms

Google Ads for law firms, measured in signed cases.

Google Ads for law firms puts your practice in front of people searching for a lawyer right now. We build campaigns by practice area, send each click to a page written for that case type, and track every call and form through intake, so you see what each signed case cost, not just what each click cost.

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kramersgroup.com
Kramer Properties, built by Stack Mode

Our work · Kramer Properties

The problem

Legal clicks are expensive. Wasted ones are worse.

Legal searches are some of the most competitive in Google Ads, so every mistake costs more: broad keywords that match job seekers and students, ads that send a car accident search to your homepage, calls nobody tracks and a report that ends at clicks. The firm pays every month and still cannot say which ads brought in cases.

PPC for law firms works when the campaign, the landing page and intake are treated as one system. We organize the account by practice area, block the searches that never hire, and connect leads to what happened at intake, so budget moves toward the case types that actually sign.

What changes for you

What Google Ads should do for your firm.

Cases you want

Campaigns built around the practice areas and locations you want more of, with negatives for the rest.

Every lead tracked

Calls, forms and chats tracked from the ad to intake, including after-hours calls.

Cost per signed case

Reporting tied to intake outcomes, so you judge ads the way you judge the firm.

Pages that earn the call

Landing pages for each case type, written to answer what a prospective client worries about.

What you get

What our PPC for law firms includes

Built around how a prospective client searches, calls and decides.

  1. 01

    Practice area campaigns

    Separate campaigns and budgets for each case type, so a high-value practice is never starved by a cheaper one.

  2. 02

    Keyword and negative research

    The searches people use when they need a lawyer, and the ones from job seekers, students and free-help seekers to block.

  3. 03

    Local Services Ads

    Setup and management of Google's Local Services Ads where your practice areas qualify.

  4. 04

    Landing pages

    A page per case type with your attorneys, results you are allowed to share and a clear way to call or book.

  5. 05

    Call and intake tracking

    Tracked numbers, form tracking and signed cases fed back to Google Ads, so it learns which clicks become clients.

  6. 06

    Monthly reporting

    Spend, leads, consultations and signed cases by practice area, explained plainly.

Proof

Work we're proud of.

See the full portfolio

Why Stack Mode

Ads, website and tracking from one team.

1

We build the landing pages

The same team writes the ads, builds the pages and sets up the tracking, so nothing breaks between vendors.

2

Proof we can name

The campaigns we can show are for real estate and property management. We built and ran the websites, SEO and Google and Facebook advertising for each Kramer Properties community as the company grew from 3 communities to 12.

3

You approve every ad

Attorney advertising rules vary by state. Every ad and landing page goes to you for approval before it runs.

Our stack

Tools we trust for this work.

Every tool is one we use on real client projects. Tap any of them for our take.

Client reviews

Don't take our word for it.

4.9

Google rating

  • Chris and the team at Stackmode absolutely nailed our Nevada Estate Property website. I've been in real estate for over 20 years and have seen a lot of websites. This is honestly the best I've seen.
    RBRyan BordenNevada Estate Property
  • Started a very big project with Chris back in April. We just completed the project and I couldn't be more impressed with his skill, professionalism and patience.
    JDJeff DavidsonReno Restaurant Guide
  • They really got to know us and incorporated our ideas into our website perfectly. In addition to our new website, they developed an amazing CRM to help streamline our workflow!
    TTT. TranNNCEPP
  • We've had an increase of people asking about our site, our business has increased substantially. The communication is phenomenal and the budget is right on target!
    DLDon LamersWestern Nevada
  • Absolutely could not be more impressed with this company. They took my idea, created an amazing website, and provided exceptional customer service. Very modern, clean, and professional!
    CGChad GrayotBio Sealed
  • Stack Mode was able to assist me with creating a robust website with powerful marketing messages. I wouldn't just lightly recommend Stack Mode, I am an advocate for their high-quality work!
    EAElias AstutoeXp Realty
  • They were very helpful, accommodating, knowledgeable, and quick to respond! We would recommend them to anyone needing website help or marketing services. Thank you, Stack Mode!!
    SSSamantha SamuelsonBlack Eagle Consulting
  • Great work on our website and very good with communication! It's great to have a team you can count on. We highly recommend Stack Mode Marketing Group!
    DMDarik MerbachBooked Out
  • First class marketing and design services. Recommend them to anyone needing a website, marketing assistance, or even just a logo. They will go out of their way to please.
    WBWilliam BloomerWilliam R. Bloomer, CPA
  • I found Chris and his staff at Stack Mode Marketing Group to be very professional, helpful, friendly, and knowledgeable with all aspects of their services in supporting our company goals.
    AMAlex MalavazSurviveIt2
  • Stack Mode Marketing Group did a great job of creating our website. We would recommend Stack Mode Marketing Group to anyone who is looking to create a customized website!
    RBRoxanne ButlerMyan Management Group
  • Chris Foti really knows his business. He provided excellent advice to us today and he was very generous with his time!
    JRJen Rosser

FAQ

Google Ads for Law Firms questions, answered.

Do Google Ads work for law firms?
Yes, when the account is built for legal searches. People who search for a lawyer often need one now, so ads that appear at that moment and lead to a page about their exact problem can bring in consultations quickly. The key is tracking leads through intake, not stopping at clicks.
What is the difference between Google Ads and Local Services Ads for lawyers?
Google Ads charge per click and show your own ad text and landing page. Local Services Ads appear above them for eligible practice areas, charge per lead and require Google's screening. Many firms run both, and we manage both.
How much should a law firm spend on Google Ads?
It depends on your practice areas, your market and how many cases you want. Legal clicks cost more than most industries, so we recommend a budget on your discovery call based on search volume and the value of a signed case, and you can adjust it anytime.
Can you track which ads turn into signed cases?
Yes. Tracked calls and forms connect to your intake, and signed cases can be sent back to Google Ads, so reports show cost per signed case and the campaigns learn which leads matter.
Do you follow state bar advertising rules?
We write ads and pages with attorney advertising rules in mind, and every ad and landing page goes to your firm for approval before it runs, since your state's rules and your firm's judgment have the final say.
Do you also build law firm websites?
Yes. The same team designs and builds law firm websites, so the site, the landing pages and the ads work together.

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