Mod at Midtown
Concessions eliminated in a market giving away two to three months of free rent.
Mod at Midtown is a gated boutique community of 8 units in Reno's Midtown. We built a site and a marketing plan that sells quality over discounts.
- Client
- Mod at Midtown
- Industry
- Multifamily
- Project
- Custom Website
- Status
- Archived
The challenge
Large new communities were offering two to three months of free rent. An 8-unit property could not match their budgets and needed a different approach.
Our approach
We positioned the property as an exclusive alternative, with the courtyard, gated access, storage and walkability up front. Targeted ads turn on when a unit opens and scale back when full, so marketing money is never wasted.
The outcome
Vacancy dropped, rents increased and concessions were eliminated entirely, in a market where free rent was standard.
The design
Every page, in full.
Each page scrolls on its own. Hover to pause and look closer.
home
book showing
contact
Deliverables
- Web Development
- SEO
- Google Ads
- Facebook Ads
- Graphic Design
- Digital Strategy
Built with
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Next project
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Mod at Riverwalk
Two communities leased up without the concessions competitors used.
What we built
- Web Development
- SEO
- Google Ads
- Facebook Ads
- Graphic Design
- Digital Strategy
